Category: Google Ads

Online Marketing Quick Wins
Hello, fellow marketers and Direct Online Marketing fans! Let's start with a few often-overlooked facts…
Read Article
Black Friday & Cyber Monday – Google’s Newest Structured Snippets
As you prepare your ads for Black Friday and Cyber Monday (They’re just over 2…
Read Article
Online Marketing Tales from the Crypt: PPC Horror Stories
Halloween is the time of year to celebrate things that go bump in the night.…
Read Article
8 Simple Tips for Holiday Success
I don’t know if you’ve noticed, but the holidays are approaching faster than you can…
Read ArticleWhy You Need To Use Gmail Sponsored Promotions
Gmail Sponsored Promotions (GSP) have been in beta for about two years, and guess what?…
Read Article
Direct Online Marketing Visits the Googleplex!
Being certified certainly has its perks. It also means that we know what we’re doing.…
Read Article
Cashing in on Micro-Moments Part 2: Google Shopping Becomes Mobile Friendly
In my last blog post, I covered Google’s emphasis on micro-moments. You should be using…
Read Article
Cashing In On Micro-Moments
[caption id="attachment_3966" align="alignright" width="320"] T-shirts never lie, right?[/caption] Yes, it’s that important. I’m sure a…
Read Article
AdWords Upgraded URLs: Are You Ready?
Google announced Upgraded URLs in February and the end of destination URLs as we know…
Read Article