eCommerce SEO Services That Unlock the Potential of Your Online Store

Since our inception in 2006, we’ve provided outstanding eCommerce SEO services that bring your target audience to your website. We begin each engagement with an audit. This is a thorough review of your eCommerce business objectives and the SEO health of your site, making sure that every strategy we implement contributes to your goals.

Our FREE SEO for eCommerce Audit helps us build the foundation for success, as we learn the challenges you face and identify opportunities to capitalize on.

Our SEO experts note your strengths and areas for improvement, providing a clear plan to enhance your online visibility and sales. With a customized strategic plan for each project, we aim to meet and exceed your eCommerce SEO goals. Our approach is flexible. We review our strategies and alter course based on data from your website, which keeps your business agile and responsive to market fluctuations.

More leads? Higher-quality traffic? Better search engine visibility? Our experienced team of SEO professionals will prioritize the result that means the most to your bottom line.

Our marketing agency begins by finding and targeting the most effective keywords to ensure your website ranks well within search results. We optimize your website content to align with these keywords, making it more relevant and attractive to potential customers.

The way we choose a keyword focus for eCommerce SEO is multifaceted. The current traffic to your website must certainly be considered, so as to nurture what’s currently driving revenue. Start from those core terms with a proven record of success for your business, we expand our analysis into semantic variants. These are terms that people and search engines understand to be similar in intent.

Another facet of zeroing in a keyword focus is to zoom out from an insider’s view of your business and consider how the layman might search for your goods and services. Oftentimes industry jargon comes to dominate the way that eCommerce businesses advertise their products. Being so close to the situation can actually make it harder to see it accurately. It is our practice to take the broad view and consider how the person on the street, with no specialist knowledge, might search for a given product or service. This kind of exercise surfaces new keywords to test for SEO optimization for eCommerce.

We edit current pages and create new versions to test how different terms perform. Through iteration and refinement, our SEO team reshapes your website to connect with people who are looking to buy online, people who previously were never served your site because their search query didn’t match the keywords on your website.

Our SEO services for eCommerce frequently includes creating engaging content that resonates with your audience and establishes your business as an authoritative presence in your industry. At DOM we have writers skilled in SEO who work to understand your business and produce high-quality blog posts, product descriptions, and other forms of content that attract and retain customers. This is writing with a dual goal—to entice people to buy goods and services on your eCommerce site, and to optimize content for search engines so that people are brought into your site in the first place.

By leveraging our expertise in content marketing, SEO, and eCommerce, you can enhance your brand’s visibility and drive more organic traffic to your site. Our approach ensures that your content is not only informative but also optimized for search engines, helping you rank higher and reach a broader audience.

In addition to content optimization, we focus on technical SEO to ensure your eCommerce website is mobile-friendly, fast, and user-friendly—all of which are critical for improving your search engine rankings as well as your user experience.

We implement structured data and schema markup to help search engines better understand and display your business information within the search results. Schema is a behind-the-scenes signal to search engines about what a page is about. Of special value to eCommerce sites is product schema. Product schema is code added to a page that gives relevant facts about something you sell: price, size, quantity, shipping cost, color, tax, etc. Injecting these structured data elements into an eCommerce site is an SEO best practice. We’ve seen success with these tactics for our clients.

Our off-page SEO strategies for eCommerce focus on building high-quality backlinks from reputable sources, which are crucial for improving your site’s authority and ranking. We conduct thorough outreach to industry-relevant sites, securing links that boost your credibility and drive traffic.

Backlinks to authoritative sites lend credibility to your site in the eyes of search engines. When we build links for eCommerce sites, we improve the visibility of your site by connecting it to other highly regarded sites. The effect: Your website ranks higher in search results.

Search engines like Google look at backlinks as a network of spokes and hubs. Your site is a hub. And you want it to have as many spokes, as many backlinks, as possible from other websites. Each spoke suggests that your website provides content that is useful to people searching online. Just like on a bicycle wheel, the greater the number of spokes joined at the hub, the stronger the wheel is. In this analogy the wheel is your SEO eCommerce ecosystem. The more quality backlinks, the better.

Our digital marketing agency’s approach to eCommerce SEO is results-driven, ensuring that your business achieves optimal visibility and performance in search results. We track and monitor your search rankings and traffic, providing regular reports on your SEO performance. This transparency allows you to see the tangible results of our efforts and understand the impact of SEO on your eCommerce business.

The data analysis team at DOM is skilled in custom GA4 implementations to track the KPIs that matter to you. Google Analytics 4 is a powerful platform from the search engine giant that helps eCommerce businesses understand user behavior. Our team uses GA4 to examine conversion paths across your site, which then in turn reveals actionable insights to improve eCommerce conversion rates.

Did organic traffic drive more sales than paid traffic in Q3? How is that email campaign performing? There seemed to be a lot more activity than normal on my site in July—why was that? These are the kinds of SEO eCommerce questions that our expert data analysts can answer. With those answers in hand you are empowered to make data-driven decisions about your business.

Direct Online Marketing delivers results.

We have distinguished ourselves by driving eCommerce sales for our clients with SEO. Case studies and testimonials across numerous industries attest to this. Our seasoned SEO eCommerce team follows hard-won best practices, ensuring your business benefits from tested strategies. DOM provides personalized support and exceptional service, working closely with you to meet your specific eCommerce needs.

Get started by reaching out to us. We offer a free initial consultation to talk through your SEO eCommerce goals and how we can help you achieve them.