Online Luxury Retailer

An online retailer of luxury products wanted to increase revenue from its primary product line. They decided to use PPC as their main sales channel to promote these products following years of selling in marketplaces like eBay and Amazon.

However, they discovered over time that their campaigns struggled to drive as much revenue as they thought possible while having to navigate frequently changing product availability and varying profit margins by brand and SKU.

They needed to find a way around Google’s Smart Shopping algorithm and its tendency to prioritize their lower-priced, lower-profit items.

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This online luxury retailer isn’t the first and only company we have helped grow confidently through selling more products using advertising on search engines. Check out some of these other e-commerce case studies to learn more about some of the results we have helped our clients achieve.

• Industry West’s 1219% Increase In Web Revenue
• Luxury E-tailer Sees Impressive Increases In Global PPC Conversions
• Sporting Goods E-tailer Sees 115% Improvement In Sales During Busy Season
• Woodworking E-tailer Increases Traffic From YouTube 6,800% Through Link Building

Our product categorization and custom labeling strategies helped this online luxury retailer increase their revenue from Google Ads by 95% over the course of just 2 years while only sacrificing 6% in margin.