How To Do SEO For SearchGPT

Face it: AI isn’t leaving – no matter how much we hate it. So, what can we do now? Optimizing your website for ChatGPT is increasingly important these days if you want to stay competitive. With so many people using AI for quick answers, making sure your site is friendly for these tools can boost your visibility big time. By structuring your content clearly and including relevant keywords, you make it easier for ChatGPT to pull accurate information from your site. This means more accurate and helpful responses for users, leading to more traffic to your site. Plus, having well-organized, AI-optimized content can improve your overall search engine ranking. In a nutshell, a little effort in optimization goes a long way in staying ahead of the curve. Direct Online Marketing has even launched AI Marketing Services ourselves. Read on to learn about how you can optimize your content to appear more within AI Search Results.

How To Optimize Your Website For ChatGPT…. And How To Use ChatGPT To Optimize Your Website

As OpenAI preps to launch their own competitor to Google, the concept of optimizing your website for ChatGPT or the OpenAI search engine becomes even more important. Below is our detailed information on how to do SEO for ChatGPT, whether you are a novice or an advanced web user. The most important thing to remember through all of this is:

Why should YOUR website be considered an authority?

On that note, continue on to learn more about how you can optimize your website for ChatGPT and the OpenAI Search Engine competitor to Google.

How Can I Optimize My Website? A Quick Guide

First, The Basics: How To Optimize Your Website?

“But, how do I optimize my website?” you may be asking. If you haven’t even started SEOing your website the old fashioned way, you may be getting ahead of yourself trying to understand SEO for ChatGPT and the new OpenAI search/AI system they are calling 4o.

So, let’s quickly cover How To Optimize Your Website

How Do You Do SEO For Your Website?

Optimizing your website for Google search – and other search engines – involves several key strategies that enhance content and technical aspects through updates to your site’s code, content, and structure.

First, you need to make sure your content is high-quality, relevant, and keyword-optimized. This is key!

Conduct thorough keyword research to understand what terms your target audience is using and incorporate these naturally into your content.

Use compelling titles, meta descriptions, and headers to make your content more appealing to search engines and users.

Regularly updating your content to keep it fresh and relevant also plays a crucial role in maintaining and improving your search rankings.

“How Do I Optimize My Website For SEO?” – Technical Talk:

On the technical side of things, make sure that your website is mobile-friendly and loads quickly, as these factors significantly impact your search rankings. The slower the site – the worse your traffic will be, the worse your rankings will be, and the worse your conversions will be. Speed is essential.

Implementing clean, efficient code and using responsive design principles can improve user experience and search engine visibility.

Additionally, optimize your website’s structure with a clear hierarchy and internal linking, making it easier for search engines to crawl and index your pages.

Using tools like Google Search Console can help you monitor your site’s performance and identify any issues that need addressing.

So, now that you have the basics on how to optimize your website, lets ask the big question… How Do You Do SEO For ChatGPT?

How To Use ChatGPT For SEO?

Using ChatGPT for SEO opens up new ways to streamline content creation and keyword research.

ChatGPT can generate optimized content, such as blog posts, meta descriptions, and product descriptions, that integrate relevant keywords naturally. By inputting prompts with specific topics and target keywords, ChatGPT can deliver content that ranks well while maintaining readability. Additionally, it can assist in ideation by offering suggestions for new content topics based on trending keywords or gaps in existing content. This allows marketers to develop high-quality, SEO-friendly content quickly.

Another powerful way to use ChatGPT in SEO is through automating repetitive tasks like updating title tags or generating variations of content for A/B testing. ChatGPT can create multiple iterations of meta tags, titles, and headings, enabling easy testing to find what works best for SEO performance. It also supports competitive analysis by reviewing content from competitors and providing insights on how to improve your own site’s SEO strategy.

How To Optimize Your Website For ChatGPT

How To Do SEO For ChatGPT?

AI is finally here, and it is named ChatGPT. And it’s smart. Wicked smart.

Gone are the days of AOL Instant Messenger chatbots – today’s AI is intelligent, witty, and well-read. 

Coming up in AI responses to queries, especially those from ChatGPT, is increasingly becoming a focus for SEOs and digital marketers this year. But how do you optimize your website for ChatGPT and other AI bots?

In this article, we will go right to the artificial intelligence engine itself, as well as provide some general tips for search engine optimization that can help future-proof your website for the new advancements in AI that are around the corner.

Where Does ChatGPT Get Its Data?

Currently, ChatGPT does not scour the web on it’s own – it is fed data, and it uses that data to learn. While that data IS from the Internet and many websites, it is currently out of date (it is from 2021), but it is in the process of being updated soon with current 2023 data.

When this happens, it will take the information it was fed and update its answering capabilities, including references to websites within its search and query results. 

“The training data for ChatGPT was cut off in 2021, so it is up to two years outdated as of 2023. However, it still has a vast amount of information on a wide range of topics, and its training data includes text from diverse sources such as websites, books, and articles, which provides a broad base of general knowledge. But it is important to keep in mind that some information and events that have taken place since the training data was cut off might not be reflected in its responses.”

ChatGPT

The current understanding is that if you rank well for various queries in the new set of data and the continuous flow of data following, you will show up more frequently in the results ChatGPT gives to its users.

But how can you do that?

How To Do SEO for ChatGPT

According to the prompt I asked ChatGPT in the development of this article…

“As ChatGPT is an AI language model developed by OpenAI, it is not possible to optimize a website specifically for it. However, here are a few general tips for creating a website that is friendly for language models and search engines:

How To Optimize For ChatGPT

1. Again, just like we said above – use clear, concise, and well-structured content: This will help language models and search engines understand the content on your website and provide more accurate and relevant results.
2. Utilize headings and subheadings: This makes it easier for language models and search engines to understand the structure of your content.
3. Include relevant keywords: Use keywords relevant to your content in your headings, subheadings, and throughout your content to help search engines understand the topic of your website.
4. Provide high-quality, original content: Search engines and language models prefer websites with high-quality, original content over sites with low-quality or duplicate content.
5. Make sure your website is easily accessible: Ensure that your website is easily accessible to both users and search engines by avoiding broken links and fixing technical issues.

These tips can help ensure that your website is well-structured, easily understood, and provides a positive user experience, which can improve its overall visibility and ranking in search engine results.”

ChatGPT, 7/30/2024

Sure, we believe you.

To Optimize For AI, Optimize For Voice Search

One of the clearest understandings we have regarding the information given back by ChatGPT is how much it seems to prefer natural human language, and when questions are both Asked and Answered within the content. This presents strategies akin to how an SEO or webmaster may optimize their website for voice assistants, like Google Home and Amazon Alexa. 

“Optimizing your website for AI tools like ChatGPT is crucial in today’s digital landscape. By structuring content clearly and incorporating relevant keywords, businesses can enhance their online visibility, ensuring that AI-driven platforms accurately represent their information and connect them with the right audience.” – Billy Wright, Lead Digital Marketing Strategist at Direct Online Marketing.

How Do You Optimize Your Website For Voice Search?

Here are some tips on how to best optimize your website for voice search and voice assistants.

Use conversational language: Voice search queries tend to be more conversational and longer than text-based searches, so use language that is natural and easily understood.

Optimize for local search: Voice search is often used for local queries, so make sure your website is optimized for local search by including your business name, address, and phone number (NAP) on your website.

Utilize structured data: Use schema markup to help search engines understand the content on your website, including your business’s NAP and information about products and services.

Provide quick answers: Voice search is often used to find quick answers to questions, so make sure your website provides concise and accurate answers to common queries.

Make sure your website is mobile-friendly: Many voice searches are conducted on mobile devices, so it’s important to make sure your website is mobile-friendly and easily accessible on all devices.

By following these little tips, you can help improve your website’s visibility in voice search results and provide a better user experience for voice search users.

Get more tips from our team on how to optimize for voice search by checking out this resource, How to Optimize for Voice Search.

How Do You Use ChatGPT As A Search Engine? – The Future Of SearchGPT

Will ChatGPT replace Google in the future? It’s the question many webmasters, digital marketers, and SEOs keep asking – but no one really knows what’s in store. ChatGPT has its own canned response to questions about it’s future as a potential search engine, stating, 

“While OpenAI may choose to develop other models with web crawling capabilities in the future, ChatGPT itself is not designed to crawl the web.” 

ChatGPT

For an SEO like me? That’s doublespeak for Coming Soon.

UPDATE: It did come soon.

In fact, ChatGPT Search now exists and it delivers results very similar to Google, but not the same as Google.
And guess what? You can do SEO for it….

A Digital Marketing Agency That Does SEO For SearchGPT

For more information on how you can get your website optimized with AI Marketing Services, contact us today.

Note: This article was updated January 15, 2025 to include new information including a link to Direct Online Marketing’s AI Marketing Services page.

The post How To SEO Your Website For ChatGPT In 2025 appeared first on Direct Online Marketing.

In the world of artificial intelligence, the “singularity” is when the AI becomes indistinguishable from human thinking. There have been countless science fiction books and movies written about this premise.

The Matrix, Terminator, Bladerunner.

Side note re: Bladerunner – the good one, NOT that one with Ryan Gosling. How did that movie even get made?

All these movies captured the imagination by positing the idea that A.I. might one day overtake us in the very cognitive abilities that make us human. 

So it’s not too much of a surprise that the news of Unbounce’s acquisition of Snazzy.ai in 2021 caused a ripple throughout our offices. Our content people in particular could be seen wiping sweat from their brows when they thought nobody was looking. 

When asked about it, they responded with platitudes about the human mind’s irreplaceable capacity for creative thought and so on. However, privately they worried at their desks and imagined a future where all writing was automatically generated by an electronic super mind that was totally incapable of making errors. 

For a lot of businesses and marketing professionals, such a thing would be the most welcome innovation since on-page SEO tools. Imagine having an endless source of instantly generated content to drive your marketing efforts!

Let’s take a look at this leading AI copy generator and get to the bottom of just how worried our flesh and blood content writers need to be in the face of this new technology. 

Unbounce Smart Copy: The AI Copy Generator Formerly Known As “Snazzy AI”

Snazzy.ai was a name that was heavily featured in marketing news circuits for a while, and with good reason. The AI copy generator had been used extensively by marketing professionals for things like email copy, Google Ad copy, social media posts, etc. The acquisition by Unbounce in 2021 simply elevated the buzz around its capabilities. 

Today, Unbounce Smart Copy gives users an extensive array of options for content types. Having trouble coming up with a blog idea? Unbounce Smart Copy can do that.

Need a mission statement for your brand? No problemo.

Running into a wall generating meta descriptions for your pages? Unbounce Smart Copy has you covered. 

Unbounce Smart Copy In Action

For this exercise, we’ve invented a fake company called Binko’s Space Robots. Binko’s specializes in creating hulking, gigantic Gundam-style space robots for everything from asteroid mining to intergalactic combat. 

We’re planning on running a Google Ads campaign for Binko’s, but our team is busy and doesn’t have the bandwidth to devote to writing the copy, so we’ll have to rely on Snazzy.ai’s expertise to whip something up. 

So right off the bat, we have to make a new Snazzy account. When you create an account, you fill in your company’s information. Everything you do with the tool from there is based on this initial information, so it’s not really possible to use an account to generate content for other businesses (in the free version, at least). 

For instance, upon account setup you’re asked to fill in your company description, the audience, and some brand keywords. 

For Binko’s Space Robots, we entered the description as worded above, “creating hulking, gigantic space robots etc.” For our audience, we entered space pirates, asteroid miners, space heroes and villains, and starship pilots. 

Our brand keywords are “asteroid mining,” “giant robots,” “space robots,” and “giant robot battles in space.” 

After a popup with introductory information, we’re given the full array of content creation options. Our goal was to create a Google Ads campaign, so let’s start with that. 

Here are the top three Google Ads that were generated for Binko’s Space Robots:

Binko’s Space Robots – All Hands On Deck – Join Our Space Combat League – Locally-owned Giant RobotsAsteroid Mining. Planetary Domination. Intergalactic Combat. Massive Robots. Huge Giant Robots for Sale. Our Robots Can Do It All. Grab An Asteroid and Mine it to Smithereens. Crush Your Enemies! The only company to mine for gold in space. Asteroid Mining Giant Robots

Binko’s Space Robots – Giant Robotic Mining Platforms – Asteroid Mining Robots – Welcome to the FutureSpace Robots. Giant Robots. Giant Robot Battles in Space. The Best Space Robots Available. Huge selection of space robots. Fully Modular, Customizable Robots. Battles and Mining in Deep Space. The Ultimate Asteroid Mining Game. Blast, Hover & Boost Your Way to Riches.

Binko’s Space Robots – Taming the Galaxy – Battle Intergalactic Villains – Binko’s Space RobotsOne Giant Robot, Two Giant Robots, Three Giant Robots, Four Asteroid Mining Robots. Giant Robot Battles. Planet Destroying Weapons. Binko’s Space Robots – Massive, Hulking Robots for Asteroid Mining. The Leader in Space Robot Technology.

As you can see, Smart Copy by Unbounce filled in some blanks beyond the information that we fed it. For instance, we never said anything about planetary domination, but there it is in the copy of the first ad. 

Also, each of the three ads is focusing on a different audience. The first ad seems to use language that would appeal to villains. The second is more mining focused, and the third is focused on the space hero demographic. 

Are these great ads? We think they’re pretty good. However there is the question of accuracy. In the second ad, the copy mentions that the robots are fully modular and customizable. We did not mention anything about those features, but the AI just included them. 

This is a cautionary example that shows you can’t simply plug and play with Smart Copy’s generator. Some of the results may contain inaccurate or misleading information, so they have to be studied before use. Not only can they lead to unhappy potential customers, but they can get your ads disapproved. 

In general, though, we’re really impressed by these ads. The power to generate copy in the blink of an eye is something to behold. 

The pricing structure is, well, maybe a little less impressive. 

Unbounce Smart Copy’s Pricing

Unbounce Smart Copy has a free option. The way this works is you’re given 40 credits upon account creation. Every time you generate content, you’re using a credit. Every week that you log into the account, you’re given 10 credits. 

For the most part, this freemium model is going to get you what you need without a lot of hassle, assuming you’re okay with what you get on the first or second round of content generation. 

In the Google Ads example from above, it generated 5 total ads the first time we ran it. We could run it as many times as we wanted, but every time we click that “create” button, it burns another credit. 

Additionally, the “Customize” option is locked behind the paid subscription. What this means is your topic for any generated content is going to be related to your initial profile information by default. If you want to make content focused on a related topic that isn’t exactly what you’ve filled in for your profile, you have to pay up. 

Paying up here isn’t anything to sneeze at either. By default, membership costs about $19 per month. There is an option to pay annually for only $96 a year, which works out to be $8 a month. However, if you want to take advantage of the 14-day free trial offer, it seems you’re then forced to pay the more expensive $50 monthly rate. 

Is it worth it? That depends. As a business expense, the cost is relatively light. In return, you’re saving your marketing people a lot of potential hours by letting the platform do the heavy lifting. 

If you’re an individual, however, that’s a large chunk of change any way you slice it. $300 could be anywhere from 20 to 30 pizzas you’re giving up for a more convenient content solution. More if you pay the monthly rate. 

Should You Be Worried About Unbounce Smart Copy?

We’re going to answer this one without any suspense. No, human writers shouldn’t be afraid of AI copywriting. In fact, they should be ecstatic. 

That singularity we talked about at the beginning of this article has yet to be reached. There are no cybernetic organisms from the future that are assimilating into our society on the hunt for the future leader of the human rebellion. AI is still artificial, a bare facsimile of humanity. 

What AI can provide is suggestions for long-form content based on data that can then be used to whip up amazing blog copy and product descriptions. This makes the job of a content writer easier rather than obsolete. 

We asked one of our writers and contributor to this blog, to add his thoughts, which he did:

“Chris is absolutely right. Automation is coming for all of us, eventually. The PPC side already knows what it’s like to compete with algorithms that claim to do their jobs better than they do. I think what we’ll start seeing in content marketing is a more personalized stamp, like the old days of blogging, when we would do it for fun, not SEO. Also, would an AI just randomly insert a fun Star Wars reference if you didn’t tell it to? Never tell me the odds, but I don’t think it’s very likely.”

—Jim Foreman, Senior Content Specialist

While short-form copy like Google Ads and social media ads can be generated to hit on all the relevant keywords, there’s still nothing that can replace the skills of a great writer when it comes to creating engaging content that people will read. 

If you’re looking for great content for humans to give your business a boost, Direct Online Marketing has the tools to get the job done. Our experienced team of SEO and PPC professionals will help you reach your goals. Contact us today for a free consultation.  

As a bonus, here are some Unbounce Smart Copy auto-generated DOM taglines.

DOM. We cause things to happen. 

DOM. Break the rules. Be different. 

DOM. Dominate everywhere you go.  

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