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U

User-Generated Content

Brands with a dedicated audience will sometimes try to include them in the content creation…

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Usability

How easy it is for a user to navigate a website and find the information…

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Universal Search

The placement of multiple types of results within a general search so that a user…

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Unique Value Proposition (UVP)

In essence, what it is that sets your product, service, or company apart from others…

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URL

Uniform Resource Locator. These are the letters and symbols given to a browser that make…

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