Tag: google ranking algorithms

Updated 11/09/2023 Machine Learning and AI have changed everything about The Internet. The new Helpful Content algorithm update from Google is another example of this. Google has created this new so-called Helpful update using Machine Learning and Artificial intelligence to better understand the content on a page similar to the…

As good stewards of the websites under our purview, we track a series of vital metrics and make our recommendations based on verifiable data. One of the most important of these is how fast a web page loads. Here at DOM, we typically default to two tools – Solarwinds’ Pingdom…

We’ve all heard the hogwash that social media activity doesn't improve SEO rankings. We also understand that Google itself contributed to this potential misconception. Back in 2014, Matt Cutts—then a Google executive—clarified Google’s position about social media activity, saying that it does not influence SEO rankings. Since then, digital marketers…

Marketers near and far are asking, what is Google Discover and how can I optimize for it? Google Discover optimization aligns itself with some similar SEO best practices, but it also runs counter to a number of them. So what is Google Discover? How can you optimize your site to…

This article was updated 05/28/2024 The Google knowledge panel gets clicks and attention – it’s usually the first thing you see when you search for a business, brand, or noteworthy person online. If you work for a brand that has an unclaimed knowledge panel created by Google, or you represent…

Google’s BERT update is now officially rolling out, according to Google’s Pandu Nayak, and it’s one of the biggest updates we’ve seen since the 2018 Medic Update. Google BERT is set to impact approximately 10% of all search queries (6,300 searches per second). Whether you run an online magazine, a…

Google is updating it's search engine algorithm this morning, according to an announcement per the company. Monday's Google algorithm update will serve as a core algorithm update. Google is calling the change, "June 2019 Core Update." While the search engine makes hundreds of tweaks annually to its algorithm, this is…

A major cosmetic procedure review brand is trimming its staff by 14% after what the CEO called an “unfavorable” Google algorithm update last year. The Seattle-based company, RealSelf, allows consumers to search and vet cosmetic surgeons and medical professionals for potential procedures. The company recently received a $40-million-dollar influx of…

In August of 2018, Google released one of their most substantial updates in recent memory. The update, labeled by many as the "medic update," substantially affected many of the web's most popular health and financial sites. For a number of site owners, the medic update is a continuing work in…