Tag: ga4

Editor's Note: Looking for information on what bounce rate is in Google Analytics 4? While GA4 didn't include the bounce rate metric (in lieu of the new "engagement rate" metric) - it is now back! Learn more about bounce rate and engagement rate in GA4 in this blog post -…

Do you have questions about Google Analytics 4, the latest version of the site measurement tool that can revolutionize the way you analyze and interpret user behavior data?  GA4 offers a unique opportunity to gain deeper insights into what drives your customers, as well as to fine-tune your marketing strategies…

Our friends at WooRank have invited us to share our expertise in all things SEO and adding Google Analytics 4 to WordPress on February 22. If you have any fears about adding this must-use web analytics platform to your site, we would love for you to join us to get…

Editor’s Note: This article about GA4 implementation was originally published in the PTC Member News section of the Pittsburgh Technology Council and is reprinted here with permission. Have you been seeing the acronym GA4 littering your LinkedIn feed and wondered “what the heck is that?” Likely followed by “should I…

Are you one of the many users of GA4 finding errors with your connector (like this one) loading your data and beautifying its presentation in Looker Studio? If yes, then you likely have been experiencing a lot of issues with data presenting in your dashboards. A few weeks back, our…

A major shift in analytics tracking occurred in July 2023, as Google Analytics 4 (GA4) was released, replacing Universal Analytics. So what changed?  Don't fall behind on your company's analytics, take a look at our exclusive GA4 setup checklist we have released. Compiled by two of our Senior Digital Analysts…

With Google Analytics 4, a lot of things are changing. One of those changes, initially, was the removal of the bounce rate metric in lieu of the new GA4 metric engagement rate. Our first reaction to this news was something along the lines of “Oh no! How can Google bounce…

You might have noticed a lot of talk around the web community about the benefits and challenges in campaign measurement when comparing Google Analytics 4 vs Universal Analytics. Recently, the majority of this chatter came because of a Google announcement heard around the digital world... that they planned to sunset…