GA4 Analytics Archives - Direct Online Marketing

Web Metrics

DOM Team — Tue, 19 Sep 2017 17:36:33 +0000

See Analytics.

Cookie

DOM Team — Tue, 19 Sep 2017 15:30:48 +0000

Think of cookies like Batman’s Bat Tracer. When you visit a website, Batman sticks a cookie on your browser to follow you around. Batman can then go back to his Bat Cave and watch where you’re going and where you’ve been. A little Big Brother-ish to be sure, but cookies also provide direct benefits to surfers, including remembering passwords and bringing you offers in which you are genuinely interested (see Behavioral Targeting). This tracking helps to reinforce the data provided by Google Analytics and similar analytics platforms.

The post Cookie appeared first on Direct Online Marketing.

Consumer Data

DOM Team — Tue, 19 Sep 2017 15:28:26 +0000

How an individual interacts with marketing efforts or a website. This is a very specialized, linear approach to interpreting digital marketing data, and allows a brand to hone in on key influencers, rather than the audience as a whole. Going off of this information, a brand can better target marketing efforts to a particular segment of their audience. While this is separate from standard website analytics services, it’s tied to the capabilities that these analytics services provide.

The post Consumer Data appeared first on Direct Online Marketing.

Bounce Rate

DOM Team — Tue, 19 Sep 2017 15:23:53 +0000

Bounce rate is a calculation in Google Analytics that indicates the percentage of website visitor sessions that fail to qualify as an engaged session. Essentially, this is when a user visits a page on your site, but takes no actions and leaves immediately, which signals to Google that they weren’t an ideal user for that

Behavioral Targeting (BT)

DOM Team — Tue, 19 Sep 2017 15:22:15 +0000

An area of internet marketing that is becoming increasingly refined, behavioral targeting looks to put digital ads in front of people who should be more receptive to the particular message given past Web behavior, including their purchases and websites visited. The use of cookies enables online behavioral targeting.

The post Behavioral Targeting (BT) appeared first on Direct Online Marketing.

Analytics

DOM Team — Tue, 19 Sep 2017 14:43:26 +0000

Also known as Web Metrics. Analytics refers to the collection of data about a website and its users. Analytics programs typically give performance data on clicks, time, pages viewed, website paths, and a variety of other information. The proper use of Web analytics allows website owners to improve their visitor experience, which often leads to higher ROI for profit-based sites. Analytics factors into both SEO and PPC strategies, displaying metrics from before, during, and after your campaign, and providing insight about what users are experiencing. Google Analytics 4 is the current standard for web analytics, and our analytics service uses this as the backbone of all measurement and analysis.

The post Analytics appeared first on Direct Online Marketing.

Aggregate Data

DOM Team — Tue, 19 Sep 2017 14:42:15 +0000

A part of data analytics, aggregate data is data that details how a group of consumers interacts with your marketing efforts or websites. This can be how an audience views videos, ads, pictures, etc and what actions are taken after viewing. This can give a comprehensive view of how your target market is engaged, as a whole, through marketing efforts, as opposed to individualized consumer data. This data can be valuable to all aspects of site management and digital marketing, including SEO and PPC, but extending into CRO and Web Design.

The post Aggregate Data appeared first on Direct Online Marketing.