“the action or process of causing a group of people to work together effectively as a team, especially by means of activities and events designed to increase motivation and promote cooperation.”

DOM’s Break It Ups

Here at DOM we took this definition to heart and designed our own weekly, 15-minute team activities called “Break It Ups.” The point of these activities is to get us away from our computer screens and clear our minds.  We have a standing event in our office calendar for Wednesdays at 2:40PM that reminds the whole office to pause and interact with our coworkers through fun activities.

Doing these Break It Ups helps the DOM team foster cooperation, motivation, and some healthy competition. They also give the team some time to relax and reenergize toward our work. We often feel more productive and eager to tackle our most difficult projects afterwards.

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Team Building = Team Bonding

We recognize that the team spends a large portion of their days at the office; Break It Ups are a great way to get to know the coworkers we spend all our time with. Since starting DOM Break it Ups, we have developed stronger connections between the branches of the office as well as our teammates.

Haley Steed from our Organic Team told FitSmallBusiness.com that our Break It Ups are “.. a great way to break out of our weekly routine, and really laugh and bond with our colleagues. While it may seem silly (…), it really helps create an air of camaraderie in the office.”

Activities have included:  Scattergories, seeing which team could build the biggest tower out of spaghetti and marshmallows, and even Cards Against Humanity.

Team Activity Favorites

A DOM favorite has been Pictionary where we compete in teams to guess what each other are drawing. We set a timer and if nobody guesses by the time is up, that team loses out on the round. We may or may not fight over which team gets the graphic designer on their team.

The back to back drawing contest also brought out a competitive edge in us which was able to distract us for a few minutes. One of our PPC managers, Leland Reed, said this about his experience participating in the back to back drawing contest:

“One of my favorite things we’ve done for Break It Up is the back to back drawing exercise. It was a great way to explore the trust we have in each other and also get our minds off of work, while still dealing with some problem-solving situations. It also doesn’t hurt that my team dominated the competition and ended up with an almost perfect drawing.”

We love trying new activities every week and are always on the lookout for new ideas. Please share your ideas with us on Facebook, Twitter, LinkedIn, or Instagram!

Looking To Grow? Idea Driven? Not A Jerk?
You Might Be A Great Fit For DOM.
Check Out Our Current Openings.

The post Beat Work Stress With A Few Team Building Activity Ideas appeared first on Direct Online Marketing.

We’ve all had that dream.

You know, the one where you’re heading somewhere important—a big presentation, a date, school. You get there, look down, and realize you’re naked.

That’s what entering the marketing profession without a solid knowledge of search and digital marketing is: knowing what you’re heading into, only to realize (too late) that you’re completely exposed. Your training, tools, and knowledge of the field make up your body of work. Digital marketing is how you dress for success.

Since no one takes a naked professional seriously, allow me to introduce you to digital marketing pants.

Pants-Free Didn’t Work for Me

Disclaimer: Until quite recently, I functioned in the professional world completely pants-less. That all changed when I took an internship at Direct Online Marketing (DOM) and began working with DOM’s fearless leader, and founder, Justin Seibert.

It takes a certain courage to start up a digital marketing company in a market where nothing of the sort had ever existed. (DOM is the oldest and largest company of its kind in West Virginia.)

DOM’s first customers were based overseas or spread out across the nation. Then something spectacular happened: Local businesses started inquiring about this digital marketing firm, right in their own backyard.

Turns out, there is a demand for digital marketing in West Virginia. And why shouldn’t there be? There are businesses here, businesses that want to succeed. And digital marketing enhances that chance,  whether the business is down the street or across an ocean.

Seeing is Believing

In just a month here, I have seen DOM work with organizations spanning the entire business spectrum, from colleges and universities to law offices to the export industry. I’ve learned that technology is not only changing the world; it’s changing how we work in the world.

Sure, I had heard of PPC, Search Engine Optimization, and the like—but it seemed to me that the whole endeavor of digital marketing was just for tech companies and computer geeks.

Boy, was I wrong.

Last week, I had the privilege of sitting in on a social media training course that the DOM team presented at a local university. The goal was to help the university increase student retention and better target their ‘ideal’ prospective students (saving time and resources—now that’s what I call a ‘win’).

Digital not only wears the pants in the marketing industry, digital is the pants of the industry.

And the survey says…

Nothing quite lends credit to a bold statement like facts.

So, without further ado, the CMO council predicts that digital ads will lead the way for global media growth in the next four years, and that by 2018, internet advertising will be poised to overtake TV as the largest advertising medium.

Gartner Digital Marketing Spending Report (2013) performed a study that found that 50% of digital marketing activities are outsourced. That means there’s a whole lot of naked companies and organizations out there, paying someone to wear the pants for them.

That’s not all…

A year later, in 2014, the Online Marketing Institute interviewed 750 ad agency executives from Fortune 500 companies found that “[t]here’s a vast gap between the digital marketing expertise needed by organizations and the talent actually available to them at every level.”

Outsourcing marketing work? Currently not enough talent in the Fortune 500 pool to keep up with technological advances in marketing?

Do you hear that?

It’s opportunity knocking.

All you need to do is complement your marketing skills with digital powers, then *BOOM*, you are fully clothed, and exactly what these Fortune 500 companies are looking for.

Put Your Pants On!

We’ve established that digital marketing weaves the pants to cover your body of marketing work. Your schooling is what composes that marketing body.

As marketers, our career field evolves (almost) as quickly as technology. We need to supplement our body of academic knowledge with the reality of technological advances. Thanks to my education (MS in Marketing and Communication), my marketing body is pretty solid. What my body lacked was the power of pants, which would permit me to go where I needed to be.

To find your pants, research the vast field of digital marketing.

Go to events where you can learn about digital marketing, check out any speakers in your area, take an internship, and watch videos of experts in the field giving inside advice. You will be shocked to discover (or at least, I was) the diversity of the field. It’s not just for the tech savvy and analytical geniuses; it is also for social networkers, artists, passionate writers, and those who thrive on creativity. When I realized I was a naked professional, I did my research, took an internship, and finally found my pants (which are quite comfortable, thank you).

Your dream job is out there waiting for you…will you arrive appropriately dressed?

The post Entering the Digital Marketing World Naked appeared first on Direct Online Marketing.