Glossary Items Archive - Direct Online Marketing

Run of Site (ROS)

DOM Team — Tue, 19 Nov 2024 17:25:06 +0000

A contract specifying Run of Site (ROS) means that a banner or other type of online advertisement can appear on any page, and usually in any open placement, of a particular website.

Search Engine Marketing

DOM Team — Sun, 19 May 2024 17:26:19 +0000

Q: What Is Search Engine Marketing?

A: The definition of Search Engine Marketing is simple – it is purely just all forms of marketing involving search engines – chiefly Search Engine Optimization and Paid Search Marketing. Sometimes this term will also be used to refer to Paid Search exclusively, but it’s generally an umbrella term that includes all forms of digital marketing with a focus on search engines. Search Engine Optimization, AKA SEO is often confused as being SEM, but typically SEM, the abbreviation of Search Engine Marketing, focuses on the paid side of search engines.

For more information on our Search Engine Marketing services, like Paid Search Advertising or Direct Online Marketing’s SEO services, check out our full line of services below:

Internet Marketing Services

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Nano Influencers

Jonathan Bentz — Tue, 10 Nov 2020 16:21:35 +0000

A nano influencer [also commonly spelled with a hyphen as (nano-influencer)] and as a single word (nanoinfluencer)] is a social media user with a follower volume ranging from 1,000 to 5,000. Compared to the traditional influencers that companies contract with as part of influencer marketing, nano influencers tend to charge less per sponsored post with a higher rate of engagement. As investments in influencer marketing continue to grow, the cost of sponsored campaigns with influencers who have a follower count greater than 10,000 is skyrocketing. This trend has led many companies to turn to nano influencers for cost-effective social media advertising.

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Advocacy Marketing

DOM Team — Mon, 07 May 2018 16:06:29 +0000

Advocacy marketing is a type of marketing that emphasizes using the voice of the customer to talk highly about a company and its products as a way to build an authentic and trustworthy brand. For example, a B2B brand may include quotes from user reviews of their product within marketing collateral and on landing pages. The reviews help potential customers identify with the current users’ pain points and learn more about the company through 3rd party viewpoints, and not just the company’s branding message. The ultimate goal of this is to build trust and optimize your conversion rate.

This internet marketing term was graciously provided by Kelsey Reaves at TrustRadius, a leading review site for business technology, serving both buyers and vendors.

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Z-Index

DOM Team — Tue, 19 Sep 2017 17:38:13 +0000

Using the z-index property of CSS allows you to better control over the positioning of overlapping elements. This element is sometimes used for black hat SEO purposes.

Yandex

DOM Team — Tue, 19 Sep 2017 17:38:03 +0000

Yandex is the fastest-growing search engine in the world, serving primarily Russia and other countries that were formerly part of the Soviet Union. It has been experimenting with an English-based search engine, but its main operations are for its Cyrillic engine. They also offer a Google Ads-like paid search program: Yandex Direct.

XML

DOM Team — Tue, 19 Sep 2017 17:37:53 +0000

Extensible Markup Language. Content developers use this language with a variety of forms of content, including text, audio, and visual in order to allow users to define their own elements and pull the data at their pace. XML has played a huge part in the transformation of the Web towards Web 2.0.

WordPress

DOM Team — Tue, 19 Sep 2017 17:37:38 +0000

WordPress (WP) is an extremely popular Content Management System. Developed originally for blogs, WP offers a great degree of flexibility and functionality. This site – and our digital marketing blog – are examples of sites built using this system. A wide library of plugins makes WordPress a viable CMS option for many different industries and website types, allowing flexibility in your SEO and PPC efforts.

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Wiki

DOM Team — Tue, 19 Sep 2017 17:37:10 +0000

A user-written, -controlled, and –edited site. Anyone with web access can change information appearing on Wikis, which can be about broad or specific topics. Wikis are becoming increasingly popular websites as people search for quality and (hopefully) unbiased information. The best known example is Wikipedia.

White Hat SEO

DOM Team — Tue, 19 Sep 2017 17:36:59 +0000

Used to describe certain Search Engine Optimization (SEO) methods, being “white hat” means using only SEO techniques that are completely above board and accepted by the Search Engines. Doing the opposite (Black Hat) can lead to your website seeing its rankings drop drastically – or being banned altogether – even if the search engine optimization tactics aren’t currently banned by search engines.

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