How To Change Your Facebook Page Name

You’re feeling pretty good about your presence on Facebook. You’ve set up a page for your business, organization, or group. You’ve promoted it sufficiently and even have a following. Then you notice that you misspelled your name. Or didn’t capitalize it properly. Or it’s been a couple of months and you’re now presenting your company name differently for brand purposes, such as dropping the “LLC” or “Inc.”

Is there any way to change your Facebook page name? It wasn’t very long ago that Facebook restricted any attempt to change a Page’s name. Over time, though, they’ve relaxed their grip, and in 2020 it’s easier than ever.

Looking for Facebook Advertising or Meta Marketing Services? Learn more about what our Pittsburgh Social Media Marketing Agency can do for you and your business!

Changing Your Facebook Name In The Past

Just for a little historical perspective, at one time Facebook had different instructions for pages based on its number of followers. If you had over 200 likes, you had a different set of rules to follow for changing the name of your page than those with under 200.

Thankfully, all that has changed and everybody follows the same basic procedure now.

How To Change Your Facebook Page Name in 2024

According to experts at Direct Online Marketing if you want to change your Facebook page name, then first and foremost, you must be an admin of the page you’re changing. Not sure if you’re the administrator? Check out the Page Roles section of the settings section.

While you’re looking at your page, you’ll need to click About and then Edit next to your Page’s name. You’ll enter a new name and click Continue. If you’re satisfied with what your page will be called, you can click “Request Change.” Facebook will let you know how long it should take for them to review your request (typically less than 7 days).

Because you’re sending a request, actual Facebook employees will be making the decision on whether the new page number you are requesting is close enough to the page you have. As long as you represent your page accurately in the requested name, you’ll be fine.

Having said that, there are certain rules you’ll have to follow.

As with everything on Facebook, make sure you’re following the Community Standards.

Rules For Facebook Page Names In 2025

Additionally, your page’s name cannot include these:

• Terms or phrases that may be abusive or violate someone’s rights
• The word “official,” unless it actually is the official page (and if it is the official page, and Facebook gives you a verified badge, they don’t want you to say “official” anymore)
• Grammatically incorrect capitalization — follow the normal rules of grammar, not the unusual capitalization you might use in branding
• Descriptions or slogans — keep it simple, and don’t try to editorialize: you might have the best service in town, but you can’t say that in your Page title
• Any variation of the word Facebook — anybody visiting your page knows what website they’re on, and you’re not representing Facebook, the company

Your page’s name can’t only consist of generic words and proper nouns. You can have the word “coffee” in your Page name if you provide coffee, but you can’t just be “coffee” as your title. The same goes for place names, like the city you’re in. It’s tempting to be the Plumber of Pittsburgh, but there is more than one plumber in Pittsburgh.

Changing My Facebook Page Name Is Not Working!

You might run into problems if you fit a few criteria. If you’re not an administrator, you won’t be able to make the request. If your page recently changed its name, you have to wait a little while before you can request it again. Finally, your page might currently have limits placed on it, for activities that make Facebook uncomfortable (like a misleading name or misleading content).

How To Change Your Facebook URL In 2025

Keep in mind that your Facebook page name – the title that appears in bold at the top of your page and what people would type in to tag you – is separate from your page’s URL (which Facebook calls your “username”), or the that shows up in the URL string of the address bar. When you first set up your page, Facebook will create something by default. If you want to change this to an easy-to-remember address, click here for step-by-step instructions.

Contact our Pittsburgh marketing firm today for more information on SEO Services & PPC services.

The post How to Change Your Facebook Page Name (Updated March 2025) appeared first on Direct Online Marketing.

Simply put, social commerce is the use of social media to drive sales.

It can be accomplished in a number of ways, including creating product pages on social networks, running ads with social media links, or even just including carousels to products on your posts. No matter how it’s done, the goal is always the same:

To get people to buy what you’re selling directly through your social media channels.

So does social commerce matter in the B2B world? The answer is a resounding yes! In fact, social commerce is becoming increasingly important for B2B companies as buyers become more reliant on social media to influence their purchasing decisions. Similar to writing in-depth blog content for your audience to bookmark or starting a digital marketing course for startups in your target industries, social commerce is another way to reach your customers on their time instead of in a place that is most convenient for you.

Here are a few examples of how social commerce can be used in B2B.

B2B Social Commerce Example 1: Create Product Pages

If you sell products that can be purchased online, creating product pages on social networks like Facebook and Instagram can help increase sales. By making it easy for potential customers to find your products and learn more about them, you can encourage more people to buy what you’re selling.

Creating product pages on sites like Facebook are just one way you can keep the train moving and carry your sales momentum online forward. Check out a few more of our best eCommerce tips for 2022.

B2B Use Case IRL: BulkBookstore

BulkBookstore.com is – you guessed it – an online retailer of bulk book orders to organizations like Duke University, Blue Cross Blue Shield, and Hyatt Hotels. They keep a focus on serving the business community by not accepting orders from resellers, retailers, or individuals (unless you’re a teacher).

Their Facebook Shop is the third link across the navigation of their Facebook page. Their Facebook Shop functions almost exactly the same as the product listings on their website, featuring a product title, pricing, and description. To purchase an item, all their 10,300+ followers need to do is click the “view on website” button to be taken right to the product page on their website.

This is a high engagement platform for them to seriously boost the visibility of each new product on their site.

B2B Social Commerce Example 2: Run Ads With “Sign Up” Or “Buy” Buttons

Ads are a great way to promote your products or services on social media, and including links to your website or online store can help increase sales.

B2B Use Case IRL: Grade.us

Grade.us is a SaaS platform for online review management that was started in 2013. Today, it’s part of the Traject platform of digital marketing tools.

This may seem like a pretty standard practice today, but normally on platforms like LinkedIn you will find companies pointing the links in their ads to “Learn More” landing pages for gated resources, or to sign up for an upcoming webinar.

This tactic goes against the grain of what we would normally recommend on LinkedIn, but we are always interested in testing out new approaches to increasing free trial starts and driving down cost per acquisition.

This approach appears to do both.

Running LinkedIn Ads already? Thinking this might be a great way to get a performance boost? Before you go to “sign up” or “buy” ads, check out these 3 ways to boost your LinkedIn campaign performance.

B2B Social Commerce Example 3: Facebook Product Carousels

If you’re not ready to create product pages on social networks just yet, you can still use posts on Facebook to drive sales by creating carousels with links to your products. This makes it easy for potential customers to purchase what you’re selling with a simple click away from their social media feed.

Before you press publish on your first carousel though, make sure you know the best time to post it to Facebook.

B2B Use Case IRL: Quill’s “Fun Friday Finds”

Quill has been providing reliable service to its customers since 1956. We assume they haven’t been online that entire time. Over the past two years, they have been voted America’s Best Customer Service provider in the Office Supply Category by Newsweek and Statista.

As you can see, there are a number of ways that social commerce can be used in B2B. And as social media becomes increasingly important in the purchasing decisions of buyers, it’s only going to become more important for companies to start using social commerce. This carousel links to 9 different pages on their website – 8 products, and one to their Free Shipping page.

Over the past month, their social media team has been publishing carousels like this weekly. Prior to that, they had been creating about 1 carousel per month over the course of three months.

We don’t have an inside source at Quill to verify this was successful, but based on their increased usage, we’re willing to bet it was successful for them.

Ready To Start Trying Social Commerce For Your B2B Brand?

What do you think? Is social commerce something you’re going to start using in your B2B marketing?

Hopefully these examples were enough to get the brainstorming underway for you and your team.

Are you considering social commerce as a strategy to improve (or start) your digital marketing efforts? Unsure about whether to handle the campaigns in house or by working with an agency? Determine which marketing solution is right for you by checking out our In-House vs. Agency Partner webinar before learning more about our social media advertising services.

The post What is Social Commerce? Does It Matter In B2B? appeared first on Direct Online Marketing.

FACEBOOK

How to Create a Facebook Business Page

Consider this: 2.5 billion people log on to Facebook each month. Over 140 billion businesses have a Facebook business page. If you haven’t joined the competition, now is the time to better reach your audience.

Facebook Page vs. Facebook Profile: What is the Difference?

Don’t make the mistake of confusing your customers when they come across your Facebook page intended to be a business page when in reality is set up as a personal page. There are many differences between the two, including the ability to obtain page likes and run paid ads.

How to Set Up Facebook Ads Manager

Facebook Ads Manager makes creating engaging content for your audience much easier and streamlines the process into one place. First, you need to have a business page. See how to set up Ads Manager for your business.

How to Create a Facebook Shop for Your Business

If your brand sells products, you should consider making a Facebook Shop part of your sales and marketing strategy. This allows consumers to buy your products directly through Facebook, which has the potential to increase sales and provide added convenience for your customers.

How to Use Facebook Business Manager

Facebook Business Manager is a one-stop-shop for your business to access all Facebook marketing activities for your page. You can also assign other employees to access to manage the page, such as responding to messages and viewing ad performance.

How Does Facebook Business Manager Work?

Think of Facebook Business Manager as a centralized place to find all of your ads, posts, messages, and comments. You can also create and preview Instagram ads here, too. Make sure to take advantage of this feature to make life easier.

TWITTER

How to Use Twitter Hashtags Effectively for Business

Hashtags are a great tool for categorizing your brand’s content on Twitter. By incorporating the right hashtags, more users can find you when searching for the same topic. Learn how to use this effectively.

How to Promote a Tweet

You might be creating paid social advertisements on other platforms, but do you have a paid strategy for Twitter? With no cap on budget limitations, Twitter is an interesting place to promote the content you want your audience to see.

How to Use Twitter Effectively for Business

Twitter can be a lead generating powerhouse. Often seen as just another social media platform, your brand might be missing the mark on reach your audience on Twitter. Learn new tips on how to best strategize for this platform.

How to Change Your Twitter Account to a Business Account

In an effort to keep your already established followers, if your Twitter account is not already set up as a business account, there’s a way to do so. Follow this guide to find out how and start taking advantage of Twitter for Business.

LINKEDIN

How to Use Hashtags on LinkedIn for Business Growth

You might not think of LinkedIn when you think of hashtags, but the platform officially introduced them in 2018. This is a great way to help others find your content through the search feature.

How to Use LinkedIn for Personal Branding

In many ways, you are your brand. And if you’re in a leadership position, it’s important to make a name for yourself in association with your business. LinkedIn is a tool for positioning yourself as a thought leader and utilizing your personal network to promote your brand.

How to Find Clients on LinkedIn

LinkedIn features many useful tools for finding leads. For instance, you can search companies and individuals by industry, geography, and more.

INSTAGRAM

How to Create a Poll on Instagram Stories

Instagram stories are a great way to really engage with your followers. There are many fun and interactive features to choose from, including polls. Here’s how to run a poll to ask your customers a question, like their thoughts on a new potential product.

How to Get More Followers on Instagram for Your Business

Obtaining new followers is no easy feat, but there are ways to increase your success. The more followers you have, the more likely you are to see more sales and increase brand awareness.

How to Choose Hashtags for Instagram

With so many hashtags floating around Instagram, it’s important for your brand to be strategic in choosing which ones to use. Picking relevant hashtags can help up your Instagram game immensely.

How to Create Branded Instagram Stickers for Stories

Instagram has many fun features that are engaging for users. One of those features is “stickers” that can be placed on Instagram stories. Brands can create their own unique stickers that anyone can use.

TIKTOK

TikTok for Business: Is It Right for Yours?

The demographics of people who watch TikTok may surprise you. It’s not just teens who are on the platform. Find out if taking advantage of TikTok is a surprisingly smart move for your business.

How to Use TikTok for Business

TikTok isn’t just a place for lip-syncing and dance challenges. It can actually serve as a very educational platform. Learn how to create relevant content on behalf of your brand that resonates with your audience.

How to Come Up With Content Ideas for TikTok

We get it, TikTok is pretty new to everyone and entirely different from other social media platforms. If you don’t know where to begin, we’ve got your back on coming up with content ideas.

How to Create a Business Account on TikTok

There’s a difference between a personal account and a business account on TikTok. Before your brand joins the platform, make sure to read this guide to setting up the right type of account.

SNAPCHAT

How to Use Snapchat for Business Growth

There are many useful features for businesses to take advantage of on Snapchat. From paid advertisements to custom filters, it’s a great place to engage with potential customers and increase brand awareness.

How to Develop a Snapchat Branding Strategy

There are a lot of moving parts when it comes to Snapchat. From partnering with influencers to learning all of the available features on the platform, learn how to best strategize for Snapchat.

PINTEREST

How to Make Pinterest Work for Your Business

Your brand doesn’t have to be crafty to be on Pinterest. There’s a place for more types of businesses than you may think. Learn how to effectively use Pinterest for your unique business and industry.

How to Use Pinterest to Sell Products

Pinterest is a great avenue for selling products to potential customers. Catch their eye with high-quality photography and link directly to your website. Learn how.

MAXIMIZE YOUR SUCCESS ON SOCIAL

How to Add Social Media Profiles to Google My Business

Combing the power of Google and your social media presence can make a huge difference in finding your brand online. Add your social media profiles to Google My Business for increased visibility. Learn how!

How to Create Social Media Images that Support Your Brand

The right messaging is important, but the visuals are just as vital for drawing in your audience and leaving a lasting impression. Make sure the images you’re using on social media are high quality and aligned with your marketing strategy.

How to Monitor Your Brand on Social Media

When you choose to have a presence on social media, you also add more responsibility to your plate. It’s important to designate someone to monitor each platform in order to respond to customers in a timely fashion and catch any errors posted to the page.

Our team of experts is here to lighten your workload when it comes to all things social. Reach out if you’re feeling overwhelmed or simply want a second opinion. We can come up with a strategy to help your brand get results, faster, or take care of the posting for you. We will also measure the results of your posts to ensure you’re putting out the right types of content to reach your target audience. Reach out!

Build Brand Awareness On Social Media

Utilizing social media is a great way to build brand awareness, and theses C-leveled e-books break down how and why you should do it. Take advantage of these free platforms to reach millions of customers and let us guide you through social media best practices.

Download The Ebook

The post Social Media Guide: How to Use Social Media to Grow Your Business appeared first on Direct Online Marketing.

If your business uses Facebook to thrive, this important tool can help you create ads and streamline your marketing efforts. It can also help when it comes to managing multiple assets, or even your Facebook page or Instagram account. Additionally, the Facebook business manager keeps them safe, secure, organized, and centralized. Through this, you can easily extend shared access to both your in-house and external teams.

If you have wanted to use Facebook Business Manager, but have been putting it off because you were clueless of how it works, you are at the right place.

This article provides a comprehensive guideline regarding how you can kickstart using Facebook Business Manager.

Let’s get started!

Step 1

The first stage is to create an account to kickstart the Facebook Business Manager. For this, you will need a personal Facebook profile in order to confirm your identity.

Simply go to business.Facebook.com and click on the Create Account tab located at the top right. Start entering your credentials, and you are good to go!

Step 2

Click on “Add Page” from the Business Manager dashboard. This will open a pop-up box. Tap on Add Page again.

Type in your Facebook business page’s name and click Add Page. If you have more than one Facebook page connected with your business, add them using the same steps.

Step 3

To set up a Facebook ads account, click on Add Ad Account from the Business Manager dashboard. Then, click on Create Account. 

Click Next after having entered your account details. You must indicate that you are setting up an ad account for your business in order for it to proceed. Then, tap on Create.

Step 4

Now, the next stage is to add people that are designated for managing your Facebook assets. 

Click Add People from Business Manager Dashboard. 

Enter the official business email ID of a team member in the pop-up box. 

The tool allows you to choose whether you want the team member to have limited or full access. Once done, click Next.

Click on Pages in the left menu to choose pages you want the said team member to manage. Customize the access-using toggle switched provided. When you finished, tap Invite.

Step 5

Now that you have your Facebook assets running, you can move on to connecting your Instagram account to your Facebook Business Manager handle.

Click on Business Settings located at the top right corner in the Business Manager dashboard. Tap Instagram Accounts in the left column and click Add. 

Enter your login information in the pop-up box and tap Log In 

Final thoughts

And this is it. You have got everything centralized! You are all set to enjoy the benefits of Facebook ads to the fullest. 

Once you have Facebook Business Manager running, you will be surprised how it will solve all your major concerns related to user permission in terms of access and gives your marketing efforts the much-needed boost.

In case something doesn’t fit well and you are looking for a bit of expert advice, please reach out to our team.

The post How Does Facebook Business Manager Work appeared first on Direct Online Marketing.

Since then, digital marketers near and far have treated his comments as the gospel of the impact of social media on SEO. Whether in digital marketing trade publications or forums, Cutts’ sentiment/clarification has served as the go-to source for clarity.

But did he tell the truth? Or did we fail to interpret him correctly?

First, watch and listen to what Cutt’s says in the now-infamous video, “Are pages from social media sites ranked differently?”.

He seems honest enough, right?

Yet discord remains because other evidence counters Cutts’ denial that social media activity has an impact on SEO. In 2018, a Hootsuite experiment determined that successful social media campaigns encourage higher search result rankings. The experiment displayed a solid trendline favoring increased SEO rankings on social media posts with higher social engagement. Even now, in 2020, the number of social media platforms is higher than ever.

The confusion over the SEO and social media relationship stymies SEO optimizers. The fact is, social media labor is hardly a trivial endeavor. It’s work (and lots of it). It’s another wing of your digital marketing business that requires energy, focus, and possibly financing.

Who wants to spend more money and more brainpower on a mere promise of improved search exposure?

Well, maybe we are looking at this wrong.

Let’s break that down.

The Impact of Social Media on SEO

It’s important to understand from the outset that although Google’s communications over its ranking factors feel more affable these days, they still remain dutifully protective over the machine’s nucleus.

Hence, no matter how friendly Google’s outreach seems, it remains an Exacto knife slicing precisely at definitive, purposeful lines that conceal information that might lead to search marketing fraud.

In other words, listen to Google execs and consider the provided nuggets, but keep the salt on hand.

Let’s consider the exact exchange between Cutts and a digital marketer named Ryan from Michigan.

“Are Facebook and Twitter signals part of the ranking algorithm? How much do they matter?”

First, Cutts notes that Facebook and Twitter both are crawlable web properties in equal capacity with the rest of the web. This implies that a link on Facebook could be a prompt to index a page. Clearly, using Google Console and appropriate site map application, a marketer can prompt a crawl by Google’s bots.

What Cutts means is that Facebook is no different than any other website. If you are linked on a website that gets crawled by Google bot, chances are, your link will experience a crawl.

So that’s definitely not saying that Facebook or social media fuel any added SEO benefits.

Maybe there’s more to the story

So what then did Cutts say in his answer that’s now become controversial marketing lore?

“But as far as doing any special work to say that you have this many followers on Twitter or this many likes on Facebook, to the best of my knowledge, we don’t currently have any signals like that in our web search ranking algorithm.

Let me talk a little bit about why not.

We have to crawl the web in order to find pages on those two web properties. And um, we’ve had at least one experience where we were blocked from crawling for about a month and a half. And so the idea of doing a lot of special engineering work to try to extract some data from web pages when we might get blocked from being able to crawl those web pages in the future is something where the engineers would be a little bit leary about doing that.

It’s also tricky because Google crawls the web and as we crawl the web, we are sampling the web at finite periods of time…we’re crawling and fetching a particular web page. And so if we’re fetching a particular web page we know what it said at one point in time but something on that page could change. Someone could change the relationship status or someone could block a follower. So, it would be a little unfortunate if we tried to extract some data from the pages that we crawled and we, later on, found out, that for example, a wife had blocked an abusive husband or something like that and just because we happened to crawl it at the exact moment when those two profiles were linked, we started to return pages we’d crawled.

So, because we are sampling an imperfect web, we have to worry a lot about identity when identity is already hard.”

Breaking Down Cutts’ Social Media and SEO Relationship

At first read (or listen), it sure feels as though Cutts drives home an ironclad SEO principle that Google does not algorithmically consider social signals in rankings.

It feels this way because it’s exactly what he said.

But when we consider anecdotal evidence and the Hootsuite research cited early, things seem murky.

They aren’t murky at all.

What Cutts stated and what evidence reveals aren’t mutually exclusive.

Cutts explicitly states that Google’s algorithm doesn’t leverage social signals for ranking purposes. Social signals are LIKEs, follows, comments, etc. He reasons that doing so exposes users to privacy risks and opens Google’s search ranking algorithm to unreliable data. Cutts mentions that a social network blocked Google’s bots (or so he implies).

He’s not wrong

In 2019, Apple blocked Google from running it’s internal iOS. This caused disruptions for Google, which Apple accused of being in violation of TOS. The debate of who’s right between two tech giants aside, the block is case and point for Cutts’ perceived concerns.

From all this, we can surmise that Cutts may well be telling the truth on the point that Google algorithms don’t consider social engagements, which are typically proprietary of the social network.

But does that also mean that social media doesn’t help SEO?

According to the fallout headlines that followed Cutts’ 2014 video, you’d certainly think so.

Here’s an article from the highly-followed SEO Roundtable published in 2016, two years following Cutts’ social media/SEO clarifications.

The headline accurately reflects Cutts’ statements over the matter, but it doesn’t tell the entire story.

No, Google algorithm doesn’t consider social media engagement when it ranks a website page.

That’s fair.

But the question is, does social media success influence search rankings?

Let’s explore.

Social Media and SEO: We’re Missing The Forest For The Trees

Here’s the argument in live-action:

“Well, when a link I post on Facebook gets tons of shares, that article always seems to rank higher on Google.”

“That can’t be true, Matt Cutts says social media doesn’t influence SEO.”

“OK, I guess I’m just lucky a lot.”

Now’s not the time to buy a lottery ticket, unless you were already planning to do so. You probably aren’t ‘lucky’ if you’re highly shared or liked content performs better in Google search, it’s most likely just part of the web’s funnel of broad success.

Let’s use email newsletters as an example. Newsletter marketing is one of the most powerful ways to reach consumers.

Newsletter marketing compliments SEO because it promotes the sharing of content, which in turn, is the very core of backlink building.

Social Media Helps Promote SEO Backlinks

In SEO, you need high-quality, reader-worthy content. And you need high-authority backlinks. It’s a quandary, to say the least. You can pay top dollar for content, but good luck on the backlinks.

The idea is that powerful content synergistically promotes backlinks. If your article is the source or authority on a subject or offering thought leadership, other site owners may link to it. This is a natural SEO trigger for ranking, no one argues that. When quality content is backlinked from quality websites, you’ll likely rank higher in Google.

Let’s approach this in a common-sense way.

If you post your article, “Build a Garden That Provides Year-Round Food.” That article garners 5,500 shares in the first two days on Facebook.

That’s a viral article.

Two things happen in this scenario

1. The article is exposed to web users at a high pace.
2. The article is likely considered an authority, or high-quality, or worth sharing. When you combine both points 1 and 2, we realize that a great article is being seen by a massive audience. If it’s great, those who are exposed to it are more likely to share it. If it’s good and seen by lots of people, it’s likely to be shared even more.

It’s a perfect sharing storm. The increase in eyeballs accumulates more shares. That’s a data-driven synergy playing out. More shares = more exposure = more backlinks.

How do we define a ‘share?’

If an article is shared 5,000 times, wouldn’t it be safe to assume that it was also shared on blogs?

An SEO strategy doesn’t have to include social media, but the two platforms work rather harmoniously together, including in the reverse.

Let’s say your article ranks in the top spot of a meaningful keyword. You get 2,000 hits per day from that one ranking alone. If you have social media sharing, that can give people the opportunity to consistently share your page across their personal networks. This adds to the traffic bucket, but it also helps fuel more backlinks.

So Yes, Social Media Influences SEO Rankings

When we avoid sweeping interpretations of Matt Cutts’ 2014 statements regarding social media influences on SEO, we understand that aspects of the social media/SEO relationship certainly help encourage improved rankings. The Internet’s original interpretation of Cutts’ synopsis soured SEO marketers’ perspective on the social media space. But evidence and common sense certainly provide solid reasoning to include social media in a comprehensive SEO strategy.

To get more information on this topic, contact us today for a free consultation or learn more about our status as a Google Premier Partner before you reach out.

The post What is the Social Media Impact on SEO? Decoding Matt Cutts’ 2014 Response (Updated August 2020) appeared first on Direct Online Marketing.

If you have put off the idea of using Facebook Business Manager because you did not know how it works, you are in luck today. Here is a simple six-step brief guide on using Facebook Business Manager and start placing your ads.  

What is Facebook Business Manager?  

It is a one-stop-shop for businesses to manage their business assets and tools as well as control their employees’ access to the assets. Basically, it is a platform to manage all the Facebook advertisement and marketing activities for your brand.  

It has some key functions that are:  

• It keeps your personal profile and business activities separate.  
• Facebook Manager provides you a central place to track your Facebook ads and provides detailed reports on how each ad performs.  
• It allows you to grant access to your ads and pages to your partners, vendors, and agencies.  
• Your colleagues and co-workers cannot see your personal information – just your work email, name, pages, and Facebook ad accounts.  

Setting Up Your Facebook Business Manager 

It is a simple six-step process to set up a Facebook Business Manager.  

Step # 1: Create an Account  

You must first create an account, and you will have to use your personal Facebook profile to confirm your identity. Here is what you will have to do  

• Go to business.Facebook.com and click on the “Create Account” option.  
• Enter your name, business name, and business email address, and click next.  
• Enter your business details such as the address, contact number, and a website. You will have to specify if you will be using Facebook Business Manager to promote your brand or provide services to other entities. Now click “Submit” to finish the process.  

Step # 2. Add Your Business Page 

Here you can either create a new page or add an existing business page on Facebook. If you manage your clients’ Facebook pages, then you can request them to grant you access to those pages.  

You can add your Facebook page to the business manager from the dashboard. Simply click on “Add Page” and follow the instructions.  

Step # 3: Add Facebook Ad Account 

Remember, once you add your Facebook ad account to your Facebook Business Manager, you will not be able to remove it. Go to your business manager dashboard and click on the “Add Ad Account” option and follow the instructions.  

If you do not have an ad account, you will have to click on “create” to make one.  

Step # 4: Add Help to Manage Your Assets on Facebook 

You can add team members to work for you and help you manage your ad campaigns and business pages. Just click on the “Add People” option available on the Business manager’s dashboard.  

Step # 5: Connect Your Ad Agency or Business Partners 

Grant access to your business partners and advertisement agencies to promote your brand and campaigns. Click on “Partners” from the dashboard and start adding.  

Step # 6: Change the Settings 

You can increase the security of your pages and ads by changing the setting as per your needs. Now you are good to go.  

Create Your Campaign 

Your Facebook Business Manager is all set; you can launch your first Facebook ad campaign and manage it directly from a single platform. All you need is to log into Facebook and try it now.  If you need help setting up your Facebook business page visit our blog or reach out to our team.

The post How to Use Facebook Business Manager appeared first on Direct Online Marketing.

Facebook allows businesses like you to add a shop section to your existing Facebook page. This way, your consumers can buy products from you directly on Facebook.

Setting up a Facebook Shop 

Here is a quick guide on how you can set up your Facebook shop. But first of all, you will have to check if you have access to this option. You can check this by visiting your Facebook page; look for the link to add shop section right below your cover photo.  

Once you have located the option, follow the below-mentioned steps to set up your personal Facebook shop. 

Step #1: Click the Link for Add Shop 

Click the link for “Add Shop section.” This will bring up a prompt to explain what add shop section allows you to do. Now click on the button “Add Shop Section” to continue.  

Step # 2: Agree to Terms and Conditions  

In order to proceed forward, you must read and agree to Merchants’ Terms and Policies by Facebook. These terms and conditions include vital information about what you can and cannot sell on the Facebook shop.  

Plus, it guides you on how to handle any problems during the test phase of your shop, including the launch, refund, and return policies, and other relevant details.  

Step # 3: Provide Your Brand and Payment Processing Information 

Once you have agreed to the terms and conditions, you have to provide your business details and set up your Stripe account for payment processing. If you already have a Stripe account, click on the link to connect it to an existing Stripe account.  

If you do not have a Stripe account, you will have to sign up for a new one.  

Step # 4: Write Description of What You Sell 

Next, you will have to describe what you will sell on your Facebook shop in 200 characters or less.  

Step # 5: Add Products 

It is time to add products to your Facebook shop. To do so, click on the “Add Products” button and fill in the details. You must upload one image per product. This image must be a real image of your product, not an illustration, a graphical representation, or an icon.  

Describe the product in an easily digestible format by using bullet points and short sentences. Simply follow the recommendations and guidelines for product description.  

Step # 6: Create Collections 

If your brand sells a variety of products, you can create your collection and organize your products. Once you start adding your products to the Facebook shop, you will be able to see this option to create collection right beneath your products.  

Step # 7: Facebook Shop’s Settings 

In order for you to access your Facebook shop’s settings, go to your page’s menu and click on your Facebook shop’s link. Now click on the settings represented as a wheel icon, and it will take you the setting options.  

Here you can update your business address, email id, and your Stripe account.  

Time to Manage Your Orders 

Your Facebook shop is all set, and you are ready to receive your first order. Every time a customer places an order, you will get a notification. You can manage and review your completed and pending orders via publishing tools that you will see under your Facebook shop’s section.  If you need help in creating a Facebook Shop for your business or have questions, reach out to our team. 

The post How to Create a Facebook Shop for Your Business appeared first on Direct Online Marketing.

Facebook has over 1.8 billion active users worldwide. The platform dominates the attention spans of millions. Therefore, Facebook launched its very own advertising platform that made it an instant game-changer in the world of digital marketing.

Companies around the world are hopping on the bandwagon, and having a Facebook advertisement in one form or the other has become a necessity to reach their target audience. The first step towards this approach is to set up your Facebook Ad Manager.

Set Up Your Facebook Ad Manager

Advertising on Facebook provides your business with a unique opportunity to approach and engage with your target audience for various reasons.

Before you can get into using Facebook Ad Manager, you will need to create a Facebook business page. However, you will always be able to access the Ads Manager directly from your Facebook page. You can access the options through setting buttons on your Facebook page or App located at the top right corner.

Steps to Set Up Your Facebook Ad Manager

It is a simple seven steps process to set up your Facebook Ad Manager account.

Step 1: Confirming Your Information

When you first come to the Ads Manager setting, you will get an option to set up your Facebook Ad Manager account. Here you must provide your basic information, and Facebook automatically assigns you an account ID number generated randomly. You can also set your time zone and preferred currency for display and payment purposes.

Step 2: Selecting a Campaign Objective

You can choose from a variety of campaign objectives to match your advertisement goals. Here is a list of campaigns available.

• Local awareness
• Brand awareness
• Traffic
• Reach
• Lead generation
• Video views
• App installs
• Conversion
• Store traffic
• Messages
• Product catalog sales

You can choose the campaign type that reflects your goals. For example, if you are promoting a product on a website, you should select a “conversion” campaign, etc.

Step 3: Naming Your Campaign

The next step will be to give your advertisement campaign a name. Itis simple yet critical at the same time to use a name that identifies with each campaign.

Step 4: Defining Your Target Audience

Facebook has lots of effective and powerful options to target your audience. The ads with a specific audience and budget are more likely to bring you ROI than a broadly defined advertisement.

As you specify your audience, Facebook will show you the estimated daily reach and inform you if the audience is too small, large, or at an optimum level. Setting up your audience has unparalleled importance to bring in the results you desire.

Step 5: Setting up the Placement

“Automatic placements” is a default setting on Facebook Ad Manager. Therefore, you must optimize the placement for better results. Here is the full list of placements on Facebook:

• Instant Articles
• Feed
• Right column
• Stories
• Market place
• In-stream videos

Step 6: Campaign Budgeting and Bidding

Next, you need to set up your campaign budget and bidding limits.

Step 7: Setting up Your Payment Method

This is the last step in the process, i.e., to set up a method of how you would like to handle your payments for each campaign. You will need to provide a name, address, and credit card or PayPal account information and complete the setup.

All Set

Once you have completed the above-mentioned seven-step process, you have set up your Facebook Ad Manager. Now all you need to do is create an ad and promote your brand, product, or service.

If you want to learn more about if Facebook advertising is right for business or have some questions, let’s talk!

The post How to Set Up Facebook Ad Manager appeared first on Direct Online Marketing.

• Reach. Email users will top 3 billion people in 2020, according to Radicati
• Return on Investment. A report from the Direct Marketing Association showed an average ROI of $38 for every $1 spent on email marketing.
• Higher engagement. The average B2B email campaign brings a 50% higher click-through rate.

So you already know the why, and we’ve also told you how. There are many ways to engage customers through their emails; entire businesses are even built specifically for that purpose. Well, there’s a new player in the game, which comes as a surprise to probably nobody: Facebook.

Facebook has pivoted into so many areas, you can get dizzy just trying to follow their business strategies. It was probably inevitable that they would get into the email marketing game, and it looks like that’s exactly what they’re doing now.

How does it work?

The concept and execution for email marketing is pretty much the same no matter which service you decide to use. Facebook decided not to reinvent the wheel and kept the process consistent with other services like MailChimp or Campaign Monitor. You need to confirm your email address and then upload your contact list. You can then use Facebook’s content creation tools to craft the email you wish to send to your list.

Why would I use Facebook’s email marketing?

Assuming the basics don’t change much, there are a few reasons why you might want to use Facebook’s forthcoming platform.

1. Ecosystem. The Facebook email marketing platform will fold in naturally with Facebook’s other promotional tools like its audience network and Page insights. It will further cement Facebook’s role as a one-stop-shop for everything marketers need to reach their digital audience. No longer will you have to rely on tools that pull metrics from multiple sources, which is another checkmark in favor of the next point.
2. Price. Facebook does not charge for its other Page tools, and there is no reason to think they will start now. Free is a pretty strong price point in the highly competitive (and potentially expensive) world of email distribution.
3. Learning curve. Everything under the Facebook umbrella of products uses the same lexicon and user experience. Learning how to use email marketing under the purview of Facebook will be easy and heavily supported.

We have social media expert Meg Coffey to thank for this information. Facebook confirmed to Adweek that they are, indeed, offering these capabilities to a small number of Pages.

What does this mean for you?

Not everybody has access to these tools yet, and Facebook is being cagey about whether or not they will roll it out to everyone, but Facebook has already put a great deal of work into these email marketing capabilities. Past experience says yes, they will.

When the lid is lifted and more people can use these tools, you’ll want to get started immediately. Here are some basic tips to get you started, from DOM star Victoria Kurczyn:

Be Authentic – This applies regardless of your industry or brand. Speak in a natural voice, like you are having a conversation with someone you care about. Marketing copy can come off as dry and lifeless — don’t let it!

Be Creative – If you don’t consider yourself creative, collaborate with someone who is, like a coworker who is great (or even just good) at graphic design. If you’re doing the graphics yourself, stay away from stock photos — sometimes that means taking your own photos, even if you are not an expert photographer. Your tools are important, so if you don’t have Adobe Illustrator or Photoshop, get Canva. Don’t limit yourself to the templates that are available in whatever email marketing platform you are using. Create your own images, icons, etc. and import them into your email images library. It might sound counterintuitive, but don’t be afraid to violate your brand standards every once in a while. Do you typically only use two or three specific colors? Try something weird and unexpected. Even banks have been acknowledging the need to be creative.

Be Honest – Let your subscribers know how often you plan to send, and if possible, make the choice theirs by adding subscription preferences. Also, never mislead your customers.

Subscribe to a ton of newsletters. Take note of the entire process of other company’s newsletter subscription tactics. Where was the CTA on the homepage? Was it a pop-up? Near the search bar? Middle of an article? Was it easy to go through? What was their messaging? How are they appealing to their users to flip them into their subscribers? How many times did you visit the site before you were compelled to sign up? Did they make you an offer in exchange for collecting your information? There is so much to learn by performing your own research. Also, don’t limit yourself to subscribing to just your competitors’ email list. Subscribe to brands that you admire, brands whose products you buy in-store, brands whose products you exclusively buy online, food brands, all of it. You never know where your next great idea will come from.

We have a lot of great information about Facebook on our website, like this free ebook Higher Education Marketing: Maximize Student Recruitment with Facebook Ads.

The post Facebook Begins to Offer Email Marketing, Plus 4 Tips For Your Email Campaigns appeared first on Direct Online Marketing.

Most brands understand the potential Facebook page has to offer, but to figure out the specifics can be difficult. Notably, a lot of business owners do not know whether they must create a Facebook profile or a Facebook page?

Facebook Page vs. Facebook Profile

Here is the difference between the Facebook profile and page to help you make the best choice for your brand.

Facebook Profile

A Facebook profile is your personal account that you use to sign up with Facebook. You can only create one profile, including your personal information and no business info. Plus, it is the profile that you use to connect with your friends, family, colleagues, and other associates.

You can also see personal updates, posts, and photos from your friends in the newsfeed and share your posts and pictures. It is basically for your personal use, and you should not use it for corporate purposes in any manner.

Remember, it is technically against Facebook’s terms and conditions to use your Facebook profile for any business.

Facebook Page

A Facebook page, however, is separate from your Facebook profile. You set up a Facebook page by simply selecting the option to “create a page.” The link is available in the drop-down menu that you can find on the right-hand top corner of your Facebook Profile.

Once you have set up a Facebook Page, you can start promoting your business page to gain more following and likes by the targeted audience or customers. Your audience must first like your Facebook page to see your business updates and newsfeed.

If there is a possibility, you must start with a business account instead of a Facebook Profile. This will help you eliminate the confusion of users confusing your Facebook profile with a Facebook page.

If you go to the Facebook website without logging in, you will be able to see a “create a page” link under the sign-up option. It will allow you to create a business-only account. It is an effective way to separate your business Facebook Page from your personal Facebook profile, hence avoiding any confusion for you and your Facebook clientele.

Benefits of a Facebook Page vs. Facebook Profile

If you are a business owner, a Facebook page must be a part of your online marketing strategy. One of the most significant benefits of having a Facebook Page is access to over 2 billion monthly users. A focused Facebook Page can help yield increased business and promotion for your business. It can help you reach the target market, building trust amongst your audience, and grow your fan base while costing you nothing or less than traditional promotional and marketing techniques. If you want help in creating a brand strategy for Facebook, contact our team today.

The post Facebook Page vs. Facebook Profile: What Is The Difference? appeared first on Direct Online Marketing.