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The Top 5 Skills You Need for a Career in Digital Marketing
I’m breaking the main rule of this blog by writing in the first person. We…
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Zero-Click Searches and the Future of SEM
If you want to give digital marketers a panic attack, go back in time to…
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SEO vs. PPC: A Look at Why They Work Better Together (Updated 2021)
Virtually anytime you hop on Google to do a search, you’re going to see at…
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You Can Use Competitor’s Brands in PPC, But Do You Want To?
We’ve told you before about what to do when a competitor uses your brand in…
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What is the Best Website Builder for SEO?
So, you’ve decided to build your own website. We’ll assume that you at least have…
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Does Duplicate Content Affect SEO?
The short answer is yes, duplicate content does affect SEO. You probably already knew that,…
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Sentence Casing vs. Title Casing: Which Is Better? (Updated 2021)
For many marketers, deciding between title casing and sentence casing is a real struggle. Whether…
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What are Core Web Vitals and What Should I Do About Them? (Updated May 2021)
Update for May 2021: Well, it's been a busy few months since we first published…
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How Can I Use Modular Content in My Digital Marketing?
Modular content is content that you can easily repurpose to satisfy an array of needs.…
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