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Think of cookies like Batman’s Bat Tracer. When you visit a website, Batman sticks a…
Read ArticleConsumer Data
How an individual interacts with marketing efforts or a website. This is a very specialized,…
Read ArticleBounce Rate
Bounce rate is a calculation in Google Analytics that indicates the percentage of website visitor…
Read ArticleBehavioral Targeting (BT)
An area of internet marketing that is becoming increasingly refined, behavioral targeting looks to put…
Read ArticleAnalytics
Also known as Web Metrics. Analytics refers to the collection of data about a website…
Read ArticleAggregate Data
A part of data analytics, aggregate data is data that details how a group of…
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