LinkedIn Advertising Services That Actually Grow Your Business

Unmatched Access to B2B Buyers

LinkedIn users log in wearing their professional hats. They’re there to do business. That means warmer leads, faster conversations, and better sales opportunities.

Granular Targeting

LinkedIn lets you reach exactly the right people. You can target by job title, industry, company size, seniority, skills, professional organization membership, company name, and custom segments created from your data (email and company lists).

Higher ROI for B2B and Professional Services

Clicks might cost more on LinkedIn than other platforms, but for the right businesses, the value per lead is far higher—and the revenue proves it.

• Custom Campaign Strategy

We don’t do cookie-cutter plans. We learn about your specific business goals, ideal buyers, and budget. Only then do we create a LinkedIn strategy, an approach tailored to the particularities of your situation.

• Audience Targeting & Segmentation

Using LinkedIn’s robust targeting capabilities, we find and segment the right prospects—by job title, seniority, company size, skills, groups, and more.

• Ad Creative Development

Our creative team develops sharp, high-converting ads, including text, visuals, and CTAs.

• Campaign Setup & Launch

We handle the nitty gritty in LinkedIn. Our years of experience navigating the platform (and our continual review of the latest changes), lets us quickly set up campaigns and pivot when performance dictates. Building audiences, setting up tracking, inputting text, images, and landing pages—we’ve got it covered.

• Campaign Optimization

Launching is only the starting line. We regularly analyze performance, tweak targeting, optimize bids, refine creative, and stretch every advertising dollar as far as it will go. We aggressively A/B test to find the top performers; then we iterate to turn incremental gains into long-term increases in efficiency.

• Clear Reporting & Actionable Insights

You’ll know exactly how your campaigns are performing with transparent reports covering KPIs, ROAS, CPL, and tangible steps based on real data. DOM’s LinkedIn ads analytics team is seasoned in surfacing actionable insights.

We pick from a bevy of types of LinkedIn Ads to suit your goals.

Sponsored Content Ads integrate seamlessly into a users’ LinkedIn feed, appearing in the main stream of content that you scroll through on your homepage. These ads build brand awareness, generate leads, and drive website traffic.

You can cut to the chase and send customized messaging directly to someone’s LinkedIn inbox with Sponsored InMail Ads. This approach stimulates direct engagement.

When you need to stand out and budgets are limited, we often reach for Sidebar Text Ads (ads that appear in the right-hand sidebar and at the top of the page). They’re a cost-effective way to increase brand visibility and drive targeted traffic.

Dynamic Ads pull in information from a LinkedIn member’s profile, such as their name and job title. This dynamic functionality allows you to serve a personalized ad that’s more likely to catch the eye.

To engage an audience through rich media formats that tell your story, showcase your products or services, and drive deeper connections, we recommend Video and Carousel Ads.