Tag: Strategic Marketing

How to Balance Storytelling & SEO in Content Marketing
When it comes to content marketing, brands need to be smart about what they are putting in front of their audiences–because that can make or break their brand image, reputation, and relationships. (more…)
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The Next Big Thing in Strategic Marketing
Technology advancements and integrations, such as AI and big data, will be some of the most significant marketing trends of 2020. When it comes to strategic marketing, data-driven decision-making has become crucial to the success of any business. There is no denying that the future is digital. (more…)
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How Social Media Plays a Role In Your Strategic Marketing Plan
Social media is one of the most powerful tools you have in your marketing toolkit to enhance your strategic marketing campaigns. With the right content, social media is a fantastic way to connect with your customers, increase awareness, earn credibility, and augment your marketing strategy to find qualified leads and,…
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How to Choose the Best Strategic Marketing Agency
When you’re setting out into the world of strategic marketing, selecting the right agency partner, whether you are looking to outsource your entire marketing or specific pieces of a plan, is critical. An agency needs to be a good fit with your company, blend well with your values and culture,…
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What You Need To Know About Converting Leads with Strategic Marketing
In businesses, every action is directed by the same underlying goal: increasing leads and conversions. Whether you’re creating a strategic marketing plan or investing in your business, the goal is to convert as many prospects into secured leads. (more…)
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Solutions To The Most Common Strategic Marketing Problems
Trying to run your business as usual while keeping up with a comprehensive marketing strategy is admirable, but it isn’t without challenges. You may run into challenges such as keeping up with the latest digital marketing and social trends. Or, operational issues, recruiting and retaining the right talent, determining the…
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How To Tell Your Brand Story With Content Marketing
Storytelling has been a prized art form for a long time. People connect, relate, and are influenced by well-crafted stories that build emotional, human connections. When it comes to strategic marketing, brands have long capitalized on this technique to create content campaigns that can resonate with and ultimately convert consumers.…
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How to Budget for Strategic Marketing without Breaking the Bank
Typically, a reasonable marketing budget is around 11% of a company’s revenue – but allocating for appropriate marketing, and understanding how to get the most bang for your buck, is not always that simple. (more…)
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Top Digital Marketing Tips, Trends, and Tricks
With more than 4 billion worldwide internet users and about 3.4 billion people using social media across the globe, it’s fair to say that no business can afford to miss out on the benefits of digital marketing. (more…)
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