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Expanded Text Ads
These are digital text ads with double the characters compared to standard text ads. The…
Read ArticleEyetracking
A process that allows testing of websites for usability or any other purpose, generally for…
Read ArticleEnhanced Bidding
A feature specific to digital advertisements run through Google Ads. When you select to utilize…
Read ArticleE-Marketing
Another synonym for online marketing, internet marketing, or digital marketing. Marketing strategies (like SEO, PPC,…
Read ArticleEmail Campaign System
Email marketing is perhaps the most overlooked and underutilized (based on cost and effectiveness) form…
Read ArticleEgo Keyword
A keyword an individual or organization feels it must rank for in either or both…
Read ArticleEdgeRank
The algorithm Facebook uses to rank business / brand pages, groups, celebrity pages or individual…
Read ArticleeCommerce
The ability to purchase online. eCommerce also goes by other super-snazzy names like etail. eCommerce…
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