Tag: google display network

Test. Test. Test. We hear it all the time, but what exactly should we be testing? This infographic provides you with six different ways to split-test your display ads, including retargeting ads. Mix and match the tactics and eventually, you'll find the sweet spot!

In a  massive understatement, I can be pretty hard-headed.  Sometimes I need to get smacked in the head hard a few times to get the message...perhaps with a 2x4 by a true American hero. Yesterday, a partner invited me to speak with one of his clients who was concerned he…

Yesterday we received a pretty fun call from one of our clients who is the market leader in their field.  Not involving an uncommon situation, but definitely providing a nice break to the day that got our paid search team amped. A pretty huge corporation ate up a quasi-competitor.  They…