H Archives - Direct Online Marketing

Hyperlink

DOM Team — Tue, 19 Sep 2017 15:49:28 +0000

Often blue and underlined, hyperlinks, commonly called “links” for short, allow you to navigate to other pages on the Web with a simple click of your mouse. This hyperlink takes you to a page with more information about Direct Online Marketing’s free consultations. There are SEO ramifications to the way these links are placed and used on a site, as these links give search engines more context about the page and how it connects to other pages on your site.

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HTML

DOM Team — Tue, 19 Sep 2017 15:49:17 +0000

An abbreviation of HyperText Markup Language, the programming language used in websites. Developers use other languages, like Javascript, that can be read and understood by HTML to expand what they can do on the Web. Understanding how this code is built and understood is a key facet of web design.

Header (or Heading) Tags

DOM Team — Tue, 19 Sep 2017 15:49:04 +0000

HTML heading and subheading tags are critical components of search engine marketing, as often, both are graphical, thereby unreadable to search engine spiders. Optimally, page titles should also be included to clearly define the page’s purpose and theme. All of the header tags should be used according to their relevance, with more prominent titles utilizing

, subheaders using

, and so on. Using these headers properly can be hugely important when working on improving SEO rankings.

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Hashtag

DOM Team — Tue, 19 Sep 2017 15:48:45 +0000

Formerly called the ‘pound sign’, this symbol (#) is used on social media (primarily Instagram and Twitter), as a way to group tweets or pictures by category, phrase, or theme. The ‘#’ is placed directly in front of the text. A popular example of this on Instagram is #TBT (Throwback Thursday) where people post a