Tag: SEO

As an agency that supplies a menu of different digital marketing services, we find ourselves talking A LOT about SEO keywords and PPC keywords. We use keywords all over the place, and they serve as the foundation of nearly every campaign we launch. Whether we are deploying Google Ads, cleaning…

You should optimize for voice search no matter how you personally feel about giant corporations listening to you. They’re listening to all of us, and a non-zero number of us is telling those corporations that we want more of these devices that listen to us. Some of us might find…

Just when we thought things were going back to normal, the delta variant popped over for some tea and forced us all back to our home offices where we doom-scroll the latest COVID-19 news and cancel our autumn vacation plans. Social media managers hastily swapped their Let’s Get Back to…

I’m breaking the main rule of this blog by writing in the first person. We don’t do that here anymore, but this is a topic I feel benefits from a personal perspective. I’ve been doing digital marketing for a long time. I started my first blog in the late 90s,…

If you want to give digital marketers a panic attack, go back in time to about 2010 and tell them that in the near future people will stop clicking on links in SERPs—and Google will actively encourage this. Today those panic attacks are happening across SEO offices all over the…

SEOs tend to gather in groups. A group of SEOs doesn’t have a cute collective noun like “murder of crows” or “colony of badgers,” though we can think of a few (a SERP of SEOs, maybe?). Anyway, we’re social creatures. So you might see us gathering together to talk about…

Virtually anytime you hop on Google to do a search, you’re going to see at least one advertisement that the search engine is compensated for on a pay per click (PPC) basis. But the chances are that you’re actually there for the organic listings. So are most other users, which…

So, you’ve decided to build your own website. We’ll assume that you at least have some idea what you’ll be getting into with a project like this, and hopefully, you know at least a little HTML (it’s not required, but it’ll help). We’ll skip the usual warnings and cautionary tales…

Google My Business is crucial to have set up and optimized for your business, especially if you are a local business who has customers in a specific geographic region. The best part is that a Google My Business profile is completely free. So why wouldn’t you set yours up? Keep…