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Category: Marketing

How to Personalize Advertisements | Personalized Ads | Chanel Ad

Persuasive Advertising: Techniques to Influence Your Audience

When it comes to uncovering the true art behind a successful advertising campaign, it’s not…

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Display Advertisement Campaigns | Subway Advertisements

Best Practices for a Successful Advertising Campaign

Wouldn’t it be great if there was an infinity symbol where the figure for your…

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Traditional Marketing vs. Unified Marketing | Omnichannel Marketing Explained | Woman Reading Phone in Public

Blending Digital & Traditional Strategies Could Be the Best Advertising

With the billions of social media users online and available to tap into, it’s only…

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Understand Ad Channels | Choosing Advertising Channels | Times Square

How to Choose the Most Effective Ad Channels

Just because you can doesn’t mean you should. This is generally good advice in all…

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Calculating ROI on a Rebrand | Cost of Rebranding | Woman with Calculator and Notebook

How to Calculate and Create an Advertising Budget

Creating a budget is one of the most important components of a successful ad campaign…along…

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How to Build a Brand | How to Rebuild a Brand | Lightbulb in Foreground

How to Advertise for Every Stage of the Buyer’s Journey

For the most part, the majority of consumers aren’t buying products and services on a…

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Amazon Keyword Research: 5 Effective Tips To Do It With No Paid Tools

5 Shockingly Effective Ways to Approach Amazon Keyword Research

This just in . . . your future customers are researching the products they want…

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Website Redesign SEO: What to Do When Your Traffic Takes a Nosedive

Redesigning the website was near the top of the to-do list when you accepted the…

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Competitor Benchmarking hero image Direct Online Marketing

Online Competitor Benchmarking: How to Stop Competitors from Eating Your Lunch

A quick Google search defines competition as “the person or people with whom one is…

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