Category: Advertising

Your Ad Spend Black Hole – How to Identify and Plug the Leaks
You know that old adage, you have to spend money to make money? Nowhere is…
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Export Marketing With DOM at Trade Winds Europe/Eurasia 2024
Join Direct Online Marketing (DOM) at Trade Winds 2024, the largest U.S. government-led trade mission…
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How to Start Using AI In Digital Advertising (and When To Stop)
Everybody’s talking about AI. When ChatGPT dropped into our laps, it didn’t take long for…
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Top PPC Tips for Dominating Sales in 2024
Table of Contents Introduction Evolving Trends in PPC for 2024 Embracing the Shift to Voice…
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From Zero to Hero: Transforming Your Google Ads Campaigns in 30 Days
Table of Contents Introduction Preparing for Your Google Ads Campaign Transformation Week 1: Campaign Setup…
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How to Leverage Google Ads Scripts for Automated Success
Table of Contents Understanding Google Ads Scripts Getting Started with Google Ads Scripts Practical Automation…
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Revolutionizing Creativity: How AI is Transforming the Landscape of Creative Services
While the AI trend continues to take over the marketing world in 2023, there are…
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ROAS vs ROI: Which Should You Use To Establish Your Goals?
When it comes to digital advertising, there are a lot of acronyms and abbreviations that…
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What Is ROAS? How is It Calculated?
When it comes to tracking digital advertising goals, measuring your return on investment, or ROI,…
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