N Archives - Direct Online Marketing https://www.directom.com/letter/n/ Tue, 10 Nov 2020 16:21:35 +0000 en-US hourly 1 https://www.directom.com/wp-content/uploads/2025/01/favicon.png N Archives - Direct Online Marketing https://www.directom.com/letter/n/ 32 32 Nano Influencers https://www.directom.com/glossary/nano-influencers/ Tue, 10 Nov 2020 16:21:35 +0000 https://www.directom.com/?post_type=glossary&p=12502 A nano influencer [also commonly spelled with a hyphen as (nano-influencer)] and as a single word (nanoinfluencer)] is a social media user with a follower volume ranging from 1,000 to 5,000. Compared to the traditional influencers that companies contract with as part of influencer marketing, nano influencers tend to charge less per sponsored post with

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]]> A nano influencer [also commonly spelled with a hyphen as (nano-influencer)] and as a single word (nanoinfluencer)] is a social media user with a follower volume ranging from 1,000 to 5,000. Compared to the traditional influencers that companies contract with as part of influencer marketing, nano influencers tend to charge less per sponsored post with a higher rate of engagement. As investments in influencer marketing continue to grow, the cost of sponsored campaigns with influencers who have a follower count greater than 10,000 is skyrocketing. This trend has led many companies to turn to nano influencers for cost-effective social media advertising.

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]]> Neuromarketing https://www.directom.com/glossary/neuromarketing/ Tue, 19 Sep 2017 15:58:42 +0000 http://www.directom.com/?post_type=glossary&p=360 A relatively new field of marketing, which incorporates neuroscience as a means of predicting consumer behavior. Neuromarketing takes into account the brains behavior to marketing tactics, particularly the ‘rewards center’ of the brain, as an attempt to create marketing campaigns that target markets will respond more strongly to on a subconscious level.

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]]> A relatively new field of marketing, which incorporates neuroscience as a means of predicting consumer behavior. Neuromarketing takes into account the brains behavior to marketing tactics, particularly the ‘rewards center’ of the brain, as an attempt to create marketing campaigns that target markets will respond more strongly to on a subconscious level.

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]]> Naver https://www.directom.com/glossary/naver/ Tue, 19 Sep 2017 15:58:28 +0000 http://www.directom.com/?post_type=glossary&p=359 Naver is Korea’s largest search engine and Web property. They offer paid search programs, although their pay-per-click program for non-Korean marketers has primarily been offered through Yahoo! / Overture – Korea. Naver’s closest Korean competitor is Daum.

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]]> Naver is Korea’s largest search engine and Web property. They offer paid search programs, although their pay-per-click program for non-Korean marketers has primarily been offered through Yahoo! / Overture – Korea. Naver’s closest Korean competitor is Daum.

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]]> Natural Listings https://www.directom.com/glossary/natural-listings/ Tue, 19 Sep 2017 15:58:16 +0000 http://www.directom.com/?post_type=glossary&p=358 Also referred to as “organic results”, a natural listing is the non-advertised listings in Search Engines. Some search engines may charge a fee to be included in their natural listings, although most are free. How high or low your website is ranked depends on many factors, two of the most important being content relevance and

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]]> Also referred to as “organic results”, a natural listing is the non-advertised listings in Search Engines. Some search engines may charge a fee to be included in their natural listings, although most are free. How high or low your website is ranked depends on many factors, two of the most important being content relevance and Link Popularity. The improvement of these rankings is completed through search engine optimization, among other services.

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