G Archives - Direct Online Marketing

Growth Hacking

DOM Team — Tue, 19 Sep 2017 15:48:28 +0000

Growth hacking is a highly efficient way to increase customer acquisition using the most effective tactics available to engage a specific buyer persona. Typically deployed in the “Software as a Service” industry or startup environments, growth hacking often involves multiple marketing strategies and nimble product development practices to create a solution that rapidly scales the user base of a product/service. SEO, PPC, social media advertising and retargeting can all be core components of a growth hacking strategy, based on the goals of the business.

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Graphical Search Inventory

DOM Team — Tue, 19 Sep 2017 15:48:16 +0000

Banners and other types of digital advertising units that can be synchronized to search keywords. Includes pop-ups browser toolbars and rich media.

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Google Panda Update

DOM Team — Tue, 19 Sep 2017 15:48:04 +0000

Google is always trying to serve the best and most relevant search results to satisfy their users. Part of their method involves looking at the length of content for a target keyword. Previously, sites with a relatively low amount of content could compete against sites with lengthier and, theoretically, better content. Another aspect that the Panda update looks at is duplicate content. Essentially, if two or more pages on a site have the exact or very similar content, Google will devalue these duplicate pages in search rankings. In February 2011, the Panda update to their algorithm sought to favor sites with more content than those with “thin” content. The most recent version reportedly rolled out as of July 2015 (Panda 4.2), but has since been rolled into Google’s ongoing algorithm updates. This is one of the factors that makes quality content such a huge factor in SEO.

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Google Penguin Update

DOM Team — Tue, 19 Sep 2017 15:47:51 +0000

In an effort to combat websites that may have participated in questionable link building practices in order to manipulate search engine rankings, Google launched the infamous Penguin update in April 2012. This update pertained mostly to sites who may have obtained backlinks by purchasing them or through established link networks. Essentially, sites should distance themselves from these practices and avoid using them in the future. Link building itself is still a very viable SEO tactic, but it must be done the correct way.

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Google Partner

DOM Team — Tue, 19 Sep 2017 15:47:37 +0000

Google Ads offers the most extensive certification process of any of the paid search marketing providers. The Google Partner program replaces the earlier Qualified Google Advertising Company / Individual program. Direct Online Marketing is a Google Partner, meaning that we’ve obtained this certification and maintain it to provide the best possible paid search experience possible

Google Business Profile

DOM Team — Tue, 19 Sep 2017 15:47:17 +0000

A free business listing in Google Maps that helps businesses show up when people do a local search. It used to be known as Google My Business, and you’ll still hear this term from time to time, but the official term is Google Business Profile. Optimizing this listing is a key part of local SEO

Google Merchant Center

DOM Team — Tue, 19 Sep 2017 15:47:05 +0000

Google Merchant Center is a tool that helps you upload your store and product data to Google and make it available to Google Shopping and other Google services. If you sell products online, it’s more than likely that this is part of your SEO strategy.

Google Forwarding Number

DOM Team — Tue, 19 Sep 2017 15:46:53 +0000

A unique phone number that replaces the companies standard number on their landing page.

Google AdWords Editor

DOM Team — Tue, 19 Sep 2017 15:46:42 +0000

Now known simply as Google Ads, Google AdWords Editor was a free downloadable application for managing Google Ads paid advertising campaigns. It allows the advertiser to manage multiple accounts at the same time, make bulk changes, copy or move items between ad groups and campaigns, and more. Also, it allows you to keep working offline.

Golden Triangle

DOM Team — Tue, 19 Sep 2017 15:46:29 +0000

Eye-tracking studies show an “F” shaped pattern that most people tend to look at most often when looking at Search Engine Results Pages. These patterns vary slightly among the different Search Engines, but show the importance of placement among Natural Listings and Pay-per-Click ads.

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