How To Do SEO For SearchGPT

Face it: AI isn’t leaving – no matter how much we hate it. So, what can we do now? Optimizing your website for ChatGPT is increasingly important these days if you want to stay competitive. With so many people using AI for quick answers, making sure your site is friendly for these tools can boost your visibility big time. By structuring your content clearly and including relevant keywords, you make it easier for ChatGPT to pull accurate information from your site. This means more accurate and helpful responses for users, leading to more traffic to your site. Plus, having well-organized, AI-optimized content can improve your overall search engine ranking. In a nutshell, a little effort in optimization goes a long way in staying ahead of the curve. Direct Online Marketing has even launched AI Marketing Services ourselves. Read on to learn about how you can optimize your content to appear more within AI Search Results.

How To Optimize Your Website For ChatGPT…. And How To Use ChatGPT To Optimize Your Website

As OpenAI preps to launch their own competitor to Google, the concept of optimizing your website for ChatGPT or the OpenAI search engine becomes even more important. Below is our detailed information on how to do SEO for ChatGPT, whether you are a novice or an advanced web user. The most important thing to remember through all of this is:

Why should YOUR website be considered an authority?

On that note, continue on to learn more about how you can optimize your website for ChatGPT and the OpenAI Search Engine competitor to Google.

How Can I Optimize My Website? A Quick Guide

First, The Basics: How To Optimize Your Website?

“But, how do I optimize my website?” you may be asking. If you haven’t even started SEOing your website the old fashioned way, you may be getting ahead of yourself trying to understand SEO for ChatGPT and the new OpenAI search/AI system they are calling 4o.

So, let’s quickly cover How To Optimize Your Website

How Do You Do SEO For Your Website?

Optimizing your website for Google search – and other search engines – involves several key strategies that enhance content and technical aspects through updates to your site’s code, content, and structure.

First, you need to make sure your content is high-quality, relevant, and keyword-optimized. This is key!

Conduct thorough keyword research to understand what terms your target audience is using and incorporate these naturally into your content.

Use compelling titles, meta descriptions, and headers to make your content more appealing to search engines and users.

Regularly updating your content to keep it fresh and relevant also plays a crucial role in maintaining and improving your search rankings.

“How Do I Optimize My Website For SEO?” – Technical Talk:

On the technical side of things, make sure that your website is mobile-friendly and loads quickly, as these factors significantly impact your search rankings. The slower the site – the worse your traffic will be, the worse your rankings will be, and the worse your conversions will be. Speed is essential.

Implementing clean, efficient code and using responsive design principles can improve user experience and search engine visibility.

Additionally, optimize your website’s structure with a clear hierarchy and internal linking, making it easier for search engines to crawl and index your pages.

Using tools like Google Search Console can help you monitor your site’s performance and identify any issues that need addressing.

So, now that you have the basics on how to optimize your website, lets ask the big question… How Do You Do SEO For ChatGPT?

How To Use ChatGPT For SEO?

Using ChatGPT for SEO opens up new ways to streamline content creation and keyword research.

ChatGPT can generate optimized content, such as blog posts, meta descriptions, and product descriptions, that integrate relevant keywords naturally. By inputting prompts with specific topics and target keywords, ChatGPT can deliver content that ranks well while maintaining readability. Additionally, it can assist in ideation by offering suggestions for new content topics based on trending keywords or gaps in existing content. This allows marketers to develop high-quality, SEO-friendly content quickly.

Another powerful way to use ChatGPT in SEO is through automating repetitive tasks like updating title tags or generating variations of content for A/B testing. ChatGPT can create multiple iterations of meta tags, titles, and headings, enabling easy testing to find what works best for SEO performance. It also supports competitive analysis by reviewing content from competitors and providing insights on how to improve your own site’s SEO strategy.

How To Optimize Your Website For ChatGPT

How To Do SEO For ChatGPT?

AI is finally here, and it is named ChatGPT. And it’s smart. Wicked smart.

Gone are the days of AOL Instant Messenger chatbots – today’s AI is intelligent, witty, and well-read. 

Coming up in AI responses to queries, especially those from ChatGPT, is increasingly becoming a focus for SEOs and digital marketers this year. But how do you optimize your website for ChatGPT and other AI bots?

In this article, we will go right to the artificial intelligence engine itself, as well as provide some general tips for search engine optimization that can help future-proof your website for the new advancements in AI that are around the corner.

Where Does ChatGPT Get Its Data?

Currently, ChatGPT does not scour the web on it’s own – it is fed data, and it uses that data to learn. While that data IS from the Internet and many websites, it is currently out of date (it is from 2021), but it is in the process of being updated soon with current 2023 data.

When this happens, it will take the information it was fed and update its answering capabilities, including references to websites within its search and query results. 

“The training data for ChatGPT was cut off in 2021, so it is up to two years outdated as of 2023. However, it still has a vast amount of information on a wide range of topics, and its training data includes text from diverse sources such as websites, books, and articles, which provides a broad base of general knowledge. But it is important to keep in mind that some information and events that have taken place since the training data was cut off might not be reflected in its responses.”

ChatGPT

The current understanding is that if you rank well for various queries in the new set of data and the continuous flow of data following, you will show up more frequently in the results ChatGPT gives to its users.

But how can you do that?

How To Do SEO for ChatGPT

According to the prompt I asked ChatGPT in the development of this article…

“As ChatGPT is an AI language model developed by OpenAI, it is not possible to optimize a website specifically for it. However, here are a few general tips for creating a website that is friendly for language models and search engines:

How To Optimize For ChatGPT

1. Again, just like we said above – use clear, concise, and well-structured content: This will help language models and search engines understand the content on your website and provide more accurate and relevant results.
2. Utilize headings and subheadings: This makes it easier for language models and search engines to understand the structure of your content.
3. Include relevant keywords: Use keywords relevant to your content in your headings, subheadings, and throughout your content to help search engines understand the topic of your website.
4. Provide high-quality, original content: Search engines and language models prefer websites with high-quality, original content over sites with low-quality or duplicate content.
5. Make sure your website is easily accessible: Ensure that your website is easily accessible to both users and search engines by avoiding broken links and fixing technical issues.

These tips can help ensure that your website is well-structured, easily understood, and provides a positive user experience, which can improve its overall visibility and ranking in search engine results.”

ChatGPT, 7/30/2024

Sure, we believe you.

To Optimize For AI, Optimize For Voice Search

One of the clearest understandings we have regarding the information given back by ChatGPT is how much it seems to prefer natural human language, and when questions are both Asked and Answered within the content. This presents strategies akin to how an SEO or webmaster may optimize their website for voice assistants, like Google Home and Amazon Alexa. 

“Optimizing your website for AI tools like ChatGPT is crucial in today’s digital landscape. By structuring content clearly and incorporating relevant keywords, businesses can enhance their online visibility, ensuring that AI-driven platforms accurately represent their information and connect them with the right audience.” – Billy Wright, Lead Digital Marketing Strategist at Direct Online Marketing.

How Do You Optimize Your Website For Voice Search?

Here are some tips on how to best optimize your website for voice search and voice assistants.

Use conversational language: Voice search queries tend to be more conversational and longer than text-based searches, so use language that is natural and easily understood.

Optimize for local search: Voice search is often used for local queries, so make sure your website is optimized for local search by including your business name, address, and phone number (NAP) on your website.

Utilize structured data: Use schema markup to help search engines understand the content on your website, including your business’s NAP and information about products and services.

Provide quick answers: Voice search is often used to find quick answers to questions, so make sure your website provides concise and accurate answers to common queries.

Make sure your website is mobile-friendly: Many voice searches are conducted on mobile devices, so it’s important to make sure your website is mobile-friendly and easily accessible on all devices.

By following these little tips, you can help improve your website’s visibility in voice search results and provide a better user experience for voice search users.

Get more tips from our team on how to optimize for voice search by checking out this resource, How to Optimize for Voice Search.

How Do You Use ChatGPT As A Search Engine? – The Future Of SearchGPT

Will ChatGPT replace Google in the future? It’s the question many webmasters, digital marketers, and SEOs keep asking – but no one really knows what’s in store. ChatGPT has its own canned response to questions about it’s future as a potential search engine, stating, 

“While OpenAI may choose to develop other models with web crawling capabilities in the future, ChatGPT itself is not designed to crawl the web.” 

ChatGPT

For an SEO like me? That’s doublespeak for Coming Soon.

UPDATE: It did come soon.

In fact, ChatGPT Search now exists and it delivers results very similar to Google, but not the same as Google.
And guess what? You can do SEO for it….

A Digital Marketing Agency That Does SEO For SearchGPT

For more information on how you can get your website optimized with AI Marketing Services, contact us today.

Note: This article was updated January 15, 2025 to include new information including a link to Direct Online Marketing’s AI Marketing Services page.

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ByteDance, a Beijing-based multimedia business, has launched a new search engine in China. ByteDance is also expanding into workplace messaging and streaming music.

The company confirmed that it’s not only hiring new staff to help create and manage the new search engine, but that the company has recently hired former Google, Baidu, and Bing employees.

Toutiao Search, which is the official name of ByteDance’s new search platform, will censor search results consistent with Chinese government expectations and laws. The Chinese government censors historical events related to their government’s oppression of citizens, including the 1989 Tiananmen Square demonstrations that resulted in one of the world’s most chilling images.

To date, Baidu remains China’s largest search engine presence. But Toutiao Search—backed by ByteDance (whose 2018 valuation topped $78 billion)—is expected to make waves in China’s search market. The new search engine will leverage content from ByteDance-owned apps, including the popular TikTok video app.

In 2010, Google pulled out of China’s search market due to disagreements regarding censorship. This left the space open for Baidu to absorb almost the entire Chinese search market. Baidu’s share of the search results market sits at over 60%, with mobile-specific search market results sitting at over 70%.

“We have estimated that there are about two new players emerging in the search engine market each year,” Ping Xiaoli, general manager of Baidu App, stated at a press conference.

For search marketers, the news hardly moves the needle, as all platforms within the country remain stringently monitored by the Chinese government. Marketers outside China may begin to notice a trickle of traffic from Toutiao Search as it enters the search field.

But it’s difficult to deny the new search engine’s traffic potential among the enormous online population inside China. China’s most recent population survey stands at 1.43 billion. In 2018, it was estimated that China has more than 800 million internet users, 98% of which are mobile users. Such mindblowing statistics demonstrate China’s efficiency in building out mobile networks across the country.

In China, mobile is king. Optimizing your website for mobile is imperative if you hope to compete in the world’s largest online market.

If your curious about ByteDance’s history, check out the following video by Steven Van Belleghem.

Want to learn more about international SEO and international search engine marketing? Check out any one of these helpful resources written by our team below:

• How Online Marketing Helps Global Exporters Grow
• 27 International SEO Tips To Conquer The SERPs and Emerge Victoriously
• How Google Search Console Sets Your SEO Course With International Targeting
• Our General Data Protection Regulation (GDPR) Compliance Checklist

The post New Search Engine, Toutiao Search, Launches in China appeared first on Direct Online Marketing.

DuckDuckGo’s 1 billion monthly searches announcement carries more weight than just that of tech grandstanding; it brings about discussions of market share in a market where such conversations are often disregarded as heresy by tech pundits.

DuckDuckGo leverages transparency by making all of its data and metrics available to the public. The public data posted in DuckDuckGo’s announcement shows an aggressive growth model that most any tech company would welcome.

Moreover, being that DuckDuckGo competes with Google, the numbers might be more stunning than we think. And, well, they might be less stunning than others perceive them.

Let’s break down what we should take away from DuckDuckGo’s data release and help ourselves understand what it could mean to the future of search.

So What Is DuckDuckGo?

DuckDuckGo is a privacy browser.

It allows users to search the internet without fear of intrusive data collection schemes. DuckDuckGo aims to take market share from major search engines, such as Google, which leverage user data as the foundation of their advertising funnels.

DuckDuckGo’s slogan “The search engine that doesn’t track you.” plainly states its core mission. Next to the slogan sits a prominent call-to-action requesting that searchers “Help Spread DuckDuckGo!”.

DuckDuckGo’s 1 billion monthly searches announcement makes one thing exceptionally clear: their search page call-to-action that requests people to encourage others to switch search engines is working.

DuckDuckGo Creates Revenue Through Bing Ads, Private Donors

To date, private donations to DuckDuckGo sit at $1.3 million. The company, founded in 2008, now has 55 employees. Such numbers aren’t especially overwhelming in the world of big tech, but when we consider context, they become mind-numbingly spectacular.

Additionally, DuckDuckGo displays Bing Ads network ads in its search results, as well as actively participating in Amazon Affiliates. Both alliances serve as revenue streams for the company.

DuckDuckGo Is A Massive Growth Machine

DuckDuckGo’s growth chart will impress even the most conservative of the privacy search engine’s critics.

DuckDuckGo’s recent announcement focuses on data about January’s 1 billion searches, but January 2016 (think election, Cambridge analytics, etc.) serves as a pretty impressive starting point to what’s been a trendline heading to the moon.

The 2016 presidential election made internet privacy a household issue. Today, we expect that all of our neighbors harbor some concern over the use of their private data. DuckDuckGo’s aggressive trendline confirms such public sentiment. The recent DuckDuckGo announcement may lend even more credence to the idea that people are uneasy with big tech’s data collection methods.

Consider the timing of the company’s 1 billion monthly searches achievement. It follows narrowly behind their publishing a study accusing rival search giant Google of continuing to personalize search results for logged-out sessions. 

On October 10th, 2018, DuckDuckGo broke another record of its own: the search engine served over 30-million search requests on that single day. On October 10th, 2018, DuckDuckGo hit the 30-million daily search mark. For DuckDuckGo, the number broke a previous record.

This event occurred shortly after the media exposed Google for a security breach the company failed to disclose. 

You see where this is going, right?

DuckDuckGo vs. Google: Is The Stage Set For A Showdown?

You might be laughing right now.

It is certainly understandable.

Google remains one of the most iconic and domineering technology companies in history. Google’s dominance is rarely the subject of debate by any tech pundit worth their weight in salt.

But it is getting more and more difficult to ignore what’s happening over at DuckDuckGo headquarters. At what point does our disregard for any potential challenge to Google go from sound mind to cognitive dissonance?

Let’s explore.

Most search experts would tell you that if a Google competitor exists, the distinction goes to Microsoft’s Bing. Bing, created in 2009, amasses around 12 billion monthly search requests, according to some stats.

Other studies that measure search traffic show differing levels of Bing’s market penetration.

It could be as low as 3%.  

It could be as high as 24%. 

Our view, based on our own client data, is that Bing’s share of the US search market is between these two numbers. This means Bing, whose ascent began only a year prior to DuckDuckGo’s, might be ten times the size of DuckDuckGo, depending on the source you trust most.

Pinpointing the level of Google’s permeation is a quagmire too. They might be responsible for 63% of search market share. 

Or, according to a Statista mobile search graph, they might own the whole darn market.
Analytics companies each use independent, unique methods when tracking search traffic. The confusion is worsened when we consider that Google likely doesn’t want to be seen as overly dominant; hence, wearing an antitrust target on their back.

Likewise, Bing may be incentivized to appear larger in the search space; because, you know, those finicky shareholders.

No matter which search analytics you use, Google dominates the space, and that’s all that matters. These search numbers cause rival search companies to feel overwhelmed and disconcerted.

Google is a giant that isn’t going to be slain overnight, but some competitors are still willing to try. And they just might succeed if they chip away diligently and precisely over the long term.

Bing competes with Google leveraging their Microsoft ownership, experience, and attentiveness to search quality factors. DuckDuckGo competes with Google on privacy issues. DuckDuckGo’s playing field might be more conducive to search engine market penetration goals for a niche audience.

DuckDuckGo thrives on media discord and outrage that centers around privacy issues. And media conglomerates aren’t likely to lift their collective feet from the privacy outrage pedals soon. As shown above, DuckDuckGo cashes in each time a significant privacy breach is revealed by the media.

Last month, the company proved that it could be a useful provider of the information — and that’s a huge deal. If the DuckDuckGo marketing strategy transitions from opportunist to opportunity-creator, Google executives can hardly afford to continue to ignore DuckDuckGo.

DuckDuckGo now sits at the helm as a privacy advocate and watchdog. The second part might complicate Google’s existence in the space. DuckDuckGo’s momentum is now impossible to ignore.

With trendlines pointing towards the moon and a marketing strategy that yields results, it is evident that the privacy search engine is going to siphon at least some of Google’s market share. In a few years, could DuckDuckGo become the second-largest search platform in the world?

These are questions that we now must seriously ask ourselves.

DuckDuckGo SEO (What Do I Do Now?)

Let’s slow down, right?

Are we honestly considering discussing DuckDuckGo and SEO in the same conversation?

DuckDuckGo’s momentum swing does not mean that every site on the web should be tackling some new SEO development. But it isn’t a bad idea to understand a few essentials, either.

The quiet, and now not so quiet, rise of DuckDuckGo means more sites are beginning to take notice and examine whether they can get in on the ground floor of a new search prospect.

The foundation of the Google algorithm is RankBrain, an artificial intelligence deep dive that serves to extract user search intent. It’s advanced and robust and, well, impressive as heck. DuckDuckGo’s search algorithm uses what’s known as the DuckDuckBot. DuckDuckBot pulls results from Yahoo!, Yandex, Bing, and several hundred other sources. As an obvious starting point, one could logically surmise that Bing-optimized sites perform well in DuckDuckGo. As mentioned above, DuckDuckGo earns revenue by displaying Bing ads, so it would stand to reason that the two might be cozy on the SEO side of things.

Just like Google, DuckDuckGo attempts to resolve search issues at the SERP level. Need to change your car battery but have no time for clicking on a search results link?

That was precise, convenient, and familiar.

DuckDuckGo’s privacy-focused experience means that it doesn’t tally a searcher’s location, nor other vital facts that might influence a result. That said, it does utilize IP address locations, which can help make the results of a location-based search more relevant.

This might mean a return to using location+search request- style optimization. In other words, if you are a bakery in the Denver suburb of Cherry Creek, you might deploy “Cherry Creek, Colorado” in your meta-description.

DuckDuckGo recommends that websites looking to increase search rankings in DuckDuckGo’s platform acquire “links from high-quality sites.” The search engine gives Wikipedia as an example of a high-quality site.

The Grand Takeaway?

DuckDuckGo should be considered a viable participant in the search space, but there is yet arise a compelling reason to optimize your website for it. If you employ search engine best practices, you are probably already set up for DuckDuckGo SEO success. Plus, if you purchase ads through the Bing Ads network, you are probably getting DuckDuckGo exposure already.

To get more information on this topic, contact us today for a free consultation or learn more about our status as a Google Premier Partner before you reach out.

The post DuckDuckGo Explodes With 1 Billion Monthly Searches (Um, Is This Really Happening?) appeared first on Direct Online Marketing.

Now in beta, Google has rolled out the new report to everyone. They made some changes through the alpha stage, one of which includes re-naming the report to Search Analytics. A very appropriate name as the new features absolutely resemble Google Analytics. The new report will allow you to see how your search traffic changes, where it comes from, and what queries that are being searched that will most likely display your site.

A Choice of Metrics

Having the ability to choose which metrics to measure is always a bonus! The Search Analytics report allows you to aggregate results by site or page. You can group, filter, and compare the following metrics:

• Clicks: how many times people click on a link to your site in search results
• Impressions: how many times your site appears in search results
• Click Through Rate (CTR): click count divided by impression
• Position: average page position of the results from your site

A Change for the Better

In the new report, Google is actually calculating the data differently resulting in much more accurate data. Some of the biggest changes include:

• Individual page impression counts merged
  All links to the same site are counted as a single impression

• Search properties & devices separated
  Get unique metrics for web, image, mobile, and video

• Coverage and partial counts differ
  Data coverage might not be the same and values can be different between the 2 reports

• Image click count reduced
  Only expanded images will count as a click

• Data consolidated by full domain
  The new report assigns all click, impression & search data host name

For a detailed guide on the changes and a step by step guide on how to get the most from this awesome new report, check out the GWT Help Section.

Google will give you the option to “Go back to the old Search Queries report” for 3 months before they remove it for good. While it can be difficult to teach an old dog new tricks, this is one where we highly suggest you get to know Google and use; it’s a great tool!

The post Get To Know Google: Search Analytics Report appeared first on Direct Online Marketing.

The Search Impact Report allows you to break down your site’s:

• Clicks
• Impressions
• Click through rate (CTR)
• Average position

Using different dimensions, including:

• Date
• Countries
• Devices
• Search Type (web, image, video)

The best part is you can actually combine and compare several dimensions to get more granular data. (Who doesn’t Love MORE data?)

Let’s take a look at a few screen shots:

In this first shot we are looking at search queries from the last 7 days compared the previous 7 days. We have chosen to look at clicks and average position. The ability to compare data on one screen is a huge improvement to GWT!

As always with Google Webmaster Tools, you can zero in on any of the results for a detailed chart. Below, you will see that we clicked on ‘fashion marketing’.

Next, we’ll take a look at a new feature that allows you to compare metrics by devices. Here, we are taking a look at total clicks for 28 days on a desktop computer compared to mobile devices.

The report also allows you to filter by several different factors which will come in handy for content creators and SEOs as it makes it easy to narrow in on specific topics within your site. In the next screenshot we have chosen to look at clicks and impressions from the last 90 days for only URLs that contain ‘fashion’.

You can drill down even further too! We added filters to the same report as above to get more detailed information. We now have the clicks and impressions for URLs containing ‘fashion’ narrowed to mobile traffic from the United States! Are you as excited as we are?

Our initial opinion of this report is that it’s a really great upgrade for Google Webmaster Tools, probably one of the best we’ve seen thus far. We’ve only just started to experiment with it, but feel the biggest benefit seems to be the fact that we can get granular data faster without having to cross compare with Analytics. We also believe that in the future, the mobile portion will most likely be the most valuable as there is a lot of talk in the SEO world about upcoming mobile algorithm updates.
In the end, we are super excited to learn more about it and provide Google with our feedback. We promise to keep you updated…Stay Tuned!

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