M Archives - Direct Online Marketing

Mobile Marketing

DOM Team — Tue, 19 Sep 2017 15:58:02 +0000

As cell phone technology advances, advertisers can reach their target audience virtually anywhere. While mobile marketing is really just an extension of online marketing, it provides businesses with many new opportunities and challenges. How does your website look on your iPhone or Android? Given that part of search engines’ ranking criteria is user experience, does the page speed remain high when viewed on a mobile device? And how do your paid ads look when viewed on a phone?

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Mobile-Friendly

DOM Team — Tue, 19 Sep 2017 15:57:50 +0000

In today’s world, it is essential that your site is optimized for mobile users. The site display must be able to shrink down to display on a mobile device while still being functional and user-friendly. There are 3 ways to ensure that your site is mobile-friendly:

Responsive Web Design: Serves the same HTML code on the same URL no matter what device while rendering the display based on screen size.
Dynamic Serving: Uses the same URL regardless of the device; however, generates a different version of the HTML depending on the device and what the server knows about the user’s browser.
Separate URLs: Serves different code to each device on separate URLs. After detecting the device, this configuration redirects the to the appropriate page.

Be sure to check the mobile-friendliness of your site with Google’s Mobile-Friendly Test Tool. If you need assistance in getting your site to be mobile-friendly, this is part of the purview of our SEO services.

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Microsites

DOM Team — Tue, 19 Sep 2017 15:56:58 +0000

a site created by a business or online publisher, for a specific purpose, that functions independently from the primary website of a business/publisher. While the microsite is independent, it still has the capacity to generate relevant traffic to a business for sales, lead generation, or referrals to a primary website. Microsites are generally created for

Microblogging

DOM Team — Tue, 19 Sep 2017 15:56:43 +0000

Microblogging refers to platforms allowing you to post information in snippets of 140 characters at a time via phone or Web. Twitter, now X, quickly became the dominant global player to the point where its name is synonymous with microblogging. In China, however, there are other popular microblogging services, generically called weibo.

Meta Tags

DOM Team — Tue, 19 Sep 2017 15:56:31 +0000

(see also keyword tags, description tags etc.) – Meta tags allow you to highlight important Keywords related to your site in a way that matters to Search Engines, but that your website visitors typically do not see. Meta tags have risen and fallen in terms of valuation by internet marketers and search engines alike (see Keyword Stuffing), but they still play an important role in Search Engine Optimization. Examples of meta tags include Header Tags and Alt Tags.

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Meta Search Engine

DOM Team — Tue, 19 Sep 2017 15:56:19 +0000

A search engine that gets listings from two or more other search engines rather than crawling the Web itself.

Mention

DOM Team — Tue, 19 Sep 2017 15:56:06 +0000

When your brand is mentioned on a website. Getting mentioned on another website is an excellent way to build up your backlinks, or to reach out and do link reclamation. The more mentions that your brand gets from relevant (preferably high authority) websites, the better your site will rank on SERPs. Creating a strategy for a continuous flow of new backlinks is a cornerstone of SEO services.

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Marketing Automation

DOM Team — Tue, 19 Sep 2017 15:55:55 +0000

Software suites that combine a variety of popular online marketing strategies like email, social media, CRM and SEO into one platform. In addition to efficient and automatic completion of a variety of marketing tasks, these software suites also allow marketing teams to view a more direct correlation between their efforts and ROI from online marketing.

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Microsoft adCenter

DOM Team — Tue, 19 Sep 2017 14:40:59 +0000

Bing Ads powers paid search results on Microsoft’s Bing, Yahoo! (as of November 2010), and other sites within its network. Bing Ads was formally known as Microsoft adCenter and is now the second-largest paid search advertising provider in the United States.

Missing your Microsoft Advertising goals? Our PPC company can help you stop spending on inferior results. There are no shortcuts to driving success with pay-per-click advertising in Microsoft adCenter, and our agency can help you grow with confidence. Contact us today!

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