Tag: Strategic Marketing

Research shows that 76% of businesses use inbound marketing strategies as a primary tool for promotion. If you aren’t using it to promote your brand, your competitors undoubtedly are. (more…)

The best content marketers measure engagement, conversions, and traffic to ensure that people are seeing and engaging with their content. And all that hard work is worth it–because 95% of searchers only look at the first page of search results to find what they’re looking for. Optimizing compelling content for…

Content marketing is quite possibly the most potent modern-day digital marketing strategy. And that’s not just our bias talking! 91% of B2B digital marketers deploy content marketing strategies to reach prospects and customers, and 86% of B2C marketers believe content marketing is a critical strategy in increasing sales.  (more…)

Many businesses trust forms of traditional advertising to bring in leads and sales, such as print ads, mailers, billboards, and more. But to get the best bang for your marketing bucks, digital marketing is an essential tool that helps businesses reach their audience in ways that are more affordable, more…

Modern-day marketing means you can’t just create a website and wait for the traffic to pour in and the sales to go through the roof. Instead, you have to invest a considerable amount of time and resources in developing an inbound marketing strategy to enhance your digital footprint. When inbound…

Businesses are spending a lot of money on their strategic marketing. Global spending is estimated at around $2.1 trillion for 2019, up from $1.6 trillion in 2014. But how do you know when and if this money is well spent? (more…)

Content marketing, when done right, can improve and enhance brand reputation, awareness, and loyalty – and, most importantly, it’s a powerful tool that can attract leads and drive conversions.  (more…)

Businesses today are increasingly adopting inbound marketing as their primary strategy for finding better prospects. Using highly-personalized messages to engage customers not only results in increased sales and greater brand recognition, but it also delivers better results than traditional outbound methods. Research shows that inbound leads cost 61% less than outbound leads.…

Strategic marketing and advertising plans spell out the way a company intends to approach marketing and branding, achieve goals and objectives, engage with audiences, and handle any challenges or obstacles along the way. (more…)