T Archives - Direct Online Marketing

Twitter Retargeting

DOM Team — Tue, 19 Sep 2017 17:34:16 +0000

Twitter Tailored Audiences are used to create retargeting campaigns that can serve ads over social media to people who have previously interacted with your brand. There are three ways to use Tailored Audiences, including lists, website retargeting with the Twitter tag, and mobile app interactions.

TrueView Ads

DOM Team — Tue, 19 Sep 2017 17:34:02 +0000

Part of the larger concept of video marketing, TrueView ads are PPC video ads created in Google Ads. TrueView video ads come in two formats: in-stream and in-display. In-Stream ads appear before videos on YouTube and the Display Network. In-display ads can appear in YouTube search results, videos, or on Partner websites.

Tracking Code

DOM Team — Tue, 19 Sep 2017 17:33:50 +0000

Information typically included in the URL which allows an advertiser to track the effectiveness of various aspects of an advertisement. Commonly tracked items include Search Term and referring Search Engine. Direct Online Marketing relies heavily on tracking codes because tracking results is the only way to determine how effective our internet marketing services are.

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TLD

DOM Team — Tue, 19 Sep 2017 17:33:37 +0000

TLD stands for Top Level Domain. The TLD is determined by whatever comes at the end of a domain name at its root – meaning without any page names. So for example, the TLD for our site, 54.236.248.236/dom, is “.com.”

Three Way Linking

DOM Team — Tue, 19 Sep 2017 17:33:17 +0000

A link building strategy designed to create two one-way links between sites that want to complete a link exchange. When using this SEO link building tactic, one website owner involved in the exchange of links typically has access to more than one property. After adding an external link from one site (in this example, “Site A”) to another destination (“Site B”), then Site B places a external link to a third domain (“Site C”). Therefore, a three way link exchange is completed when Site A links to Site B, and Site B links to Site C.

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Text Ad

DOM Team — Tue, 19 Sep 2017 17:33:03 +0000

An online advertisement that contains only written copy. Paid listings found on the results pages of the main Search Engines are currently Text Ads, although this is starting to change. Soon, you should expect to see video ads pop up here occasionally.

Topic Modeling

DOM Team — Tue, 19 Sep 2017 17:32:51 +0000

An SEO strategy that is used when creating or optimizing content based on the primary keyword selected for a web page. Identify keywords related to the same subject as the primary keyword to utilize as secondary keywords, then include / optimize content around the new keywords for a more robust page around the same topic.

Targeting

DOM Team — Tue, 19 Sep 2017 17:32:40 +0000

Shaping internet marketing campaigns to attract certain specific groups of prospective clients. Examples of Targeting include women, gun owners, and Medicare recipients. By better understanding and tailoring your messages to your specific target demographics, you can improve click-through rates for PPC advertisements and web pages alike. Behavioral Targeting is a newer, specific type of focus for advertisers.

The post Targeting appeared first on Direct Online Marketing.

Takeover Ads

DOM Team — Tue, 19 Sep 2017 17:32:28 +0000

A type of display advertising typically reserved for high-profile brands and products (consumer goods, new mass media releases, sporting events) on high-traffic online publications. Commonly referenced on the homepages of sites like Yahoo!, MSN, or even ESPN.com, this advertising strategy is often called a “homepage takeover”. To deploy this as an advertising tactic, publishers allow an advertiser to place creative in each available ad spot in their layout. As web development has progressed, takeover ads can also incorporate creative into the site background, or even have some type of interactive component.

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Tags

DOM Team — Tue, 19 Sep 2017 17:32:16 +0000

Words or phrases used to describe and categorize individual blog posts, videos, and pictures. Correctly using tags organizes content for users and can help with visibility through SEO and social media optimization.