Tag: linkedin

This article was updated 04/14/2025. You may have heard the old adage, “Those that can’t do, teach.” Well, if you have been challenged with the task of promoting training courses online, then you know that statement is almost totally false. There are plenty of things to "do" when you are…

Social commerce is a fairly new term, but its definition is growing more clear as time goes on and more companies apply it to their digital marketing efforts. Simply put, social commerce is the use of social media to drive sales. It can be accomplished in a number of ways,…

Modular content is content that you can easily repurpose to satisfy an array of needs. Creating content that you can slot into multiple platforms and channels (with just minor tweaks to fit the venue) is an excellent way to reach various audiences. It’s also a great way to make your…

You probably know your brand should be on social media. And maybe you even have an existing presence. But we’re here to tell you that simply being “on” isn’t enough. We’re also here to give you the inside scoop on all of the features and tools your brand should be…

Editor's Note: Looking for information on why LinkedIn may be messing up your traffic data in GA? If so, then we guess you are probably still using the traditional version of the platform - Universal Analytics? You are at risk of losing any of your historical performance data in 2023…

In today's data-heavy, research-driven, overcrowded online marketplace, it can be really difficult for marketing professionals to find multiple lead generation sources that are successful. Too often, good software marketing ideas will get started, prove to be a successful lead generation channel, and then get turned away from once that strategy…

LinkedIn is unquestionably the leader in social media networking for business professionals. Yet many of us don't take the time to optimize our LinkedIn pages. This is because while many people realize that the social platform benefits job seekers, many fail to realize that knowing how to optimize LinkedIn can…

2019 is finally here, and we can barely contain our excitement. At the beginning of a new year, now is the time to take a look back and see how we got here. We think about our successes, our triumphs, and the challenges we had to overcome. But for you,…

LinkedIn has conversion tracking! If you’re anything like me, you discovered this fact while working in LinkedIn Campaign Manager and immediately announced it to the office like you just won the lottery. (To be fair, being able to see conversions in the LinkedIn advertising platform is a pretty big win,…