F Archives - Direct Online Marketing

Forum

DOM Team — Tue, 19 Sep 2017 15:45:48 +0000

A place on the internet where people with common interests or backgrounds come together to find information and discuss topics. This format used to be one of the most common ones on the internet, before the rise of social media. They were also briefly used in early SEO, when people realized they could create their own backlinks there, but these backlinks tend to be devalued, leading to the practice being less common.

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Final URL

DOM Team — Tue, 19 Sep 2017 15:45:37 +0000

The URL address for the page you’re sending traffic to from your digital ads. This can be different than the Display URL, but must use the same root domain.

Feed

DOM Team — Tue, 19 Sep 2017 15:45:25 +0000

Coming in an XML language that uses either RSS or Atom formatting, feeds are an extremely popular way for organizations to get their messages through the clutter and into the hands of interested parties. With the simple click of an orange button (right), users can stay connected to a site’s content (Blogs, news, podcasts, etc.) automatically anytime their computers are connected to the internet. That button will connect you to the feed for our digital marketing blog.

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Facebook Retargeting

DOM Team — Tue, 19 Sep 2017 15:45:12 +0000

While this term can also refer to other forms of retargeting, it is most often used to mean serving digital ads to prior site visitors while those visitors are on Facebook. Facebook opened its ad exchange in December 2012 to allow partners to offer Facebook retargeting.