FACEBOOK

How to Create a Facebook Business Page

Consider this: 2.5 billion people log on to Facebook each month. Over 140 billion businesses have a Facebook business page. If you haven’t joined the competition, now is the time to better reach your audience.

Facebook Page vs. Facebook Profile: What is the Difference?

Don’t make the mistake of confusing your customers when they come across your Facebook page intended to be a business page when in reality is set up as a personal page. There are many differences between the two, including the ability to obtain page likes and run paid ads.

How to Set Up Facebook Ads Manager

Facebook Ads Manager makes creating engaging content for your audience much easier and streamlines the process into one place. First, you need to have a business page. See how to set up Ads Manager for your business.

How to Create a Facebook Shop for Your Business

If your brand sells products, you should consider making a Facebook Shop part of your sales and marketing strategy. This allows consumers to buy your products directly through Facebook, which has the potential to increase sales and provide added convenience for your customers.

How to Use Facebook Business Manager

Facebook Business Manager is a one-stop-shop for your business to access all Facebook marketing activities for your page. You can also assign other employees to access to manage the page, such as responding to messages and viewing ad performance.

How Does Facebook Business Manager Work?

Think of Facebook Business Manager as a centralized place to find all of your ads, posts, messages, and comments. You can also create and preview Instagram ads here, too. Make sure to take advantage of this feature to make life easier.

TWITTER

How to Use Twitter Hashtags Effectively for Business

Hashtags are a great tool for categorizing your brand’s content on Twitter. By incorporating the right hashtags, more users can find you when searching for the same topic. Learn how to use this effectively.

How to Promote a Tweet

You might be creating paid social advertisements on other platforms, but do you have a paid strategy for Twitter? With no cap on budget limitations, Twitter is an interesting place to promote the content you want your audience to see.

How to Use Twitter Effectively for Business

Twitter can be a lead generating powerhouse. Often seen as just another social media platform, your brand might be missing the mark on reach your audience on Twitter. Learn new tips on how to best strategize for this platform.

How to Change Your Twitter Account to a Business Account

In an effort to keep your already established followers, if your Twitter account is not already set up as a business account, there’s a way to do so. Follow this guide to find out how and start taking advantage of Twitter for Business.

LINKEDIN

How to Use Hashtags on LinkedIn for Business Growth

You might not think of LinkedIn when you think of hashtags, but the platform officially introduced them in 2018. This is a great way to help others find your content through the search feature.

How to Use LinkedIn for Personal Branding

In many ways, you are your brand. And if you’re in a leadership position, it’s important to make a name for yourself in association with your business. LinkedIn is a tool for positioning yourself as a thought leader and utilizing your personal network to promote your brand.

How to Find Clients on LinkedIn

LinkedIn features many useful tools for finding leads. For instance, you can search companies and individuals by industry, geography, and more.

INSTAGRAM

How to Create a Poll on Instagram Stories

Instagram stories are a great way to really engage with your followers. There are many fun and interactive features to choose from, including polls. Here’s how to run a poll to ask your customers a question, like their thoughts on a new potential product.

How to Get More Followers on Instagram for Your Business

Obtaining new followers is no easy feat, but there are ways to increase your success. The more followers you have, the more likely you are to see more sales and increase brand awareness.

How to Choose Hashtags for Instagram

With so many hashtags floating around Instagram, it’s important for your brand to be strategic in choosing which ones to use. Picking relevant hashtags can help up your Instagram game immensely.

How to Create Branded Instagram Stickers for Stories

Instagram has many fun features that are engaging for users. One of those features is “stickers” that can be placed on Instagram stories. Brands can create their own unique stickers that anyone can use.

TIKTOK

TikTok for Business: Is It Right for Yours?

The demographics of people who watch TikTok may surprise you. It’s not just teens who are on the platform. Find out if taking advantage of TikTok is a surprisingly smart move for your business.

How to Use TikTok for Business

TikTok isn’t just a place for lip-syncing and dance challenges. It can actually serve as a very educational platform. Learn how to create relevant content on behalf of your brand that resonates with your audience.

How to Come Up With Content Ideas for TikTok

We get it, TikTok is pretty new to everyone and entirely different from other social media platforms. If you don’t know where to begin, we’ve got your back on coming up with content ideas.

How to Create a Business Account on TikTok

There’s a difference between a personal account and a business account on TikTok. Before your brand joins the platform, make sure to read this guide to setting up the right type of account.

SNAPCHAT

How to Use Snapchat for Business Growth

There are many useful features for businesses to take advantage of on Snapchat. From paid advertisements to custom filters, it’s a great place to engage with potential customers and increase brand awareness.

How to Develop a Snapchat Branding Strategy

There are a lot of moving parts when it comes to Snapchat. From partnering with influencers to learning all of the available features on the platform, learn how to best strategize for Snapchat.

PINTEREST

How to Make Pinterest Work for Your Business

Your brand doesn’t have to be crafty to be on Pinterest. There’s a place for more types of businesses than you may think. Learn how to effectively use Pinterest for your unique business and industry.

How to Use Pinterest to Sell Products

Pinterest is a great avenue for selling products to potential customers. Catch their eye with high-quality photography and link directly to your website. Learn how.

MAXIMIZE YOUR SUCCESS ON SOCIAL

How to Add Social Media Profiles to Google My Business

Combing the power of Google and your social media presence can make a huge difference in finding your brand online. Add your social media profiles to Google My Business for increased visibility. Learn how!

How to Create Social Media Images that Support Your Brand

The right messaging is important, but the visuals are just as vital for drawing in your audience and leaving a lasting impression. Make sure the images you’re using on social media are high quality and aligned with your marketing strategy.

How to Monitor Your Brand on Social Media

When you choose to have a presence on social media, you also add more responsibility to your plate. It’s important to designate someone to monitor each platform in order to respond to customers in a timely fashion and catch any errors posted to the page.

Our team of experts is here to lighten your workload when it comes to all things social. Reach out if you’re feeling overwhelmed or simply want a second opinion. We can come up with a strategy to help your brand get results, faster, or take care of the posting for you. We will also measure the results of your posts to ensure you’re putting out the right types of content to reach your target audience. Reach out!

Build Brand Awareness On Social Media

Utilizing social media is a great way to build brand awareness, and theses C-leveled e-books break down how and why you should do it. Take advantage of these free platforms to reach millions of customers and let us guide you through social media best practices.

Download The Ebook

The post Social Media Guide: How to Use Social Media to Grow Your Business appeared first on Direct Online Marketing.

You are at risk of losing any of your historical performance data in 2023 if you don’t set up and properly configure Google Analytics 4. Learn how the two platforms compare to each other in this blog post – Google Analytics 4 vs Universal Analytics.

If you have been using Google Analytics or any web analytics tool for any length of time, you’ve probably come to experience that your data isn’t always 100% reliable.

There are countless variables which can impact the quality of your data, and sometimes, it can be challenging to gauge what is skewing your data or why it isn’t there at all.

The reason why you want to diagnose and resolve any issues with your Google Analytics data is because there is no telling if it’s a temporary concern or if it’s causing a blind spot. Traffic data is vital to judging performance on any website, so it’s best to try and figure out what’s happening.

From time to time, our team makes some unusual discoveries. Recently, we uncovered an issue with LinkedIn referral traffic that is probably more widespread across the web than most folks realize.

If you have a suspicion that you’re missing referral traffic data from LinkedIn, there’s a good chance that you might be right.

What’s Happening – Huge Spikes in Direct Traffic

Imagine this — let’s say that you just launched a new website promoting your brand new B2B focused business blog. After only a few months, you’ve built a small but devoted audience and grown your social following.

Because your blog’s content is geared towards B2B businesses, your readers tend to spend a lot of time connecting with other professionals and consuming content on LinkedIn. After experimenting with LinkedIn’s publishing platform, you began to notice a highly positive response to your LinkedIn posts.

Despite a shift to content creation directly in LinkedIn and receiving lots of views, you begin to observe that LinkedIn isn’t getting you very much traffic.

After a while, traffic starts to pick up at a pretty consistent pace across all channels, except one in particular — direct traffic. You may get a nice ego boost at first, but the truth is that such a huge difference in traffic totals doesn’t quite add up.

As we found out for ourselves, this is happening to a ton of different websites, and we wanted to get to the bottom of it.

What We Were Noticing

The issue that we were running into was pretty consistent. Companies who are very active on social media were experiencing considerable increases in direct traffic according to Google Analytics.

At first, we thought it was just the latest round of referral spam — meaning it was just spammy bot traffic.

We then noticed a few other typical pieces of data:

• A bulk of the direct traffic was either to blog posts or home pages
• When we added “network domain” as a secondary dimension we were seeing unknow.unknown (first sign that this could be bot traffic)
• When we added service provider as a secondary dimension we were seeing Microsoft as the highest provider (the second sign that it may be bot traffic)

As our team sat down and began to dig in to the matter, we had realized that Google Analytics wasn’t reporting as much traffic from LinkedIn as we thought it would. Coupled with the fact that Microsoft owns LinkedIn, we started to wonder if there was some connection.

We analyzed every possible angle until eventually, we had an idea for a test. In real-time, we opened a LinkedIn post with links to a website we manage and Google Analytics side-by-side.

And at that moment, we had our proof. Nearly every link click was reported as a direct visit.

Why was this happening?

As it turns out, we also noticed that every link click being reported as a direct visit was pointing to an unsecured (non-HTTPS) URL. After that, it all started to make sense as we soon realized that this had something to do with encrypted URLs.

HTTPS Refresher

For those of you who don’t know or need a refresher on the subject, HTTPS is a particular web encryption which protects the privacy of websites and visitors so malicious third-parties can’t have access to potentially sensitive data. HTTPS is becoming widely adopted across the web and has been available to websites for many years, but this wasn’t always the case.

Many years ago, global Internet speeds were not what they are today, meaning that websites with an HTTPS encryption had extremely long load times. Along with the extra cost of obtaining an SSL certificate, the HTTP — minus the “secure” bit — was the standard for a very long time.

As user data privacy becomes a growing concern and Google has said it favors HTTPS over HTTP in search, and for Google Chrome users, more and more websites are making a move to HTTPS.

This is where LinkedIn comes in and how traffic data is getting misreported

Sharing Links on LinkedIn

As users share links on social media, it’s important to understand how HTTPS plays a role.

If someone posts a link from an HTTPS secure website like LinkedIn to a non-HTTPS site, all data from the session is removed to prevent a hacker from reading the data intended to be protected.

However, if a link from secure site links out to another HTTPS site, then the encryption is never broken. Since the encryption is never broken, the referral data of where the session came from is kept intact.

Most social media networks configure their server redirects in a way that always keeps referral data intact regardless of SSL encryption. But for some reason, this is not the case with LinkedIn. Throughout their platform, we noticed that links within profile bios, profile summaries (which open in a lightbox), or LinkedIn articles were showing up as direct visits if the link was non-HTTPS. Interestingly enough, we also noticed that URL shorteners such as Bit.ly don’t keep referral data intact either, isolated to just LinkedIn.

In most cases, websites will have a domain-wide redirect which guides users from non-secure versions of URLs to the HTTPS versions. The issue may persist for websites without an SSL encryption— but we have a few solutions.

How to Fix LinkedIn Referral Traffic Data

No one likes an incomplete picture, and there’s no reason why you should settle for insufficient data. Here a couple ways you can go about correcting this issue with LinkedIn referral traffic to give your data a bit more reliability.

For HTTPS Site Owners

For websites with an HTTPS configuration, your solution is simple — remember always to share the right versions of your links.

Going beyond LinkedIn, it’s a general SEO best practice to be consistent when posting your links anywhere on the web. If your URLs have an HTTPS configuration, make sure all external backlinks have the ‘s’ part of it. So if you’re sharing on LinkedIn, never forget to share links with HTTPS in the full URL.

This —>  https://example.com

Not —> http://example.com

For Non-Secure Site Owners

For websites without an SSL encryption, there are two options, but we highly recommend you take the first:

1)      Make the jump to HTTPS: It may be costly and feel time-consuming, but it will be worth it. Not only will you do your part to ensure visitors to your site don’t have their privacy compromised by fraudsters, but you are also sending an important signal to search engines for SEO purposes. HTTPS is becoming the standard and prolonging the inevitable will never help you in the long-run.

2)      Add UTM parameters: This is a bit more complicated than simply making the switch to HTTPS, but this is an option as well. UTM parameters will help your Google Analytics track visits from LinkedIn more accurately when sharing tagged links with ‘source=linkedin.’ Just remember to be consistent with title casing in your UTM tagging. Otherwise, this will change how the data is reported.

Conclusion

No matter how you use social media, you always want to have the most accurate, reliable set of data possible. To ensure its accuracy, it’s critical that you always ask questions and be proactive in finding explanations for unusual changes in Google Analytics or any other analytics tools.

In the case of LinkedIn referral traffic becoming distorted, the best thing you can do for both your website’s SEO and traffic data is to consider making a move to HTTPS. But before you take the dive, keep in mind that going secure isn’t a simple process and requires a bit of strategy before implementation.

If you’re interested in learning how you can drive better results with search engine marketing, schedule a digital marketing consultation. Or, to get more information on this topic, contact us today for a free consultation or learn more about our status as Google Partners before you reach out.

The post Why LinkedIn Is Messing Up Your Analytics Traffic Data (and How to Fix It) [Updated 2020] appeared first on Direct Online Marketing.

Are you a business struggling to find clients on LinkedIn? If the answer is “yes,” you have come to the right place, as we will tell you how LinkedIn can serve as a goldmine for you to acquire more clients.  

LinkedIn allows you to connect and build professional relationships with referral partners and prospective clients. You even get unlimited access to the highest level decision-makers of the companies.  

6 Ways to Find Clients on LinkedIn 

Here are six steps you can follow for more clients’ acquisition via LinkedIn.  

1. Creating Your Professional Presence 

To be successful on LinkedIn, you must have a compelling profile to help you attract more clients. You must work on creating a client-focused professional profile before you start your LinkedIn activities. Consider the fact that your professional profile will create the first impression of your business.  

2. Identifying Your Target Audience 

If you wish to use LinkedIn to increase your lead generation, you need to be clear about who your target audience is. This will help you search the clients most effectively.  

You can begin by analyzing your ideal potential clients’ standard titles, such as a Chief Marketing Officer (CMO), VP Sales, Accountant, Chief Finance Officer (CFO), etc.  

Once you have defined your target clients’ parameters, you can start looking for them via LinkedIn’s Advanced Search.  

3. Sending Connection Requests

Whenever you find a prospective client, please do not be shy to contact them and send a connection request with a personalized message.  

Do not make the mistake of sending a default invitation request because they may decline your request and mark you as “I do not know this person.” Receiving too many of these responses can get your LinkedIn account restricted.  

So do your research on the client and write a personalized invitation message with your connection request.  

4. Following Up 

Do not stop after sending a thank you message and continue your communication to provide value to your new connection. At times, it can be beneficial to reach your clients with something related to their business needs or goals.  

5. Connecting and Engaging on Several Social Networks 

If you have found a prospective client on LinkedIn, it is an excellent idea to connect with them on other casual social networking platforms. It will give you additional ways to engage with your potential clients and create stable relationships across various platforms.  

6. Triggering Events to Engage 

Sometimes your potential clients may not respond to your requests or attempts to connect, but you should not give up. They may not be ready now, but it does not mean they will not be willing to communicate in the next six months or a year.  

The goal is to remain on top of their minds. You can easily do so by triggering events related to your niche; if they show interest, this will pave a comfortable path for you to engage with them in the future.  

Be Consistent 

People love to buy from a business they already know or have a professional relationship with, and LinkedIn is no different. Therefore, it will take time and effort to get there.  

Just keep following the above-mentioned six-step process to find clients on LinkedIn and stay consistent in your communication. If you have questions, reach out to our team!

The post How to Find Clients on LinkedIn appeared first on Direct Online Marketing.

The answer is – whether you are a business owner or a marketer, you represent the business. And for that reason alone, building a powerful personal branding is vital, and you must be strategic about how you project your image in the market.

You may spend a lot of time focusing on your products and services, but if you do not invest in promoting your personal brand, it is time that you do it now. Always remember, your projected image is the direct reflection on the integrity of your brand.

9 Ways to Use LinkedIn for Personal Branding

Here are nine ways you can use LinkedIn.

1. Optimize your Personal Profile

LinkedIn is a search engine as well as a social networking platform for business networking professionals. Therefore, the words you choose on your profile matter immensely. Use keywords you want to be found for when a potential employer or client searches LinkedIn.

2. Approach Your LinkedIn Like a Resume

Your LinkedIn profile is not something you can create and forget. Keep it updated, especially if you make a career move, speak at conferences, take new courses, or publish new articles. It is your living resume.

3. Use Description to Sell

You can use the description to sell yourself. Be specific, include facts and figures, highlight your accomplishments.

4. Reconsider Your Profile Photo

The first impression is the last. Do not use extreme close-ups or casual photos or a group photo from a party. Use a formal picture with a friendly smiley face and make sure that the picture is crystal clear. You can accomplish this without any professional help; all you need is a little planning.

5. Customize Your LinkedIn Profile’s URL

Take your time to customize your personal LinkedIn URL. Ideally, you may be able to change it to your name. However, if someone has already taken your name, you can add your middle name or use your profession or brand name along with your own.

6. Write Articles for LinkedIn

If you are good at writing, you must consider publishing your articles on LinkedIn. The advantage is when you click the publish button, all your connections will get a notification, and your article will show up on their feed.

What better way to get exposure by using this feature on LinkedIn for personal branding and promotion?

7. Be Strategic while Choosing Your Skills

You can add 50 skills to your LinkedIn Profile. Be as precise as you can and choose the most relevant skills for all 50 slots.

8. Keep it Public

Always keep your profile settings to the public, no matter the purpose you are using LinkedIn. Why alienate your colleagues, future employers, business partners, and customers from seeing your work portfolio?

9. Participate in Groups

Do not undermine the power and effectiveness of participation in a LinkedIn group. These groups are a fantastic way to network with other professionals with similar interests. Down the line, these connections can lead to potential opportunities and business contracts.

Get Started

Now that you know how you can use LinkedIn for personal branding, it is time to get started and use the world’s leading business and professional networking platform to project the best image of you out in the market.

The post How to Use LinkedIn for Personal Branding appeared first on Direct Online Marketing.

#FunFact: Did you know the technical term to define a hashtag is “Octothorp?”

Using LinkedIn Hashtag: A Quick Guide

Using a LinkedIn hashtag will make your posts and content more discoverable. Additionally, it will help you to connect with members sharing similar interests. However, you must remember that LinkedIn is a professional networking platform, so keep your hashtags work appropriately.

This guide will give you the basic concepts of using a LinkedIn hashtag and tips and tricks to use hashtags for your business’ growth.

How to Use a LinkedIn Hashtag?

You can add a hashtag to your LinkedIn articles and updates. Thus, your business will get more chances to reach a broader audience. More LinkedIn members who search or follow services and hashtags that you use will learn about your brand, hence promoting your business.

How to Add Hashtags to a LinkedIn Update

Follow these simple steps:

• Go to your Home page and click on the option to share a photo, an article, an idea field, or a video.
• Write your article or post, upload, and link it to your content.
• Add your hashtags using the eminent “#” symbol.

How to Add Hashtags to a LinkedIn Article

Follow the below-mentioned steps:

• At your home page, click on “Write an article,” which is under the update field.
• Once satisfied with your drafted article, click on “publish” on the top right corner.
• A pop-up window will appear, here in the field “tell your network what your article is about,” add copy introducing your article. This is where you also add relevant hashtags.

A reminder: You will not be able to edit or remove your hashtags once you have published the article.

Tips and Tricks for Using LinkedIn Hashtags for Business Promotion

Here are some of the tips on how you can increase your outreach for business promotion on LinkedIn:

• Always keep your hashtags public. This way, you will be able to reach all 56 million LinkedIn members.
• Find your brand’s niche and the trending hashtags in your industry.
• Do not be afraid to use trending and popular hashtags.
• Always consider location-based LinkedIn hashtags. If your post is specific to a certain location, then using a location-specific hashtag will direct your post to users in that particular geographical area.
• LinkedIn automatically suggests relevant hashtags as soon as you begin writing your post. Use them if they are a good fit and be deliberate in using hashtags.
• You must follow LinkedIn hashtags used by famous brands, especially within your niche, to discover more creative ideas. You can also participate in using their hashtags; this will increase your business’ outreach to your competitors’ clientele.

If you need help in creating a brand strategy for LinkedIn, reach out to our team today.

The post How to Use Hashtags on LinkedIn for Business Growth appeared first on Direct Online Marketing.

Yet many of us don’t take the time to optimize our LinkedIn pages. This is because while many people realize that the social platform benefits job seekers, many fail to realize that knowing how to optimize LinkedIn can help build new clients. While it’s clear that this social/professional platform benefits job seekers, what’s less understood is that a properly optimized LinkedIn can help businesses connect with new clients.

That’s right, just like optimizing for Google search, optimizing your LinkedIn profile helps to increase views and awareness for your services. If you are a salesperson, your LinkedIn profile needs to be tightly optimized. An optimized LinkedIn profile helps increase business opportunities effortlessly.

In other words, if you can’t be found, increasing sales become a more difficult journey.

So let’s make things easier. Let’s learn how to optimize your LinkedIn profile and turn you into an automated networking monster who attracts inbound leads.

The Importance of a LinkedIn Optimization Sales Funnel

For the most part, we can agree that the “sales funnel” is overused. It’s a buzzword. But it’s the best word we have to describe strategically processing inbound leads.

You should present your best work on LinkedIn. This is one of the quickest and easiest ways that a prospect can learn about you and your work. When browsing LinkedIn, prospects delve into your achievements. And Reputation. Plus when a personal connection is flanked by a work portfolio, a prospect trusts you more.

And business professionals are flooding LinkedIn more than ever before. In 2009, 37 million business professionals used LinkedIn. In 2016, that number reached a stunning 467 million, according to Statista Research.

Find more statistics at Statista.

Today, LinkedIn boasts 645 million people.

Make no mistake about it, if you pass on LinkedIn SEO optimization, you pass on opportunity to grow your company.

LinkedIn Optimization Steps

Let’s break down simple and effective ways to optimize your LinkedIn profile.

Make Your Profile Photo Professional

To use LinkedIn as a tool to help build company leads, you need a professional profile photo. Unlike Facebook, your cat’s cute photo won’t work. LinkedIn is about building trust. If people search for “digital marketing professionals” on LinkedIn, they aren’t clicking on a cat photo. Moreover, a picture of you bonging a beer isn’t a good idea, either.

You should upload a professional headshot to your LinkedIn profile. Many photographers offer business professional photoshoots for affordable pricing. However, if you don’t want to shell out any cash for a headshot, ask your cool friend that digs photography. Do anything but upload a blurry photo of yourself.

Your LinkedIn profile photo is the first thing prospects see when they search LinkedIn for services. Don’t ruin this vital opportunity by neglecting your headshot.

Banner Image (maybe)

Like Facebook, LinkedIn allows you to update both your profile picture and banner image. It’s best practice to update both if you can. But also, the banner image isn’t as important as the profile image. You can be a little more creative on the banner image, but you should remain somewhat business professional.

Here’s where you optimize both of your LinkedIn profile images:

If you can’t come up with a good idea for the banner, just leave it the default blue strobes. No harm, no foul.

You might already be using the banner to promote your company’s latest offer. (Aren’t you a smart cookie!) Just be careful not to allow your profile to look like a billboard ad. That will turn people off.

Optimize Your LinkedIn Summary Space

If you’re an SEO professional, you understand how imperative it is to work keywords into your text. It stands to reason that your LinkedIn summary should be treated in the same way.

Most people describe themselves in their LinkedIn summary. That’s a great start. It’s even better to optimize that text by strategically deploying keywords.

So what’s the next step?

First, write the finest LinkedIn summary you can. If need be, get help from a copywriter. Get feedback from other business professionals you trust; they can help you gauge whether the message you are trying to send is being received. Keep your writing to the point; avoid long summaries like the plague. You need to make it clear who you are and what you do in a concise, friendly, professional manner. This isn’t about length. It’s about substance.

Once you’ve refined your LinkedIn summary, it’s time to optimize it.

First, establish which keywords you want to show up for when business prospects are searching. For example, if you run a digital agency that provides PPC services, you will want to include “PPC agency” as a keyword. However, find just a few powerful keywords to sprinkle through your summary. Don’t include too many, lest you appear to be brazenly keyword stuffing. Plus, an overabundance of keywords can convolute your bio.

Once you’ve identified the LinkedIn optimization keywords that matter most to you, weave them carefully into your summary.

Stay Current

No one trusts a stale LinkedIn profile. Everyone still wants to know, “What have you done for me lately?”

Here are two ways to keep your LinkedIn profile active:

1) Keep the info current. If you discontinue a service, change positions, or rebrand your company, make sure you update that throughout your LinkedIn profile. You’d be surprised how often people fail to keep their profile up to date. This not only appears unprofessional, but it limits your LinkedIn SEO potential: prospects can’t find you for keywords you haven’t added.

2) Sharing is caring. Make sure you share content. But don’t just share that content, give some professional commentary. This will give prospects a more intimate look into how you think strategically. It will show you as active in a relevant industry space. That said, don’t turn your profile into political activism unless that’s your business model. You seek to be seen as professional, intelligent, and hardworking, not divisive. No matter what your opinion on politics may be, some prospect somewhere will not share your sentiment.

Seek Out Endorsements and Recommendations

In modern business, nothing moves products and services more than consumer validation. When clients sing your praises, prospects feel more confident in choosing you.

To garner more endorsements, you should proactively endorse others. Think about good working relationships you’ve had and endorse those people for the skills they exhibited. They’ll likely return the favor. Additionally, make sure you keep your skills section updated so that you have the most opportunities to get endorsements.

Here’s where you can do that.

Direct Online Marketing’s Director of Growth and Analysis, Adam Roth, does a good job with his LinkedIn endorsements. And see how much more robust your skills look when other people are vouching for them. You’re not just tooting your own horn.

Adam’s profile showcases the brain trust available at Direct Online Marketing (DOM) to help clients achieve goals, especially SEO goals in his case. Adam does an excellent job optimizing his LinkedIn as one of DOM’s champions.

Network, Network, Network

One of the most powerful LinkedIn optimization tactics is the heart of the platform’s goal…

Networking.

The more you network, the more relevant your profile becomes to LinkedIn search. By increasing your exposure in your network vertical, you establish trust and relevance.

It’s important to leverage LinkedIn to keep your professional network growing. You do this by being vigilant about adding new contacts to your LinkedIn. And you do this by logging in daily and checking out notifications and responding where appropriate.

Schedule Daily LinkedIn Maintenance Time

All of this probably sounds like a lot of work. At least, more work than you probably expected to be advised to spend on a social platform. But optimizing your LinkedIn profile doesn’t have to be overwhelming.

Instead, set aside a small amount of time each day for LinkedIn. This time should include the following:

• Stay active, share some content; be a thought leader.
• Add or accept networking requests.
• Make sure skills, bio, picture are up to date.
• Reply to comments on your shared content.
• Comment on interesting content shared by friends.

It could just be 5 minutes a day. Start chipping away and see what you can accomplish. That’s really it. LinkedIn optimization isn’t tough if you simply schedule a little time for it.

LinkedIn Ads

While much of this post focuses on the organic optimization of LinkedIn, it’s important to note that LinkedIn ads help both small and large companies produce leads. At Direct Online Marketing, our team of Digital Advertising specialists frequently help companies build leads through LinkedIn advertising campaigns. Don’t hesitate to contact us personally.

The post How To Optimize Your LinkedIn Profile To Attract Prospects appeared first on Direct Online Marketing.

If you’re anything like me, you discovered this fact while working in LinkedIn Campaign Manager and immediately announced it to the office like you just won the lottery. (To be fair, being able to see conversions in the LinkedIn advertising platform is a pretty big win, right?)

LinkedIn has been pretty hush-hush about this new feature and as of this posting has not made any major announcement about the new feature.

Good thing I’m here to break the news and help you get started. Yay!

Editor’s Note: After an online chat with a LinkedIn rep, (yes, they have online chat support now, too) I learned that conversion tracking may not currently be available on all accounts, but is slowly becoming active across all LinkedIn accounts.

Step 1:

Open LinkedIn Campaign Manager and go to your advertising account. If you see Conversion Tracking in the upper right corner, you’re ready to go!

Step 2:

Click on Conversion Tracking in the upper right corner to set up the small section of code that you’ll need to add to your website.

Simply enter your website on the next page.

Step 3:

Copy the Insight Tag that is created and add it to every page of your website before the end <body> tag.

Step 4:

Next you’ll create your first conversion. This is a lot like Google Analytics goal creation. You need to create a name for your goal, select a conversion type (download, lead, sign-up, etc.), and then enter the destination page you want to count as a conversion—this is usually a “thank you” page.

Important Note: You need to enter the full URL of the destination page. For example, if “www” appears in your URL when someone comes to the page, you need to include that in the URL box. However, you do not need to include “http” or “https.”

Step 5:

Click Finish and you’re done with setup! The next time you visit the Conversion Tracking page, you will see your conversion and its status. Active means your setup is complete and conversions will track. If your conversion status says Unverified, you may want to double check that the code is on your website correctly.

Step 6:

The last important step is to link your conversion to a campaign.

When you create a new campaign, Conversions is now on the first screen. You simply click “Select conversions” and you will see all of the available conversions on your account.

Want to add a conversion to a campaign that is currently running?

Open the campaign and click the gear icon next to your campaign name at the top of the page. Select conversion will be the last option in the dropdown.

There you have it!

LinkedIn conversion tracking is real, and it’s fairly easy to implement. Now you’ll be able to better understand the ads and audiences that are generating leads from within the LinkedIn platform. If you are still confused or have any related questions, feel free to contact us by submitting our website contact form. We offer free consultations and full implementations through our social media advertising services.

The post LinkedIn Conversion Tracking appeared first on Direct Online Marketing.

Sorry to say it, but those businesses are wrong. If you are not preparing for the holiday shopping blitz now, you are falling behind.

I Don’t Even Know Where to Begin!

Don’t worry about not knowing where to begin when it comes to preparing for the holiday shopping season. That’s what this guide is here for!

There are ways to avoid this kid’s terrible (but hilarious) fate. The first is to know your target audience. For example, did you know that more than 70% of Bing’s audience is over 34 years old and a third of their audience makes over $100,000 a year?

In other words, if you are targeting a younger audience, Bing may not be a priority. Knowing your audience is such an important part of having online success and it is mind-blowing how many companies miss out on this.

The second step is figuring out where your product or service is going to have the most success. Are you an e-commerce website using Google Shopping Campaigns? Are you a b2b business? Don’t feel left out, the holidays can work in your favor, too!

Like I said above, don’t worry if you don’t know where to begin. The following 8 tips are the perfect starting point to making sure you have a successful holiday season!

Shopping

If you have an e-commerce site, there is no reason to not run Google Shopping ads. Shopping should be your bread and butter this holiday season.

One of the things I like the most about Shopping is that the ads are a combination of Search and visual ads. The user sees a picture of the item and also relevant information pulled from your feed by Google.

This brings me to the most important thing you can do when running a Google Shopping campaign: Optimize your feed! Without feed optimization, Google will not be able to show your product for the right searches. Along with that, if your feed is optimized, Google will be able to automatically pull information such as free shipping and place it in your Product Ads.

I recently wrote about the mobile-friendly changes to Google Shopping, be sure to check out my blog post for more details.

During the holiday shopping season, it is more important than ever to keep your feed as updated as possible. What do you think happens if someone clicks on an ad for a product, only to find out that you are sold out? They go somewhere else. Don’t miss out on sales because of poor feed management.

Along with feed optimization, it is important to make sure that your Shopping campaigns are completely optimized.

One trend that we have recently noticed is that bidding lower than what you think would work can actually give your campaigns a huge boost.

For example, we have drastically cut bids in one of our client’s Shopping campaigns over the last two months and we have seen the number of conversions double between August and October, with October looking like it will be the highest amount of conversions from Shopping the account has ever recorded.

Like I mentioned before, Shopping should be your bread and butter this holiday season. Make sure both the feed and campaigns are optimized to their fullest potential and you will have a great start to holiday shopping success.

Retargeting

Ever feel like some ads are following you around like some kind of creepy stalker? More than likely, you’ve been to that company’s site and they are targeting you based on the pages you went to, how long you were on the site, or even if you placed something in your cart and then did not check out.

When done right, retargeting is far from creepy. It can actually take your accounts to the next level when it comes to low-cost conversions. This is the nice thing about retargeting: based on how your audiences are built, you can segment customers by intent.

If you have an audience for an informational page such as About Us, you know that there is some interest, but the customer is probably not ready to buy yet. You can tailor ads specifically for that audience with messaging to entice them to come back and learn more.

Along with that, if you have an audience for cart abandoners, you know there was intent to buy there but something changed that. If you create ads that give the customer a reason to come back, you can create conversions from missed opportunities. Below are the two types of retargeting that you should be using this holiday season:

RLSA (Retargeting Lists for Search Ads)

This is retargeting through the Search network instead of the traditional method over the Display network (we’ll get into this below.) What’s great about RLSA is the ability to target people who have already been to your site and then deliver a different message to them, which sounds tailor-made for the holiday season, right?

People clicking on Search ads show much more intent than those that click on Display ads. If you can find a way to change the messaging in your ads for those that have already been to your site, do you think they would be more likely to convert? I do.

People love to feel like something is being personalized for them. If they put something in their cart, you have a chance to tell them why they should come back and finish their order. Don’t miss out on being able to draw them back in.

Site Retargeting

This should be your go-to on the Display Network. I’ve yet to find a good reason why a company should not be running retargeting ads. This is the easiest way to reach people who have already been to your site.

You will not find the same level of intent using Display ads as you would using RLSAs, but since they have already been to your site, they are already familiar with what you offer, making them more likely to click and convert.

Like RLSAs, tailoring the message of the ad to their level of intent is a great way to bring customers back to your site. Each step in your purchasing funnel can have a different type of message, all with the purpose of bringing the customer back to the site to convert.

Like I said earlier, some users find ads following them around to be a bit creepy. This is why it is important to put a cap on the amount of impressions a retargeting ad can make to a user in one day. We all know that people become blind to ads they have seen over and over again, so it is important to make sure you are not hammering potential customers with ads.

Like Shopping, retargeting is too important to ignore this holiday season. Reaching new customers is great and should always be an area of emphasis, but what about those that have been to your site and already have an idea about what you offer? Don’t miss out on those customers.

Bing

Think Google is your only option when it comes to search engine advertising? Think again. Bing can be a great secondary platform to use to reach your target audience. Why would you want to pass up 20% of the search market?

Bing does not have the reach Google has, but it has an audience that has spending power. Bing is great for reaching those that are not as tech-savvy (*cough* parents and grandparents *cough*) because they are less likely to use a browser other than Internet Explorer.

With Bing, you are more likely to pay less per click and have a higher click-through rate. For one of my clients in a more expensive industry, their average cost per click in AdWords is around $10 with a click-through rate of around 2%. In Bing, the average CPC is around $3 with a CTR of around 7%. That’s a huge difference! Yes, there is less traffic in Bing, but to semi-quote the modern day quasi-philosopher Rasheed Wallace “Stats Don’t Lie.”

Bing has a very exciting new option for this holiday season. You can finally use retargeting in Bing!

To use this feature, you must place Bing’s new Universal Event Tracking code on your site and build audiences in Bing’s Shared Library, much like Google. Bing’s ads even work like Google’s RLSAs. This is a great opportunity to reach customers that have visited your site but do not use Google.

Mobile Optimization

I’ve written about mobile before and I am still a Guru according to Google, so I won’t babble on in this section.

The most important thing I hope to have you walk away with from this section is to make sure mobile customers can use your site! Why make mobile specific ads if the experience on your site for a mobile user is terrible?

Even if your site is not mobile-friendly, there are ways around this. Using a landing page creation service, which we will cover below, is a great way to make sure that your user experience for mobile visitors is a good one.

If your site is mobile-friendly, make sure users know that ordering on mobile is simple and efficient. Since you can create mobile-specific ads, call that out!

The last thing to keep in mind is your ad’s position on mobile. According to Google, the top position on mobile gets 75% of clicks. While Google has been experimenting with three mobile ads, there are usually only two. If you are not in one of those positions, your ad is not going to get clicked on.

Mobile usage has been exploding over the last few years and will continue to trend in the upward direction. Make sure you are doing all you can to create a simple and efficient mobile experience for your customers.

Social Ads

Did you know people spend almost two hours a day on social media? That number represents about 28 percent of all online activity. Your customers are using social media, so why aren’t you advertising there?

Almost all of the major social networks offer some sort of advertising. Facebook’s advertising features continue to become more robust, with new features for ecommerce and mobile advertisers being released almost weekly it seems.

Just in time for the holidays, Pinterest has rolled out Buyable Pins for stores using specific ecommerce platforms. If your store uses Bigcommerce, Demandware, IBM Commerce, Magento, or Shopify, you are eligible to use Buyable Pins.

This is looked at as a game-changer for social advertising because of how easy it is for customers to buy from Pinterest pins. Instead of having to go to another site to find what they were looking at on Pinterest, customers can now buy straight from the Pinterest app. This eliminates several steps for customers, making them more likely to convert because of how simple the process is.

The biggest challenge of social advertising is knowing your audience and where they are. Obviously, the same people will be spread across many of the platforms, but there are instances where messaging should be much different.

Your messaging between Facebook and Twitter may be similar, but it should not be the same as LinkedIn. Know your audience and where they are spending most of their time.

There are so many people on social media that not using the platforms’ advertising features, especially during the holiday season, is a major mistake. You can reach new and returning customers within the apps and websites where they are spending the most time. Don’t overlook the importance of social when creating your holiday advertising strategies!

Landing Pages

You can write the most compelling ad of all time, but if your landing page experience is bad, you have almost no chance of having a high amount of conversions. It is hard enough to get customers to your site, don’t make things more difficult by having a poor landing page.

Your landing page should be specific to the product or service you are advertising for. The more tailored the landing page is, the better.

The great thing about the holiday season is that you can have some fun with landing pages. Spruce them up with some holiday theming. Also, this is the perfect time to entice users with a sale or some sort of offer that you would not use year-round.

This isn’t possible for all websites for many reasons. Maybe you don’t have the coding skills required or maybe you don’t have the most cooperative developer. Don’t worry, there are ways around this.

The easiest thing to do is use a landing page creation service such as our favorite, Unbounce. These services make creating landing pages simple for any user, regardless of technical skill. Even though these pages are being created off of your site, you can make it look like they are a part of your site.

When creating a landing page, whether on your own or through a service, the most important thing you can do is make sure that the conversion process is easy. If you are using a simple form, the less information you ask for, the better. The entire point is to get the customer into your funnel. Once they’re in, then you can ask for more information. Making the form short and to the point makes converting easy, which makes it more likely to happen.

One final suggestion for landing pages is to always, always, always test new ideas on the landing page, even if it is as simple as the color of a button. I built two exact landing pages in Unbounce for a client with the only difference being one page had a green button and one page had an orange button and split the traffic being sent to the pages 50/50 and the page with the orange button converted almost three times more than the page with the green button.

Even the smallest detail can make all the difference in a landing page. Always test and don’t be afraid to get a little outside the box with your ideas!

Ads

Now, you may be thinking, “I’ve read so much great information here, but what about ads?”

Well, this section is for you. Since I’ve covered a lot of different options for ad types, I’m going to focus on the different types of Search ads that Google offers and why you should be using them to reach your customers.

Dynamic Search Ads

If you have thousands of products on your site, Dynamic Search Ads may be for you. DSAs can act as a catch-all for products that people are searching for, without actually having to build a campaign focusing on each product you offer.

Instead of using keyword targeting, DSAs use the information within certain pages of your site to decide what is relevant to users and then shows ads with a dynamically generated headline to those users.

There is an issue with DSAs being triggered by search queries that have nothing to do with anything you offer, so negative keywords have to be used and updated almost daily for these ads to be successful. With that negative comes a positive though, as the broader search terms that are converting can be used in new campaigns to control costs by bidding.

Ad Customizers

Having a sale? You can add a countdown to your ads to give customers a sense of urgency. Want to let customers know in which of your stores they can find certain products? Yeah, you can do that too.

AdWords offers many customization options to advertisers that let them tailor ads to give customers a sense of urgency or give them information that they may need.

Instead of having separate ads that you have to pause and activate for each day of a sale, ad customizers allow you to create an ad with a countdown that is dynamically updated each time a search query triggers it.

Call-Only Ads

Are calls more important to your business than anything else? If so, these ads could be the best thing that has ever happened to you.

Instead of showing a regular text ad on mobile, the headline of these ads is replaced by your phone number and instead of taking the customer to a landing page, they call your business straight from the ad. These shouldn’t be confused with Call Extensions, which will be covered below.

Ad Extensions

While these aren’t exactly ads, they are important parts of ads that should be included almost all of the time.

The first type is Location Extensions. These allow customers to see where you are located and are very important for mobile users. If you have a physical store, these should be turned on for all ads.

The next type of ad extension is Call Extensions. These show your phone number in ads. On mobile, it is possible to call straight from an ad, much like a call only ad. The only difference is the number is showing up with a full text ad when Call Extensions are turned on.

There are other Ad Extensions, but for the holiday season, those two are the most important. They allows customers to be able to find you and also contact you easily. In the right situation, both should be active at all times.

There are many more options for ads, but those will be the most important this holiday season. The great thing about all of the options is that you can mix and match the different types in different campaigns to find exactly what works for you!

Display

The Display network can be great just because of its massive reach – over 2 million sites according to Google—but at the same time, it can do more harm than good unless you know how to control where your ads are showing up.

The one thing to always remember is that if you are using the Display Network for basic banner ads, you are more than likely not going to see many conversions. The basic ads that the Display Network can run are great for awareness and we see great results conversion-wise when combined with other tactics both on the Search and Display networks.

If you’re looking to create awareness for your product or service, this can be your bread and butter. Regular Display ads are great for creating awareness, but more than likely will not convert as much as a search or retargeting ad. Display ads can spend a lot of money in a short amount of time, so it is important to keep a close eye on your budget and bid lower than you would in a search campaign.

Gmail Sponsored Promotions

This is a new type of ad that was in beta but is now available to all advertisers through AdWords. Google released this ad type just in time for the holidays, allowing you to target people based on keywords in their email. Google says that they are not reading your email, which is probably the best joke I’ve ever heard from them. There are multiple targeting methods and ad types available to allow you to reach your target audience. With this being so new, there will not be as much competition so click costs could be lower. Jump on the bandwagon now before competition and prices go up!

If you are interested in learning more about Gmail Sponsored Promotions, be sure to check out this blog post from Shannon covering everything you need to know about the new ad type!

And there you have it! Everything you will need for a successful holiday season. I know, there is a lot of information in this blog post. If you have any questions, please leave them in the comments or don’t hesitate to reach out to me on Twitter @LelandReed! Thanks for reading!

To get more information on this topic, contact us today for a free consultation or learn more about our status as a Google Premier Partner before you reach out.

The post 8 Simple Tips for Holiday Success appeared first on Direct Online Marketing.

Target Audience

There are 300 million members in over 200 countries across the world on LinkedIn. The U.S. has the largest membership at 40 million+ members, followed by Europe, India, Canada and Australia. Of these, there are 1.3 million small business owners, 12 million small biz professionals and over 2 million c-level execs on LinkedIn. These are not just your general consumers, these are biz pros who know what they want and need.

With LinkedIn advertising, you can target based on,

• Geography
• Job Function
• Seniority
• Industry
• and actual, specific companies

Geography is pretty self-explanatory, but I will tell you it’s not for an extremely targeted, local campaign. You can target countries, states, and major metro areas, but you cannot get down to the zip code or county level. For example, West Virginia (where I’m from) and other smaller states, you can only select the whole state.

Job function and seniority can complement each other very nicely. Say you only want pros in the accounting department, but you need to get in front of the director or c-level execs- Done! Maybe you’re not looking for any specific function, but only want managers and VPs- Done! You can also target users based on a specific title. Looking to target senior software engineer- Done! Industry and company size are another couple of options advertisers have. Want to get your ad in front of pros in agriculture who work for a company larger than 500- Done! Yes, you can get that granular. And, yes, you can overlay most of these options for very refined and targeted advertising.

Let’s not forget one of the coolest features is the ability to target actual employees who work for a specific company. You can also do the reverse and exclude certain companies from seeing your ads.

Lastly, advertisers can target by:

• School name
• Field of study
• Degree
• Skills
• Groups
• Gender
• Age

See, I told you they make it easy to find your audience!

Types of Ads

LinkedIn offers two main types of advertising; Premium Display Advertising, which has a hefty minimum ad spend, and Self-Service Ads. The self-service will be the focus of everything to follow.

Text and Image Ads

These ads feature a 50×50 image, headline and short copy to entice the user. They can be found at the top of the page or on the right rail.

Pros: CPCs can be relatively low. They aid awareness.

Cons: The image is so small and we’ve not seen great results. Impressions can be high, but clicks and on-site metrics have not been outstanding.

Sponsored Updates

With LinkedIn’s Sponsored Update ads, you can choose to promote a Company Update that you’ve already pushed or create a Direct Sponsored Content which essentially creates a new update that is not pushed to your feed. The only users to see this post will be your target audience.

Pros: These ads go directly into your target audience’s feeds, can be shared, have a larger image, and typically have better results. Plus, you only pay when someone clicks into the link. Advertisers do not get charged for shares, interactions or clicks to the company’s LinkedIn page.

Cons: More expensive than Text ads. We typically see an average CPC in the $5.00-$6.00 range.

Note: LinkedIn has a minimum daily budget of $10. Depending on the type of campaign, this may only be enough for one or two clicks per day, so keep this in mind when planning your budget.

How to Bid

1. CPM: Cost per Thousand Impressions: If you’re advertising goal is awareness, CPM is best your bet.
2. CPC: Cost per Click: With CPC you only pay when someone clicks on your ad, making impressions somewhat free.

Note: Choosing CPM or CPC is not as simple as awareness or clicks. If you have a smaller audience size, under 100k, you should consider running CPM. If you start with CPC and you’re not seeing the impressions, then switch to CPM. Once you get the impressions, you’ll find the clicks will follow.

Optimization: Similar to other social advertising, once you see impressions starting to decrease, it’s time to refresh the ads. Don’t wait for them to fall too far, though. Make sure you…..

• Test, test, test. (Have you ever noticed that marketers can never just say that once!)
• Try different images.
• Have different campaigns for different audiences, especially if they’re fairly diverse. It doesn’t make sense to target c-level execs in the same campaign as an intern, especially if the messaging should be altered.
• Have separate campaigns if your audience is too large. Perhaps you need to split it apart, strategically, to properly analyze the effects.
• Play with bidding. If it seems you’re not getting as many impressions as you should for your target audience, try increasing the bid. Or, depending on your budget, you may actually need to decrease slightly in order to get enough clicks. Regardless, you should bid at least the minimum suggested by LinkedIn.

Analysis: LinkedIn doesn’t offer its own analytics platform, but they do have some cool insight into who clicked your ads. They’ll show you clicks by job function, region, industry, seniority and company size.

In order to get full results in analytics, such as Google Analytics, make sure you’re tagging the URLs with source, medium, and campaign- at the least. If you want more granular details, tag each ad with different ad content (i.e. image, price point, copy test, etc.). This will help you have a better understanding of which campaigns/ads are actually performing well.

In the end, it’s all about targeting, testing and analyzing- same as with any advertising. But, LinkedIn certainly does make it easy to target professionals. How will you use LinkedIn advertising?

The post LinkedIn: Advertising to Professionals was Never so Easy appeared first on Direct Online Marketing.

If you went to an awesome high school like I did (shoutout to Wheeling Central!), then you probably had a trophy case full of trophies and awards.

Enter adulthood and the professional world. Wouldn’t it be nice if you could still somehow have a showcase to highlight how awesome your business is at certain things? Some type of digital format in addition to your website? Well, now you can – on LinkedIn.

LinkedIn Showcase Pages

LinkedIn Showcase Pages are designed to drive engagement with a dedicated page to highlight specific brands, services, etc. within your organization.

Showcase Pages are extensions of your Company Page, and they should be created to highlight a particular brand, business unit or initiative within your company. The unit that you spotlight should be a unique service or brand that has its own messages and audiences. Interested LinkedIn members can follow your Showcase Page just as they would follow any Company Page. They can also follow a Showcase Page without having to follow the Company Page. Because of this capability, you can share specific content with more targeted audiences who are interested in a particular niche within your company.

How Do I Know If I Need A Showcase Page?

Showcase Pages are intended to develop long term relationships with specific audiences; therefore, they do not make sense for short term marketing campaigns. (LinkedIn Sponsored Updates or display ads may be a better fit for you if your marketing campaign will be short term.)

Showcase Pages are beneficial if you have a significant and continuing offering that has its own unique following. Before creating a Showcase Page, ensure that you have a plan for maintaining an active presence through frequent posts and interaction with followers and others.

Requirements And Specifications For Creating A Showcase Page:

You must be a Company Page administrator in order to create a Showcase Page. You’ll also need the following information:

Showcase Page name

• Show Page description (75-200 characters)
• Industry
• Name of at least 1 Showcase Page administrator
• Hero image (recommended)

Character Limits And Image Sizes On A Showcase Page:

• Showcase Page name:100 maximum characters
• Description: 75-200 maximum characters
• Hero Image: Minimum 974 x 330 pixels. PNG, JPEG, or GIF. Maximum file size 2 MB. You can crop your image once it’s uploaded.
• Logo: 100 x 60 pixels. Image will be resized to fit.
• Square logo: 50 x 50 pixels. Image will be resized to fit.

So go ahead – show off your business’ stuff with a LinkedIn Showcase Page. It’s almost as good as showing off your state championship trophies.

Not sure whether LinkedIn Showcase Pages are right for your business? Or wondering where to even start with your social media strategy? Give us a call!

The post LinkedIn Showcase Pages: Why Your Business Should (Or Shouldn’t) Use Them appeared first on Direct Online Marketing.