What is Hyperlocal SEO and Why Should I Be Doing it Right Now?

Jim Foreman — Tue, 08 Dec 2020 22:27:06 +0000

We’ve told you before some of the best ways to do local SEO. If you have a business that benefits from local searches, then you probably already know how important it is to optimize your website’s content for local searches. As the technology gets better, as we rely more and more on mobile devices, and as Google’s big, bountiful algorithm gets smarter, we can really hone in on our absolute number one best possible customers with the newest craze sweeping the nation: hyperlocal SEO.

Okay, that’s a bit of an exaggeration. Hyperlocal results have been around for a few years, but with Google’s increasingly targeted search capabilities, we can get extremely specific about where our audience lives, works, drives, shops, and basically anything else they do that has a geolocational footprint.

Sure, Near Me is Cool, But What About “Extremely Near Me?”

If you spend any time looking at your analytics (and please say you do), you’ve seen a meteoric rise in the volume of searches that include the phrase “near me.” This is great news if you have a business that relies on a local footprint. Even the pressures of COVID-19 haven’t slowed the growth of local business listing opportunities. Well, maybe it slowed it down a little. The point is, the sooner you start implementing these strategies, the better positioned you’ll be when people start more freely moving around again.

Set Up Your Google My Business Profile

You probably already have this well in hand, but just in case you don’t, or just in case you’re new to local SEO, you should definitely 1) activate your Google My Business account and 2) claim your business. If it’s already owned by somebody else, let’s hope they work for you, or you have access to the email listed on the GMB page. If it’s already owned and you don’t have access, well, that’s a whole post by itself.

Make sure your business information is correct, up to date, reliable—all that stuff. After all, there’s not much point in trying to get people to visit your website for local service if they don’t know you’re just down the street from their dentist’s office (or whatever).

Optimize Those Hyperlocal Keywords

It’s not enough just to include the location of your business. Why not talk about your neighborhood, or mention the streets nearby, or identify some cool landmarks near you that might help searchers hone in on your home base. Hyperlocal is all about specifics, but you might have to get a little fuzzy, too, when it comes to where you’re hyperlocated.

Add Those Schema Markups

Dust off that copy of HTML For Dummies and roll up your sleeves. It’s time to add that delicious markup code to your tags! You know what schema are, right? They’re little snippets of code that give Google some rich data to display on the SERP where your business appears. Google loves schema, and it will even recognize some cool restaurant-specific features like hours of operation, and some menu features you need your future diners to know about.

If you’d like even more help getting to the bottom of getting to the top of Google’s search result pages with Local SEO Services, get in touch with us today.

The post What is Hyperlocal SEO and Why Should I Be Doing it Right Now? appeared first on Direct Online Marketing.

Hey Charleston, WV…It’s Your Turn to GYBO!

Stephanie Mahnken — Mon, 31 Aug 2015 18:39:06 +0000

I briefly introduced you to Google’s GYBO (Get Your Business on the Map) initiative in my last blog post: Let’s Put Frederick on the Map! …Another Reason to Attend Grow with Google!

This time, we are excited to announce that we will be attending the Google-hosted, Let’s Put Charleston, WV on the Map this Wednesday, September 2nd at the Clay Center.

We certainly are not the only ones that see the importance of this to West Virginia business owners, as Senator Shelley Moore Capito has partnered with Google.

The event will open to the public at 9 a.m. and conclude about 12 p.m. There will be 3 sessions:

Get Found on Google Search & Maps (30 mins)
Grow Your Business Online (1 hr)
Build Your Free Website (1.5 hrs)

What is GYBO?

Simply put, GYBO is Google’s initiative to get every business (large or small) online, and to make doing so fast, free, and easy. The program rolled out back in 2011, and Google has since traveled to all 50 states and helped thousands of businesses claim their local listings and establish a web presence.

What if my business doesn’t have a website?

To address small local businesses that don’t have a website, Google partnered with StartLogic to provide one along with a domain name and hosting for one year. Once you have signed up and chosen a template, it’s as simple as a drop and a drag to set up; most websites are online in less than an hour.

We’ll see you in Charleston!

We will be present during the presentations to assist with any questions. We will have a table set up, so please make sure to stop by and say hello! If you are unable to attend but know of some businesses in Charleston, WV that would benefit from this awesome event, please be sure to pass this on!

To get more information on this topic, contact us today for a free consultation or learn more about our status as Google Partners before you reach out.

The post Hey Charleston, WV…It’s Your Turn to GYBO! appeared first on Direct Online Marketing.

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