Shopify SEO Services

Technical SEO is the backbone of your store’s search engine performance. At DOM, we know that optimizing your Shopify site’s architecture ensures fast load times, mobile-friendliness, and proper indexing by search engines. Think of it as tuning a car engine—every component must work perfectly for peak performance. We fine-tune your site’s code, improve URL structures, and make sure meta tags are correctly implemented to make your store more search engine-friendly.

Shopify Site Optimization Services

Optimizing URLs, meta tags, and alt text is significant for improving search engine rankings. Each of these elements gives you a chance to signal to search engines what your page is about. By coordinating how you set up your URLs and meta tags, you can amplify your site’s presence and rank higher.

For example, a well-optimized URL might look like “yourstore.com/product-category/product-name” instead of “yourstore.com/12345”. The URL string provides an opportunity—just as do meta tags—to include relevant keywords and provide concise descriptions of the page content. DOM can work with you as your Shopify SEO agency to help make sure the standards and practices your Shopify site follows give you the best chance to boost leads and grow sales.

Content is king in the SEO world. Conducting thorough keyword research helps identify terms your potential customers are searching for. DOM can help you in creating compelling, keyword-rich product descriptions, blog posts, and landing pages that not only improve your search rankings but also engage your audience.

Keyword Research for Shopify Website Optimization

Identifying relevant keywords that potential customers are searching for involves using tools like Google Keyword Planner and Semrush. These tools help pinpoint the exact terms that can drive traffic to your store. The DOM team helps Shopify businesses identify the keywords that are currently working, so that you can nurture those efforts. And, more importantly, we identify the keyword gap between you and your competitors; that is, keywords that your competition is succeeding with that you should consider going after.

We can help you strategize ways to better showcase your products to increase ROI.

Shopify Content Development Services

Creating high-quality aimed at both ranking well and providing a good user experience is where DOM thrives. For example, a scenario where engaging content can attract both search engines and customers might involve a well-written blog post that answers common customer questions, drawing traffic and encouraging purchases.

Writing merely for search engines may have worked a decade ago, but now major players like Google have gotten wise to that game. Gone are the days of merely stuffing a page with the keyword you’re trying to rank for. To improve your Shopify site’s search engine rankings, you need to publish pages that are written in natural language that a real person would enjoy reading. Keywords still must be present, it’s true. Striking just the right balance is what we’re good at.

At Direct Online Marketing, we walk through 7 steps to figure out whether we’re a good fit as a Shopify SEO agency for your business. If not, we part ways—no harm, no foul. And no money wasted.

An audit by the DOM Shopify SEO team is part of our discovery process (which is completely free to you). We evaluate your site for strengths and opportunities. We present you with a sample strategy for optimizing your Shopify site. We generally sort out whether we believe we can truly be a partner in your success as a business.