Tag: data

Zero-party data (ZPD) is one of the latest buzzwords that’s causing a ruckus in the world of marketing, and we think there's a good reason for that. But is ZPD just a bunch of hype? Jargon? A buzzword? To be honest, when we first heard the term being thrown around…

In the last edition of ‘Get to Know Google’ we gave you a sneak peak of the Search Impact Report in Google Webmaster Tools. We were excited to be selected as trusted testers for Google and have been using the new report for a little over 2 months and it’s…

We were selected to be a “Trusted Tester” for Google Webmaster Tools newest addition, the Search Impact report (currently in Alpha)!  In the world of marketing, what could be better than having access to more data? We’re super excited and we want to share a few of the new features…