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Twitter Retargeting
Twitter Tailored Audiences are used to create retargeting campaigns that can serve ads over social…
Read ArticleTrueView Ads
Part of the larger concept of video marketing, TrueView ads are PPC video ads created…
Read ArticleTracking Code
Information typically included in the URL which allows an advertiser to track the effectiveness of…
Read ArticleThree Way Linking
A link building strategy designed to create two one-way links between sites that want to…
Read ArticleText Ad
An online advertisement that contains only written copy. Paid listings found on the results pages…
Read ArticleTopic Modeling
An SEO strategy that is used when creating or optimizing content based on the primary…
Read ArticleTargeting
Shaping internet marketing campaigns to attract certain specific groups of prospective clients. Examples of Targeting…
Read ArticleTakeover Ads
A type of display advertising typically reserved for high-profile brands and products (consumer goods, new…
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