How To Change Your Facebook Page Name

You’re feeling pretty good about your presence on Facebook. You’ve set up a page for your business, organization, or group. You’ve promoted it sufficiently and even have a following. Then you notice that you misspelled your name. Or didn’t capitalize it properly. Or it’s been a couple of months and you’re now presenting your company name differently for brand purposes, such as dropping the “LLC” or “Inc.”

Is there any way to change your Facebook page name? It wasn’t very long ago that Facebook restricted any attempt to change a Page’s name. Over time, though, they’ve relaxed their grip, and in 2020 it’s easier than ever.

Looking for Facebook Advertising or Meta Marketing Services? Learn more about what our Pittsburgh Social Media Marketing Agency can do for you and your business!

Changing Your Facebook Name In The Past

Just for a little historical perspective, at one time Facebook had different instructions for pages based on its number of followers. If you had over 200 likes, you had a different set of rules to follow for changing the name of your page than those with under 200.

Thankfully, all that has changed and everybody follows the same basic procedure now.

How To Change Your Facebook Page Name in 2024

According to experts at Direct Online Marketing if you want to change your Facebook page name, then first and foremost, you must be an admin of the page you’re changing. Not sure if you’re the administrator? Check out the Page Roles section of the settings section.

While you’re looking at your page, you’ll need to click About and then Edit next to your Page’s name. You’ll enter a new name and click Continue. If you’re satisfied with what your page will be called, you can click “Request Change.” Facebook will let you know how long it should take for them to review your request (typically less than 7 days).

Because you’re sending a request, actual Facebook employees will be making the decision on whether the new page number you are requesting is close enough to the page you have. As long as you represent your page accurately in the requested name, you’ll be fine.

Having said that, there are certain rules you’ll have to follow.

As with everything on Facebook, make sure you’re following the Community Standards.

Rules For Facebook Page Names In 2025

Additionally, your page’s name cannot include these:

• Terms or phrases that may be abusive or violate someone’s rights
• The word “official,” unless it actually is the official page (and if it is the official page, and Facebook gives you a verified badge, they don’t want you to say “official” anymore)
• Grammatically incorrect capitalization — follow the normal rules of grammar, not the unusual capitalization you might use in branding
• Descriptions or slogans — keep it simple, and don’t try to editorialize: you might have the best service in town, but you can’t say that in your Page title
• Any variation of the word Facebook — anybody visiting your page knows what website they’re on, and you’re not representing Facebook, the company

Your page’s name can’t only consist of generic words and proper nouns. You can have the word “coffee” in your Page name if you provide coffee, but you can’t just be “coffee” as your title. The same goes for place names, like the city you’re in. It’s tempting to be the Plumber of Pittsburgh, but there is more than one plumber in Pittsburgh.

Changing My Facebook Page Name Is Not Working!

You might run into problems if you fit a few criteria. If you’re not an administrator, you won’t be able to make the request. If your page recently changed its name, you have to wait a little while before you can request it again. Finally, your page might currently have limits placed on it, for activities that make Facebook uncomfortable (like a misleading name or misleading content).

How To Change Your Facebook URL In 2025

Keep in mind that your Facebook page name – the title that appears in bold at the top of your page and what people would type in to tag you – is separate from your page’s URL (which Facebook calls your “username”), or the that shows up in the URL string of the address bar. When you first set up your page, Facebook will create something by default. If you want to change this to an easy-to-remember address, click here for step-by-step instructions.

Contact our Pittsburgh marketing firm today for more information on SEO Services & PPC services.

The post How to Change Your Facebook Page Name (Updated March 2025) appeared first on Direct Online Marketing.

Considering that there are 27 million pieces of content shared every day and 89% of Millennials are active on at least one social media platform, it’s not surprising that social media marketing actually became a pretty big business during over the last decade. In fact, it’s estimated that marketers spent about $8.3 billion in 2015 just for social media marketing.

Certainly, that number is significantly higher today.

But if you’re new to the world of internet marketing, or if your small business doesn’t have thousands of dollars to spend just on social media campaigns, how can you make social media marketing work to your advantage during 2023? Here are just a few tips to get you started:

Amp up the visuals

Internet users are naturally attracted to visual content more so than written content, and this became very apparent when Pinterest released its visual search tool which lets users search for information about an item simply by using a picture of that item. Your business can take advantage of this (free) social media site by creating a profile page with different boards that display pictures of your items.

SEO isn’t just for Google anymore

Search engine optimization typically refers to optimizing your website for searches on Google, but it’s becoming more common for people to search for businesses or products right inside the social media site. Optimizing your business for Facebook searches, for example, might mean that you fill out a business page and begin sharing links to your blog posts in order to get more followers.

Quality definitely trumps quantity

Back in the good ol’ days, “spammy” content was only blocked out by Google. Now that any internet user can easily block or unfollow another social media user, it’s very important to make sure you aren’t flooding newsfeeds with low-quality content. Putting more effort into a click-worthy article, even if it means producing fewer articles, is going to be a huge trend for content marketing during 2016.

Start using real-time marketing

Do you remember that tweet from Oreo during the 2013 Super Bowl blackout, “You can still dunk in the dark”? Of course you do — it was a legendary use of real-time marketing and it was about two years ahead of everyone else. Small businesses can use real-time marketing in simple ways, like sending out a tweet or a Facebook post, that relates to an issue which their target audience is already interested in.

Don’t forget about B2B

Social media media isn’t just about connecting with young consumers on Instagram; paid advertising spots on LinkedIn, for example, could be a great way to reach a niche B2B market on social media.

If you’re planning on using social media marketing, or if you’ve already begun, what tips would you add to this list? Be sure to share your insider knowledge with us!

The post 2023: The Year for Social Media Marketing appeared first on Direct Online Marketing.

It’s easy to create a social media presence. The hard part is building a social media presence with an eye on strategic management. That begins with a deep dive into the pool of numbers. Every brand should be aware of their demographics in all advertising pursuits. Social Media is not different, it is essential to target the right audience.

Facebook, Twitter, Instagram, YouTube, TikTok, Reddit, and LinkedIn all share common ground. They are all social media platforms. What they are not is the same audience. It’s easy to jump into the “what’s hot” game. Just because one platform is suddenly the talk of the web doesn’t mean that every brand should rush in.

The Demographics of Social Media

Clearly, each social media platform appeals to a different demographic. The latest demographics from the independent Pew Research in a survey conducted from January 25 through February 8, 2021, dives into the gender, race, age, income level, education, and living areas of U.S. social media users. This information is essential to decide on the relevant platforms for companies, Brands and organizations to concentrate on in their social media strategy.

A quick glance at the numbers tells everyone that YouTube is the reigning king among all age groups except those over sixty-five, who still cling to Facebook. A Brand that focuses on a millennial market will do well to have a strategic YouTube social media marketing plan in place. While a Brand reaching out to the baby boomers should reconsider even having a YouTube strategy right now.

With all that needs to be deciphered in creating a strategic social media marketing plan, the best decision any Brand can make is to hire a social media strategy team. Professional social media managers know the demos inside out, which are different by country, continent, and even region.

Why Choose One Over The Other

Whether your company, Brand, or organization is just beginning to use the power of social media or is looking at how to be more effective, there are key questions to ask. To decide a social media strategic management plan these questions need answers:

Who – who does the Brand want to reach?

What – what information, discounts, premieres of new products, and customer service engagement can be offered?

Where – which platform does the key demographic of the Brand favor

When – when are they engaging with a particular platform, there is prime time, off-peak and no time uses of every platform by age unless targeting an international audience.

Why – Social media serve different purposes, it can:

• Solidify a Brand
• Reinforce A Brand
• Introduce A Brand
• Keep the Brand in focus
• Offer direct e-commerce sales
• Supply information to potential clients, or customers

A strategic social media management plan is not something that can be managed in your spare time. Assigning the marketing department personnel, customer service reps, or other team associates may seem like a cost savings idea, but without a strategic plan results, it is a waste of resources.

If You Build it, They May Not Come

The intricacies of a solid, worthwhile, effective social media presence have moved beyond the realm of “anyone can do it”. Just because it’s built doesn’t mean anyone will come. It takes a professional team who can apply demographic and engagement analysis to create engaging content on the right platform to reach out and make it a worthwhile place for social media users to visit.

Contact us today for a free social media consultation.

The post Social Media and Strategic Management appeared first on Direct Online Marketing.

Simply put, social commerce is the use of social media to drive sales.

It can be accomplished in a number of ways, including creating product pages on social networks, running ads with social media links, or even just including carousels to products on your posts. No matter how it’s done, the goal is always the same:

To get people to buy what you’re selling directly through your social media channels.

So does social commerce matter in the B2B world? The answer is a resounding yes! In fact, social commerce is becoming increasingly important for B2B companies as buyers become more reliant on social media to influence their purchasing decisions. Similar to writing in-depth blog content for your audience to bookmark or starting a digital marketing course for startups in your target industries, social commerce is another way to reach your customers on their time instead of in a place that is most convenient for you.

Here are a few examples of how social commerce can be used in B2B.

B2B Social Commerce Example 1: Create Product Pages

If you sell products that can be purchased online, creating product pages on social networks like Facebook and Instagram can help increase sales. By making it easy for potential customers to find your products and learn more about them, you can encourage more people to buy what you’re selling.

Creating product pages on sites like Facebook are just one way you can keep the train moving and carry your sales momentum online forward. Check out a few more of our best eCommerce tips for 2022.

B2B Use Case IRL: BulkBookstore

BulkBookstore.com is – you guessed it – an online retailer of bulk book orders to organizations like Duke University, Blue Cross Blue Shield, and Hyatt Hotels. They keep a focus on serving the business community by not accepting orders from resellers, retailers, or individuals (unless you’re a teacher).

Their Facebook Shop is the third link across the navigation of their Facebook page. Their Facebook Shop functions almost exactly the same as the product listings on their website, featuring a product title, pricing, and description. To purchase an item, all their 10,300+ followers need to do is click the “view on website” button to be taken right to the product page on their website.

This is a high engagement platform for them to seriously boost the visibility of each new product on their site.

B2B Social Commerce Example 2: Run Ads With “Sign Up” Or “Buy” Buttons

Ads are a great way to promote your products or services on social media, and including links to your website or online store can help increase sales.

B2B Use Case IRL: Grade.us

Grade.us is a SaaS platform for online review management that was started in 2013. Today, it’s part of the Traject platform of digital marketing tools.

This may seem like a pretty standard practice today, but normally on platforms like LinkedIn you will find companies pointing the links in their ads to “Learn More” landing pages for gated resources, or to sign up for an upcoming webinar.

This tactic goes against the grain of what we would normally recommend on LinkedIn, but we are always interested in testing out new approaches to increasing free trial starts and driving down cost per acquisition.

This approach appears to do both.

Running LinkedIn Ads already? Thinking this might be a great way to get a performance boost? Before you go to “sign up” or “buy” ads, check out these 3 ways to boost your LinkedIn campaign performance.

B2B Social Commerce Example 3: Facebook Product Carousels

If you’re not ready to create product pages on social networks just yet, you can still use posts on Facebook to drive sales by creating carousels with links to your products. This makes it easy for potential customers to purchase what you’re selling with a simple click away from their social media feed.

Before you press publish on your first carousel though, make sure you know the best time to post it to Facebook.

B2B Use Case IRL: Quill’s “Fun Friday Finds”

Quill has been providing reliable service to its customers since 1956. We assume they haven’t been online that entire time. Over the past two years, they have been voted America’s Best Customer Service provider in the Office Supply Category by Newsweek and Statista.

As you can see, there are a number of ways that social commerce can be used in B2B. And as social media becomes increasingly important in the purchasing decisions of buyers, it’s only going to become more important for companies to start using social commerce. This carousel links to 9 different pages on their website – 8 products, and one to their Free Shipping page.

Over the past month, their social media team has been publishing carousels like this weekly. Prior to that, they had been creating about 1 carousel per month over the course of three months.

We don’t have an inside source at Quill to verify this was successful, but based on their increased usage, we’re willing to bet it was successful for them.

Ready To Start Trying Social Commerce For Your B2B Brand?

What do you think? Is social commerce something you’re going to start using in your B2B marketing?

Hopefully these examples were enough to get the brainstorming underway for you and your team.

Are you considering social commerce as a strategy to improve (or start) your digital marketing efforts? Unsure about whether to handle the campaigns in house or by working with an agency? Determine which marketing solution is right for you by checking out our In-House vs. Agency Partner webinar before learning more about our social media advertising services.

The post What is Social Commerce? Does It Matter In B2B? appeared first on Direct Online Marketing.

FACEBOOK

How to Create a Facebook Business Page

Consider this: 2.5 billion people log on to Facebook each month. Over 140 billion businesses have a Facebook business page. If you haven’t joined the competition, now is the time to better reach your audience.

Facebook Page vs. Facebook Profile: What is the Difference?

Don’t make the mistake of confusing your customers when they come across your Facebook page intended to be a business page when in reality is set up as a personal page. There are many differences between the two, including the ability to obtain page likes and run paid ads.

How to Set Up Facebook Ads Manager

Facebook Ads Manager makes creating engaging content for your audience much easier and streamlines the process into one place. First, you need to have a business page. See how to set up Ads Manager for your business.

How to Create a Facebook Shop for Your Business

If your brand sells products, you should consider making a Facebook Shop part of your sales and marketing strategy. This allows consumers to buy your products directly through Facebook, which has the potential to increase sales and provide added convenience for your customers.

How to Use Facebook Business Manager

Facebook Business Manager is a one-stop-shop for your business to access all Facebook marketing activities for your page. You can also assign other employees to access to manage the page, such as responding to messages and viewing ad performance.

How Does Facebook Business Manager Work?

Think of Facebook Business Manager as a centralized place to find all of your ads, posts, messages, and comments. You can also create and preview Instagram ads here, too. Make sure to take advantage of this feature to make life easier.

TWITTER

How to Use Twitter Hashtags Effectively for Business

Hashtags are a great tool for categorizing your brand’s content on Twitter. By incorporating the right hashtags, more users can find you when searching for the same topic. Learn how to use this effectively.

How to Promote a Tweet

You might be creating paid social advertisements on other platforms, but do you have a paid strategy for Twitter? With no cap on budget limitations, Twitter is an interesting place to promote the content you want your audience to see.

How to Use Twitter Effectively for Business

Twitter can be a lead generating powerhouse. Often seen as just another social media platform, your brand might be missing the mark on reach your audience on Twitter. Learn new tips on how to best strategize for this platform.

How to Change Your Twitter Account to a Business Account

In an effort to keep your already established followers, if your Twitter account is not already set up as a business account, there’s a way to do so. Follow this guide to find out how and start taking advantage of Twitter for Business.

LINKEDIN

How to Use Hashtags on LinkedIn for Business Growth

You might not think of LinkedIn when you think of hashtags, but the platform officially introduced them in 2018. This is a great way to help others find your content through the search feature.

How to Use LinkedIn for Personal Branding

In many ways, you are your brand. And if you’re in a leadership position, it’s important to make a name for yourself in association with your business. LinkedIn is a tool for positioning yourself as a thought leader and utilizing your personal network to promote your brand.

How to Find Clients on LinkedIn

LinkedIn features many useful tools for finding leads. For instance, you can search companies and individuals by industry, geography, and more.

INSTAGRAM

How to Create a Poll on Instagram Stories

Instagram stories are a great way to really engage with your followers. There are many fun and interactive features to choose from, including polls. Here’s how to run a poll to ask your customers a question, like their thoughts on a new potential product.

How to Get More Followers on Instagram for Your Business

Obtaining new followers is no easy feat, but there are ways to increase your success. The more followers you have, the more likely you are to see more sales and increase brand awareness.

How to Choose Hashtags for Instagram

With so many hashtags floating around Instagram, it’s important for your brand to be strategic in choosing which ones to use. Picking relevant hashtags can help up your Instagram game immensely.

How to Create Branded Instagram Stickers for Stories

Instagram has many fun features that are engaging for users. One of those features is “stickers” that can be placed on Instagram stories. Brands can create their own unique stickers that anyone can use.

TIKTOK

TikTok for Business: Is It Right for Yours?

The demographics of people who watch TikTok may surprise you. It’s not just teens who are on the platform. Find out if taking advantage of TikTok is a surprisingly smart move for your business.

How to Use TikTok for Business

TikTok isn’t just a place for lip-syncing and dance challenges. It can actually serve as a very educational platform. Learn how to create relevant content on behalf of your brand that resonates with your audience.

How to Come Up With Content Ideas for TikTok

We get it, TikTok is pretty new to everyone and entirely different from other social media platforms. If you don’t know where to begin, we’ve got your back on coming up with content ideas.

How to Create a Business Account on TikTok

There’s a difference between a personal account and a business account on TikTok. Before your brand joins the platform, make sure to read this guide to setting up the right type of account.

SNAPCHAT

How to Use Snapchat for Business Growth

There are many useful features for businesses to take advantage of on Snapchat. From paid advertisements to custom filters, it’s a great place to engage with potential customers and increase brand awareness.

How to Develop a Snapchat Branding Strategy

There are a lot of moving parts when it comes to Snapchat. From partnering with influencers to learning all of the available features on the platform, learn how to best strategize for Snapchat.

PINTEREST

How to Make Pinterest Work for Your Business

Your brand doesn’t have to be crafty to be on Pinterest. There’s a place for more types of businesses than you may think. Learn how to effectively use Pinterest for your unique business and industry.

How to Use Pinterest to Sell Products

Pinterest is a great avenue for selling products to potential customers. Catch their eye with high-quality photography and link directly to your website. Learn how.

MAXIMIZE YOUR SUCCESS ON SOCIAL

How to Add Social Media Profiles to Google My Business

Combing the power of Google and your social media presence can make a huge difference in finding your brand online. Add your social media profiles to Google My Business for increased visibility. Learn how!

How to Create Social Media Images that Support Your Brand

The right messaging is important, but the visuals are just as vital for drawing in your audience and leaving a lasting impression. Make sure the images you’re using on social media are high quality and aligned with your marketing strategy.

How to Monitor Your Brand on Social Media

When you choose to have a presence on social media, you also add more responsibility to your plate. It’s important to designate someone to monitor each platform in order to respond to customers in a timely fashion and catch any errors posted to the page.

Our team of experts is here to lighten your workload when it comes to all things social. Reach out if you’re feeling overwhelmed or simply want a second opinion. We can come up with a strategy to help your brand get results, faster, or take care of the posting for you. We will also measure the results of your posts to ensure you’re putting out the right types of content to reach your target audience. Reach out!

Build Brand Awareness On Social Media

Utilizing social media is a great way to build brand awareness, and theses C-leveled e-books break down how and why you should do it. Take advantage of these free platforms to reach millions of customers and let us guide you through social media best practices.

Download The Ebook

The post Social Media Guide: How to Use Social Media to Grow Your Business appeared first on Direct Online Marketing.

But does Quora help with SEO?

The answer to this question is a hearty “yes, Quora helps with SEO.” But if you’ve been living under an internet rock, here are several reasons why Quora should matter to you as a digital marketer, regardless of whether or not it helps with SEO:

• Alexa rates it as the 81st most trafficked website on the internet
• Quora claims to have a global audience of over 300 million users
• SEMrush says it has averaged over 5.8 million top 10 keyword rankings in Google in the last year (screenshot below)

Is a site with tons of traffic, a large group of monthly active users, and great keyword rankings of interest to you and your SEO strategies?

We thought so.

At DOM, we’ve already made our case as to why you should take advantage of Quora’s advertising platform. We even have an in-depth guide to help you make the most of your ad dollars on Quora.

We have not covered how we leverage it for SEO—until now.

It’s time we share just how valuable Quora can be to your SEO efforts; this post will touch on multiple strategies you can use yourself.

How to Leverage Quora For SEO Keyword Ideas

At the original time of writing this, Quora has over 19.8 million pages of content indexed by Google.

And those 19.8 million were on the English language domain (www) only. Content on Quora is also available at any time in 16 other languages!

Are you struggling to find the inspiration to create content for your blog? What about expanding the amount of text on your service or product pages with an FAQ section? Are you trying to figure out what people are researching before buying in your industry?

As the #1 Q&A site on the internet, Quora is sure to have a question (or 19.79 million) to lead you to the answers you seek.

Keyword ideas are everywhere in Quora.

Get started by typing your main keyword phrase into the search box. You can do a sitewide search on the phrase you’re looking for:

Or navigate directly to a topic page about your search query curated by Quora admins.

Either way, you will find a ton of questions related to your target keyword phrase.

Want an easy way to determine the most popular questions on your topic? Pay close attention to the question’s follower count. The higher the number of followers a question on Quora has, the more interest and repeat traffic new answer contributions receive.

Does Quora Help SEO In Terms Of Link Building?

One of the most common ways SEO professionals leverage Quora is to include it as part of a comprehensive link building strategy. But does Quora help SEO campaigns build more effective links? Below are several of the ways we use it, along with some inspiration for your campaign.

(Think of a strategy we missed? Let us know, and we’ll add it to the list.)

Create A Blog Subdomain

Creating a blog subdomain attached to your Quora account (like the one found here: https://wordsthatshouldexistinenglish.quora.com/) isn’t a new strategy for building links.

In 2019, it also isn’t a very effective strategy when the links created are all going to be “nofollow.”

Alternatively, consider building a blog subdomain on Quora to expose your content to the thousands of users who want your expert answers to their questions.

Find Influencers From The Most Viewed Writers

Want to run an influencer campaign in a B2B niche? Or is the target promoter of your product a highly educated person?

Quora may be a better source of contacts to partner with than Twitter or Instagram.

Why?

A few reasons:

1. The content lives on the page it was added to permanently
2. Posts by content creators have significant potential to be seen by more users than just their own followers
3. Question pages create links search engines actually index

The process is pretty simple for finding top influencers of a given topic on Quora.

1. Navigate to a content topic page like this one: https://www.quora.com/topic/SEO-Tools
2. Click the link under the topic heading titled “Most Viewed Writers”

On that page, you will find a top 10 list of the contributors with the most answer views in the last 30 days. In addition to that, you will also see a list of the top 40 “Up and Coming” contributors.

For more on influencers and how you can find the right ones for your company, check out our complete beginner’s guide to influencer marketing.

Network With Podcasters

Looking to leverage the world of podcasting to promote your expertise or product? Podcast hosts will frequently tap into the power of Quora as a part of their outreach strategy for their own episodes.

The potential for massive referral traffic is available through Quora. These influencers have made a living out of knowing how to maximize attention arbitrage online.

For the best links for an SEO campaign, you will want to acquire links to your products or services in the show notes of any episode you sponsor or interview you provide.

That said, think of Quora as a great place to make first your first contact!

Get A Wide Variety Of Nofollow Links

Nearly every external link generated on the Quora domain by its users will have a nofollow attribute. Below is a list of the types of links you can create on Quora that include this attribute:

• Answer submissions (both in the content body and as footnotes)
• Answer Wiki’s (requires admin approval)
• Self-published blog posts
• Submitting a link to Spaces (requires admin approval)
• User profiles

But that doesn’t mean nofollow links are bad. In fact, SEO experts (and DOM) regularly recommend acquiring nofollow links as a way to diversify your link profile.

Also, you control the pages that you can link to in your Quora answers. This means that you can build links to pages that are tough to acquire through outreach. Think service pages, product pages or gated content resources—the types of content bloggers and other publishers look down upon.

How To Leverage Quora For Barnacle SEO

“Barnacle SEO” is not a new strategy, but it is the most effective way to leverage Quora for SEO. So, if you continue to wonder if Quora does help SEO, this strategy should be the answer you are seeking.

As the name implies, this approach leverages the authority of Quora by creating content specifically on their question pages that rank for your targeted keywords.

Because the links are nofollow, the value to help boost your search rankings is debatable. However, you can score a good bit of referral traffic from any of these question pages.

As we mentioned before, Google sends a ton of traffic to the site due to Quora’s visibility in the SERPs.

Using SEMrush’s Keyword Gap Analysis tool, here’s how to find the best pages to barnacle your answers to in Quora.

1. Open the Keyword Gap tool under the dropdown for Gap Analysis.
2. Input your domain and Quora.com into the domains list
3. Click ‘Go’ and get your keyword list

Once the list populates, there are a handful of ways we suggest filtering the results to make them as useful as possible.

You can do one or all of the following to narrow down the keywords that will matter the most for your barnacle strategy.

1. Limit the list to only include keywords with Quora.com organic positions less than 11
2. Limit the list to only include keywords with your domain in organic positions less than 11
3. Sort the list by the most expensive CPC estimates to find the most in-demand keywords for advertisers
4. Sort the list by monthly volume in ascending order to find the most searched phrases
5. Sort the list by keyword difficulty in ascending order to find the most competitive phrases

Once you find the list of keywords that are most effective for you, provide your opinionated answer to the question on the page. As a bonus, make sure you link to a relevant page on your site that supplements or adds value to your answer.

So How Do We Do All Of This Stuff “Right”?

So does quora help SEO campaigns become more successful? With time and patience, isn’t anything possible?

Like everything in our industry, there is a lot of trial and error that goes into a great Quora SEO strategy.

We’ve seen campaigns with only a handful of answered questions lead to conversions and a weekly stream of referral traffic.

On the flip side, we’ve also answered dozens of questions in campaigns and seen little to no impact made against our goals.

To do Quora “right” as part of your SEO campaign, there are a few must do’s you need to add to your strategy:

• Evaluate its vast database of questions to determine high-interest keyword ideas
• Use its referral traffic potential as a way to syndicate content, find influencers, and build links
• “Barnacle” to Quora’s content with top rankings in Google by answering them and linking to your site

Whether you decide to take advantage of it or not, millions of users are visiting Quora every day to ask their questions. Millions more are there to provide or read insightful answers.

We’ve shown you how. Now get over to Quora and leverage this opportunity to reach millions of people looking for your product or service before it’s too late.

The post The Unbelievable Truth Behind Using Quora For SEO (And How to Do it Right) [Updated 2020] appeared first on Direct Online Marketing.

Instagram stickers have become an integral part of every story. They enhance the value of a story by adding attention-grabbing elements that potentially stops a user from skipping a story to the next one. 

What are the benefits of having branded stickers?

1) It can be a perfect tool for marketing

If your business creates its own set of stickers, it means that the marketing team can construct branded content on the go. They could directly accentuate a story with branded stickers in the app anytime.

2) Your audience can use it

The availability of branded stickers allows the audience to be ambassadors of the brand with minimal efforts from their end.

3) Allows tracking results

Giphy helps brands to keep track of impressions derived from each branded sticker. This helps in determining what content seems more attractive to the audience. In addition to this, it also tells the frequency of the views on the stickers.

4) It is free

While it is true that brands are required to pass a rigorous process off approval, but once passed, the Giphy accounts are free.

Are you wondering how to get your branded stickers on Instagram? Well, here is how:

Create a Giphy account

Through a corporate email ID, sign up for an account. Make sure to not to fill in the profile as yourself, but as a brand or business. Include the business’s website, social media handles, and an avatar. All of this is crucial to get a verified account.

Create at least five stickers

Now, this is the part you will enjoy as creating stickers is really fun! Giphy has put detailed guidelines to ensure that the stickers you create can get through the approval process successfully. 

Simply put, your stickers should contain transparent backgrounds coupled with animations and should neither exactly be rectangular nor circular. Moreover, you must create and upload at least five stickers to bag a verified account.

When you move on to uploading your stickers, make sure to include tags to each gif. This way, your audience will be able to find you easily on Instagram

Apply for a verified account

Once you have signed up and created your stickers, it is time to apply for a verified account. 

Wait

The Giphy team can take around 3 to 10 business days to review your application and approve it. So, be patient and wait!

Each sticker goes through the approval process. In case you happen to delete a sticker, it will restart the approval process. So, be mindful!

You are done!

Once approved, you can feel free to use and promote stickers through your social media account. We recommend that you keep adding more and more stickers to your account and track views utilizing the dashboard.

We can’t wait to see your branded stickers up on the app!

The post How to Create Branded Instagram Stickers for Stories appeared first on Direct Online Marketing.

Monitoring your brand on social media not only keeps it on the top of its message games before they get viral but also assists you in maintaining a positive and healthy brand image among consumers. 

Speaking of this, this is where social media monitoring tools come handy. They let you keep an eye on each message, trends, and insights, hashtag, account, and focus keywords relevant to your brand. They save up a lot of your time that you can allocate to other important aspects of your business.

In other words, monitoring your brand on social media is all about deducing important social media metrics such as brand awareness. Not only this, but you can also use the information to measure Return on Investment (ROI).

While it is possible to carry basic social monitoring manually—looking at each social network individually for brand mentions, keywords, hashtags, etc, it would end up taking your full day. And, let’s just not talk about the hassle one could face when it comes to collecting and filing the gathered info 

Fortunately, thanks to technological advancements, there are several social media monitoring tools available now to help you keep a check on your brand on social media. Below are some of our favorites:

Google Alerts

Google Alerts allows you to monitor the entire web for mentions of your company, competitors, or any other related topics. All it takes is signing into your Google account, visit the Google Alerts page, and type a keyword into the search bar.

Once done, you shall always get an email notification each time Google finds results close to the alert typed. Moreover, you can set customized alerts to suit your requirements, such as specific regions or languages.

TalkWalker

This tool has 50+ filters that help in monitoring conversations across 160 million data sources. Through this tool, it has become incredibly easy and smooths to analyze user engagement, brand reach, and comments.

Mentionlytics

This tool helps in looking for mentions of your brands by scanning the web and social sources, even if the post doesn’t tag you. Moreover, the tool also gives you an insight into emotion and sentimental information that comes with every mention. This way, you can easily detect an issue and address it timely. 

ReviewInc

ReviewInc lets you manage both positive and negative reviews faster to share on your social media pages. This way, your brand image is always maintained and intact.

Moreover, it allows you to view more than 250 most popular review sites from more than 70 countries. Isn’t it great?

Crowd Analyzer

If you or your target audience is in the Middle East, Crowd Analyzer can be one smart choice to monitor your brand. It is the first-ever Arabic-focused social media monitoring tool that is of immense help when it comes to analyzing Arabic content in terms of relevancy and jargon. It monitors not only social media networks but also blogs, forums, as well as news sites.

Have your pick and see as your brand transforms!

The post How to Monitor Your Brand on Social Media appeared first on Direct Online Marketing.

If there is anything you need to keep in mind, it is that you can’t make an additional account with similar information linked to your previous or existing account.

To put it precisely, no two accounts can share the same phone number or email IDs.

Apart from this, it is actually quite easy to create a TikTok account.

This article will teach you how you can create an account on TikTok using several ways.

How to create an account using a Phone number

Start off by opening the TikTok app on your Android or iPhone. Next up, tap on “Me” located at the bottom-right of the screen and enter your username at the top. Click on “Add account.” The first option listed will be “use phone or email.” Choose phone. It will ask your birth-date and then for your phone number. Tap “Send code.” This will prompt it to send you a 4-digit code through text. Enter it, and voila, your account is all set to run!

How to create an account using a social media account handle

Open the TikTok app on your phone and tap “Me.”

Enter your username at the top and then click on the “Add account.”

Choose your preferred social media platform. Note that you can create an account using your Facebook, Google, Instagram, or Twitter account.

Once you have chosen your preferred social media account, enter the login details. Choose a username for your account and click “Sign up” to get started with your new account.

How to create an account using the email address

Open TikTok on your phone and click on “Me” located in the bottom right. Tap username at the top and click Add account.

Choose email when it displays the option “Use phone or email” and enter your date of birth. On the top, tap “Email” and put in your email address. Tap “Next” when you are done.

Enter a password when it asks for your TikTok account and tap “Next.” Choose and enter a username for your account and click on “Sign up” to get started with your new account.

Wrapping up

The number of active users on TikTok continues to grow with each passing day, and this makes it a great marketing platform. So, it is high time that you use this guide and get your business accounts started on TikTok as soon as possible.

For more information, you can always reach out to our team.

The post How to Create a Business Account on TikTok appeared first on Direct Online Marketing.

Since then, digital marketers near and far have treated his comments as the gospel of the impact of social media on SEO. Whether in digital marketing trade publications or forums, Cutts’ sentiment/clarification has served as the go-to source for clarity.

But did he tell the truth? Or did we fail to interpret him correctly?

First, watch and listen to what Cutt’s says in the now-infamous video, “Are pages from social media sites ranked differently?”.

He seems honest enough, right?

Yet discord remains because other evidence counters Cutts’ denial that social media activity has an impact on SEO. In 2018, a Hootsuite experiment determined that successful social media campaigns encourage higher search result rankings. The experiment displayed a solid trendline favoring increased SEO rankings on social media posts with higher social engagement. Even now, in 2020, the number of social media platforms is higher than ever.

The confusion over the SEO and social media relationship stymies SEO optimizers. The fact is, social media labor is hardly a trivial endeavor. It’s work (and lots of it). It’s another wing of your digital marketing business that requires energy, focus, and possibly financing.

Who wants to spend more money and more brainpower on a mere promise of improved search exposure?

Well, maybe we are looking at this wrong.

Let’s break that down.

The Impact of Social Media on SEO

It’s important to understand from the outset that although Google’s communications over its ranking factors feel more affable these days, they still remain dutifully protective over the machine’s nucleus.

Hence, no matter how friendly Google’s outreach seems, it remains an Exacto knife slicing precisely at definitive, purposeful lines that conceal information that might lead to search marketing fraud.

In other words, listen to Google execs and consider the provided nuggets, but keep the salt on hand.

Let’s consider the exact exchange between Cutts and a digital marketer named Ryan from Michigan.

“Are Facebook and Twitter signals part of the ranking algorithm? How much do they matter?”

First, Cutts notes that Facebook and Twitter both are crawlable web properties in equal capacity with the rest of the web. This implies that a link on Facebook could be a prompt to index a page. Clearly, using Google Console and appropriate site map application, a marketer can prompt a crawl by Google’s bots.

What Cutts means is that Facebook is no different than any other website. If you are linked on a website that gets crawled by Google bot, chances are, your link will experience a crawl.

So that’s definitely not saying that Facebook or social media fuel any added SEO benefits.

Maybe there’s more to the story

So what then did Cutts say in his answer that’s now become controversial marketing lore?

“But as far as doing any special work to say that you have this many followers on Twitter or this many likes on Facebook, to the best of my knowledge, we don’t currently have any signals like that in our web search ranking algorithm.

Let me talk a little bit about why not.

We have to crawl the web in order to find pages on those two web properties. And um, we’ve had at least one experience where we were blocked from crawling for about a month and a half. And so the idea of doing a lot of special engineering work to try to extract some data from web pages when we might get blocked from being able to crawl those web pages in the future is something where the engineers would be a little bit leary about doing that.

It’s also tricky because Google crawls the web and as we crawl the web, we are sampling the web at finite periods of time…we’re crawling and fetching a particular web page. And so if we’re fetching a particular web page we know what it said at one point in time but something on that page could change. Someone could change the relationship status or someone could block a follower. So, it would be a little unfortunate if we tried to extract some data from the pages that we crawled and we, later on, found out, that for example, a wife had blocked an abusive husband or something like that and just because we happened to crawl it at the exact moment when those two profiles were linked, we started to return pages we’d crawled.

So, because we are sampling an imperfect web, we have to worry a lot about identity when identity is already hard.”

Breaking Down Cutts’ Social Media and SEO Relationship

At first read (or listen), it sure feels as though Cutts drives home an ironclad SEO principle that Google does not algorithmically consider social signals in rankings.

It feels this way because it’s exactly what he said.

But when we consider anecdotal evidence and the Hootsuite research cited early, things seem murky.

They aren’t murky at all.

What Cutts stated and what evidence reveals aren’t mutually exclusive.

Cutts explicitly states that Google’s algorithm doesn’t leverage social signals for ranking purposes. Social signals are LIKEs, follows, comments, etc. He reasons that doing so exposes users to privacy risks and opens Google’s search ranking algorithm to unreliable data. Cutts mentions that a social network blocked Google’s bots (or so he implies).

He’s not wrong

In 2019, Apple blocked Google from running it’s internal iOS. This caused disruptions for Google, which Apple accused of being in violation of TOS. The debate of who’s right between two tech giants aside, the block is case and point for Cutts’ perceived concerns.

From all this, we can surmise that Cutts may well be telling the truth on the point that Google algorithms don’t consider social engagements, which are typically proprietary of the social network.

But does that also mean that social media doesn’t help SEO?

According to the fallout headlines that followed Cutts’ 2014 video, you’d certainly think so.

Here’s an article from the highly-followed SEO Roundtable published in 2016, two years following Cutts’ social media/SEO clarifications.

The headline accurately reflects Cutts’ statements over the matter, but it doesn’t tell the entire story.

No, Google algorithm doesn’t consider social media engagement when it ranks a website page.

That’s fair.

But the question is, does social media success influence search rankings?

Let’s explore.

Social Media and SEO: We’re Missing The Forest For The Trees

Here’s the argument in live-action:

“Well, when a link I post on Facebook gets tons of shares, that article always seems to rank higher on Google.”

“That can’t be true, Matt Cutts says social media doesn’t influence SEO.”

“OK, I guess I’m just lucky a lot.”

Now’s not the time to buy a lottery ticket, unless you were already planning to do so. You probably aren’t ‘lucky’ if you’re highly shared or liked content performs better in Google search, it’s most likely just part of the web’s funnel of broad success.

Let’s use email newsletters as an example. Newsletter marketing is one of the most powerful ways to reach consumers.

Newsletter marketing compliments SEO because it promotes the sharing of content, which in turn, is the very core of backlink building.

Social Media Helps Promote SEO Backlinks

In SEO, you need high-quality, reader-worthy content. And you need high-authority backlinks. It’s a quandary, to say the least. You can pay top dollar for content, but good luck on the backlinks.

The idea is that powerful content synergistically promotes backlinks. If your article is the source or authority on a subject or offering thought leadership, other site owners may link to it. This is a natural SEO trigger for ranking, no one argues that. When quality content is backlinked from quality websites, you’ll likely rank higher in Google.

Let’s approach this in a common-sense way.

If you post your article, “Build a Garden That Provides Year-Round Food.” That article garners 5,500 shares in the first two days on Facebook.

That’s a viral article.

Two things happen in this scenario

1. The article is exposed to web users at a high pace.
2. The article is likely considered an authority, or high-quality, or worth sharing. When you combine both points 1 and 2, we realize that a great article is being seen by a massive audience. If it’s great, those who are exposed to it are more likely to share it. If it’s good and seen by lots of people, it’s likely to be shared even more.

It’s a perfect sharing storm. The increase in eyeballs accumulates more shares. That’s a data-driven synergy playing out. More shares = more exposure = more backlinks.

How do we define a ‘share?’

If an article is shared 5,000 times, wouldn’t it be safe to assume that it was also shared on blogs?

An SEO strategy doesn’t have to include social media, but the two platforms work rather harmoniously together, including in the reverse.

Let’s say your article ranks in the top spot of a meaningful keyword. You get 2,000 hits per day from that one ranking alone. If you have social media sharing, that can give people the opportunity to consistently share your page across their personal networks. This adds to the traffic bucket, but it also helps fuel more backlinks.

So Yes, Social Media Influences SEO Rankings

When we avoid sweeping interpretations of Matt Cutts’ 2014 statements regarding social media influences on SEO, we understand that aspects of the social media/SEO relationship certainly help encourage improved rankings. The Internet’s original interpretation of Cutts’ synopsis soured SEO marketers’ perspective on the social media space. But evidence and common sense certainly provide solid reasoning to include social media in a comprehensive SEO strategy.

To get more information on this topic, contact us today for a free consultation or learn more about our status as a Google Premier Partner before you reach out.

The post What is the Social Media Impact on SEO? Decoding Matt Cutts’ 2014 Response (Updated August 2020) appeared first on Direct Online Marketing.