Tag: local seo

When it comes to traffic, everyone wants big numbers. But if you operate a brick-and-mortar storefront or a local business that provides a service, it doesn’t matter how much traffic you get if it doesn’t bring in conversions and sales. You don't need big numbers... you need local SEO services.…

Read below for 5 local SEO tips you can learn from the online marketing efforts of Papa John’s. Imagine that it’s 1984 and you have just earned your business degree. Your father, Mick, owns a tavern and has always instilled in you the importance of hard work. Unfortunately, his tavern…

Over the last several years, substance abuse and mental health treatment facilities have had to make multiple shifts in the tactics they use to perform successful addiction treatment marketing campaigns. Simply put: it's not easy to be in charge of kickstarting growth for treatment facilities and rehabilitation centers. Scammers and…

Wow, 2021 was something else, wasn't it? Thankfully, it's almost over. That magical time of the year has come around again. Yes, it is time to make your new year's resolutions. To help you get started, the talented team at DOM has put together our favorites for digital marketing. Below,…

Social media is about so much more than just attractive pictures and recycled memes — without adequate consideration, social media can either help or hurt your SEO efforts in the long-term. Google and other search engines will continue to deny their search algorithm factors put any serious weight on social…

When you’ve spoken with over 1,000 CMOs, marketing professionals, and business owners about search engine optimization (SEO), one feeling stands out more than any other: frustration.   And I don’t just mean about how Google’s algorithm works or how to understand which metrics really matter.  (BTW, if you’re in this…

A quick Google search defines competition as “the person or people with whom one is competing, especially in a commercial or sporting arena.” No matter what arena of the business world you participate in, you have competitors. And if you have competitors, you need to do competitor benchmarking. They might…

On March 26th Google announced via its Webmaster Central blog that they are officially beginning to roll-out their “mobile-first index.” This comes more than a year and a half after the initial announcement of the push for mobile-first index prioritization. You may be wondering if and to what extent you…

No matter the industry, the most successful businesses are generally those that can quickly pivot and adapt to the times. Success with search engine marketing, whether PPC or SEO, follows the same principle. The realm of search constantly evolves; rarely does anything remain constant. Whether it’s fundamental changes to how…