How PR Communicators Can Master SEO in The Age of AI

Algorithms rule search results, but humans still rule connections.

SEO moves fast in a world with AI-driven search engines. You can’t afford to pretend things are the same old, same old — your search rankings won’t play along. Google keeps integrating AI into search results, Bing’s Copilot is taking off, ChatGPT’s search engine is here, & everyone’s just trying to figure out what comes next.

But AI doesn’t replace people. It sharpens the tools people already use.

Mastering SEO in 2025 means knowing which algorithms matter most, how to use the right keywords without sounding like a robot, and finding fresh ways to make sure actual humans read your content.

That’s exactly why we’ve set up this interactive, hands-on webinar. It’s made for communicators, PR pros, content writers & anyone else whose job is to make content stand out in search results without losing that human spark. 

If you’ve felt lately like SEO’s a slippery slope and the slope’s only getting steeper, this webinar’s exactly what you need. 

Who

PR communicators, content creators, digital marketers—really anyone whose job involves getting content noticed by humans & algorithms alike. If SEO ever caused you a headache, or if you’re tired of guessing what works, this is for you.

What

It’s two days packed with everything you need to handle SEO when AI is calling the shots. Here’s what you get out of it:

• SEO Trends for 2025: Google’s newest AI tools, Bing’s Copilot, ChatGPT’s search engine—everything changing the SEO game right now.
  
• Keyword Research: How to find & use keywords that actually get noticed without sounding forced or awkward.
  
• Better Writing for SEO: Learn how to write blogs, press releases & web copy that real people like and search engines understand.
  
• Alternative Platforms: Real-life tactics to rank high on Gemini, Perplexity & ChatGPT’s new search tool, not just Google.
  
• PR + SEO: Practical ways to tie your PR work directly to better search visibility and higher domain authority.
  
• Real-Life Exercises: Hands-on practice that gives you skills you can use immediately.
  

When

May 1 & 8, 2025
1:00 – 4:00 p.m. ET

Key Takeaways

• You’ll know exactly what’s changing in SEO—no guesswork, no panic.
  
• You’ll walk away with keyword skills that feel natural instead of robotic.
  
• You’ll know how to create content that humans love and AI rewards.
  
• You’ll be ready to handle whatever new search platforms pop up next year.
  
• You’ll see how PR and SEO go hand-in-hand to boost your visibility.
  

Why You Should Attend

SEO isn’t exactly getting simpler, folks. The rules change every year, sometimes even every month, & the stakes keep getting higher. The quicker you learn, the less stress you’ll have about staying visible online. You’ll walk away feeling confident about the future—not worried about it.

How to Register

Reserve your spot right here: https://theeventnexus.com/2025-master-seo

Meet Your Webinar Experts

Justin Seibert

President, Direct Online Marketing

Justin Seibert’s been mastering search engines since before “SEO” became a buzzword—back when Google was still young & dial-up was common. In 2001, he turned a small online marketing division of a Los Angeles financial firm into a multi-million-dollar machine.

In 2006, Justin founded Direct Online Marketing (DOM) with a simple plan: help businesses everywhere grow online without smoke-and-mirrors marketing. Transparency, results, no long-term contracts. This practical approach helped DOM earn a spot among the top 200 Premier Google Partners.

Justin racks up awards almost as often as frequent-flyer miles. Hanapin Marketing recognized him as one of the top 25 PPC experts around, the West Virginia SBA named him Entrepreneurial Success of the Year in 2015, & he was named West Virginia Exporter of the Year in 2017.

Digital marketing events from Buenos Aires to Bucharest often ask Justin to speak. He’s given talks at universities, been featured in global publications, & he still makes time for family. He and his wife Kristin have three kids, one of whom clearly has a sharp sense of humor.

Jonathan Bentz

Sr. Digital Marketing Strategist, Direct Online Marketing

Jonathan Bentz doesn’t mess around with SEO fads—his approach gets straight to business. As DOM’s Senior Digital Marketing Strategist, Jonathan shapes SEO projects that directly boost client revenue. Not just rankings, actual dollars.

Jonathan began his career at West Virginia University with a journalism degree before spending more than 10 years sharpening SEO strategies in tough markets like hospitality & cloud tech. At DOM, Jonathan quickly aligned corporate branding and SEO strategies into one clear, powerful vision.

Jonathan focuses on the technical side of SEO without making things complicated. He treats Google as the AI-driven trust machine it is. Build trust, grow traffic, earn revenue—simple, direct, effective. He has shared his expertise with publications like Entrepreneur.com, Ecommerce Times & CIO Online.

Outside DOM, Jonathan mentors startups at WVU’s Vantage Ventures and volunteers on his church’s leadership team. He’s passionate about creating economic opportunities in underserved communities—& whenever he can, Jonathan spends quality time with his young kids and family.