YouTube Advertising Services

Your YouTube advertising success begins with a solid strategy.

We analyze your audience through deep demographic and behavioral research, map out competitive insights, and identify exactly where and how your ads should show up.

We align with your specific business objectives, whether it’s YouTube brand awareness, lead generation on your site, or closed sales.

We help you direct your YouTube budget to maximize ROI and cut out spend on non-converting demographic segments.

Plus, unlike many advertising agencies, our pricing is not tethered to ad spend. This arrangement serves our clients’ best interests, we believe. When pricing for digital marketing services is tied to how much you spend on an advertising platform (like YouTube), incentives can become misaligned. There is a temptation to simply recommend greater and greater ad spend, rather than honing strategies that deliver ROI for clients.

Our daily, ground-level management of YouTube advertising campaigns keeps us in the loop of best practices. Maintaining a mobile-first approach is key to resonating across small screens and short attention spans.

A/B Testing

We conduct rigorous split tests of video creatives to identify the most effective elements and improve campaign performance.

Frequency Capping

Ad fatigue is a real thing. We set a limit on the number of times that the same ad can show to the same person; this preserves the impact of your ads by not overwhelming your audience.

Storytelling

A passionate narrative about why you do what you do can set you apart from the competition. We help our clients communicate their unique value proposition through compelling YouTube messaging.

We leverage multiple types of YouTube ads to achieve your campaign objectives.

Skippable Ads, as the name implies, present people with an option to skip the ad after five seconds. This means you must land your hook fast. On the other hand, you also only pay for these ads when someone watches for 30 seconds or engages, which makes this ad format a solid option for performance-focused campaigns with a clear message up front.

The ads that you’ve probably run across where you are forced to watch for 15 seconds are called Non-Skippable Ads. DOM often employs these for brand awareness or to boost visibility around a product launch.

If you’re looking to reinforce other elements of your message, Bumper Ads are your best bet. These six-second, non-skippable spots are suited to delivering one simple idea repeatedly to build recall.

Overlay Ads appear as semi-transparent banners across the lower portion of a video (usually only on desktop). These can drive clicks without interrupting the viewing experience, but their impact is usually supplemental rather than core to campaign performance.

To stimulate engagement, we often implement Sponsored Cards, which pop up with relevant products or links during a video. This format is nice in that it doesn’t pull the user away from their desired video entirely—but gently presents options for them to click on.

TrueView Ads are powerful ROI drivers when paired with robust targeting segments. They are available in in-stream and discovery formats. You only pay for these ads when a viewer engages or watches beyond 30 seconds.

Each YouTube ad format plays a different role—from quick-hit brand recall with bumper ads to deeper engagement with TrueView. At DOM, we discern the best mix to reach your goals.

Reaching the right audience on YouTube means combining smart targeting with strategic timing. It’s not about more impressions—it’s about the right ones.

• YouTube’s targeting is one of the biggest reasons it performs so well. Casting a wide net is sometimes appropriate at the start of a campaign, but you must be able to focus in on the people who are actually interested in your product or service.
• We build YouTube campaigns that reach the right people based on who they are, what they care about, and what they’re actively shopping for.
• We tap into YouTube’s demographic, interest, and behavioral targeting to segment audiences with precision. That includes custom audiences built from your data, affinity audiences that match lifestyle interests, and in-market audiences who are ready to buy.
• Down the road, remarketing lets us reconnect with past site visitors and video viewers to keep your brand top-of-mind, nudging them to convert.

The result? You’re not wasting budget on uninterested eyeballs—you’re staying visible to the people most likely to act.