We are one of seven companies headquartered in West Virginia on this year’s list. In addition to achieving spectacular revenue growth of 150% over the last three years, our agency has also:

• Increased it’s total employee count by 179% (PS – we’re actually hiring right now! Check out our latest job openings.)
• Earned 5 awards from the WV Department of Commerce for entries into new international markets
• Received recognition as one of the Pittsburgh region’s best places to work by BizJournals
• Completed the acquisition of C-leveled, a Pittsburgh digital marketing agency
• Maintained its decade-long status as one of Google’s top 200 global partner

“As crazy as it seems today, back in 2006, people still weren’t sure if the Internet had staying power,” said Justin Seibert, our founder and President. “To see DOM grow from me doing work in my basement to hitting this mark really means a lot.”

“None of this would be possible without the tremendous team we have supporting our clients around the world,” he continued. “Everyone has contributed to this accomplishment. I feel very excited, blessed, and fortunate to get to work with so many talented experts and amazing human beings on our team every day.”

Our first ever ranking in the Inc. 5000 is 3,473 overall. In total, the 5000 companies included in this year’s list are responsible for creating over $317 billion in total revenue and adding over 1.1 million jobs to the economy.

The Inc. 5000 is a prestigious list that was first published in 1999, featuring the fastest growing and most innovative private companies in the US. To create the list, Inc. ranks overall revenue growth for every company that applies over a three-year period.

The complete list was released online on Tuesday, and the annual magazine featuring the top 500 companies will hit newsstands on August 23.

The post We Made The 2022 Inc. 5000 (And We’re WV’s 4th Fastest-Growing Company) appeared first on Direct Online Marketing.

Learn more about your new go-to Analytics platform – featuring insights and commentary straight from experts inside Google – in our upcoming webinar on July 14, 2022.

Maybe you’re someone who already has strong Google Analytics muscles, or you’re at least comfortable with the platform. Are you sure that there’s nothing you could possibly learn from DOM’s analytics experts?

Are you willing to bet your data on that? All of your data?

It’s not like the last few years. The moment the clock strikes midnight on July 1, 2023, your beloved Universal Analytics won’t work anymore. You’d better have your analytics ducks in a row or you’ll be staring at a whole new events-based data model.

If you just try to recreate everything in GA4 that you’ve come to expect from Universal Analytics, you’ll be missing out on a whole heaping helping of new ways to analyze about your website’s data.

Don’t you want to be ready? Don’t you want to know what you’re getting into?

From seasoned pro to analytics newbie, if you have a website or somebody up the org chart expects you to know how it works, you’d better be prepared.

Do you have a couple of hours to spend on a free Google Analytics 4 training webinar?

Can you afford not to?

If you just answered “yes” to the first question and “no” to the second, please click the banner below to get registered for our next webinar.

Regardless of whether or not you’ve already implemented GA4, are you ready to use it to provide your marketing team with meaningful insights?

You don’t have to dread the day when you need to use GA4 to get the same insights you’ve come to expect from Universal Google Analytics.

You need to invest in careful planning and strategy to get meaningful insights from your data. This upcoming webinar is the perfect starting point for you to reimagine your measurement strategy for digital campaigns.

Meet The Speakers For Our Google Analytics 4 Training Webinar:

Speaker: Dan Walsh
Agency Development Manager, Google

Dan is an Agency Development Manager at Google and focuses on supporting digital agencies and their clients to get the most out of the Google Ads ecosystem. With more than 15 years in the media industry across Fortune 500 companies as well as scrappy startups, Dan enjoys helping clients of all sizes to get the best out of their advertising investments.

Featured Analyst: Steve D’Angelo
Senior Digital Analyst, DOM

DOM Senior Digital Advertising Analyst Steve D’Angelo is certified in multiple disciplines of digital marketing and advertising from Google (including Google Analytics) and HubSpot. He has spent his entire career helping growing and enterprise companies in data-driven industries like healthcare, technology, and insurance create actionable measurement strategies so they can fully utilize their complex analytics setups.

Featured Analyst: Dana Schumacher
Senior Digital Analyst, DOM

DOM Senior Digital Analyst Dana Schumacher is a Google Analytics Qualified Individual who was one of the first hires at DOM specifically dedicated to campaign analysis. Prior to joining our team to help our clients grow their SEO and social media campaigns with greater confidence, Dana spent over a decade serving as an in-house analyst for publicly traded enterprises, eCommerce companies, and software development firms.

Speaker: Justin Seibert
President, DOM

DOM President and 20-year digital marketing veteran Justin Seibert started in the field in 2001 as a one-man digital marketing department for an LA-based firm; in 2006 he founded DOM and has grown it into a top 200 Premier Google Partner who’s worked with clients on every populated continent.

Ready To Sign Up
After Seeing The Speaker Lineup?
Click Here To Get Registered.

The post Begin Your Google Analytics 4 Training In Our Upcoming Webinar appeared first on Direct Online Marketing.

Get SaaS-y and Get Those Leads Flowing

One of the most challenging parts of running a business is generating leads that convert to sales. This is especially true for a market as competitive as SaaS, which is as crowded as it is diverse. This is an industry full of big, entrenched interests, medium-sized businesses with a reliable and growing user base—as well as, of course, plucky start-ups looking to disrupt.  

DOM’s Justin Seibert will present alongside Google’s David Hinshillwood. They will show you how to grow demand and increase ARR worldwide, all tailored to SaaS. Here are the main topics that Justin and David will dig into:

How to Build Data-Driven Demand Engines. 

Generate a profitable, predictable flow of leads and opportunities from your target addressable market. 

How to Define Meaningful Metrics

Measure what matters and develop a dashboard on just where you need to focus your attention.

How to Increase Pipeline Close Ratios 

Learn how to fill your funnel with the leads most likely to move to opportunities and sales. 

While Justin and David will focus on SaaS companies, many of the topics they’ll cover could help digital marketers of all kinds. 

Just like all of our webinars, this one is totally free.  

Sign up for the webinar. 

The post October 2021 Webinar: Getting SaaS-y With Google appeared first on Direct Online Marketing.

But if you’re like us, you don’t have the luxury of living under rocks, and you have to adapt to the world as it is. You’ll remember we spent most of 2020 with travel highly restricted, if not completely curtailed. While 2021 brings a number of vaccines, we’re not looking at a complete return to the normal ways of doing business. 2021 will see us leaning heavily on digital marketing to make up some of those gaps left by the absence of in-person marketing opportunities of years past. This is especially true when it comes to getting those overseas conversions.

As covered in our previous webinar with the Southwestern Pennsylvania Commission, Justin Seibert from Direct Online Marketing will talk about how businesses can use digital tools to enhance their export marketing efforts. We went over the basics before, and now we’ll look at some of the more advanced methods

Join us on Tuesday, January 19th at 10 am EST, and take your search engine optimization, digital/social media advertising, and email efforts to the next level. By putting into practice what you learn in this webinar, you’ll be able to increase your export sales in 2021 and you might even be able to get GAP grants to help you pay for it.

This webinar is perfect for exporters who are already attracting interest from overseas and who want to build a successful digital marketing strategy. You don’t need to have joined us for the first installment of this webinar series, but it doesn’t hurt–the SPC and DOM will build on the foundational knowledge shared in the previous webinar.

The post January 2021 Webinar: Advanced Tactics to Generate Foreign Sales Online appeared first on Direct Online Marketing.

This session will be hosted by Justin Seibert and it is designed to give you specific tips and insights to help you maintain and build stronger connections with your target audience in a shifting marketplace.

This webinar is brought to you in conjunction with DOM’s partnership with the Pittsburgh Technology Council. PTC members cut across Pittsburgh’s tech sector from hardware and IT to life sciences and application developers.

WHEN

Thursday, May 21st, 2020 | 3:00 PM – 4:00 PM

COST

FREE

TOPICS TO BE COVERED

• How to select the best tactics for your goals
• Tips for creating content
• How Google’s formula works
• Customizing digital advertising campaigns that work
• What metrics you need to really know
• What is important for SEO in 2020 and beyond
• A to drive home the above information

CUSTOMIZED FEEDBACK ON YOUR ACTIVITIES

Interested in a conversation with our team about our advice for marketing in times of crisis? Here’s how it works:

1. Request a complimentary digital marketing strategy consultation.
2. A strategist from our office will arrange a 15-minute call to collect information about what you’re currently doing. You can provide access to your analytics or digital advertising platform if you desire at this time. (We’ll sign an NDA if you’d like.) We’ll set a time for a follow-up call.
3. We’ll review your efforts.
4. One of our experts will contact you at the arranged time to provide recommendations.

That’s it.

CAN’T MAKE THE SESSION BUT STILL LOOKING FOR HELP?

Our DOM DIY Vlogs focus on simplifying different aspects of Organic SEO, PPC Advertising, and Social Media Marketing in order to provide valuable takeaways you can immediately put into practice.

Want More?  Watch Justin’s Actionable Insights on YouTube

Here are other resources that might be helpful

• Drive quality traffic to your website
• Engage Justin to speak at your conference
• Get the Crisis Response Guide For Digital Activities

Contact our Pittsburgh marketing firm today for more information on SEO & PPC services.

The post Webinar: Updating Digital Marketing in Uncertain Times appeared first on Direct Online Marketing.

Before taking our work remote for the time being, DOM team members had been working out of two offices — one in Wheeling, WV, the other in Pittsburgh, PA. So we know how to keep in touch even when we’re not working in the same place.

In fact, at the end of February, we launched our “Working From Home” Beta. In this new program, each one of us gets one day a month to work from home. Little did we know that just a week or so later, we’d all be working from home for a while.

A New Way to Work

All of a sudden, it felt like a scene out of Harry Potter, except where Lord Voldemort is COVID-19 making Harry (that’s me) feel alone and isolated from his friends. Luckily, this is another story. And working from home is less dramatic than the 8-movie saga. The first day was hard, but it got better by the end of the week.

When I started working from home, I realized I’d forgotten a few things at the office, things that I just miss having around and things that keep me accountable. I started a little mental list for the material things: my second monitor, my mouse, my notebook for notes (and doodles), my pens, and my headphones.

The material things were fairly easy to get (and management was even willing to buy us equipment and ship it to our homes if necessary). It took a couple of trips to the office for Mike Criswell and me to get everything I needed. Then my home set up was much better than day 1.

Looking To Grow? Idea Driven? Not A Jerk?
You Might Be A Great Fit For DOM.
Check Out Our Current Openings.

These Are a Few of My Favorite Things

Also, it was super important that I get three of my favorite desk accessories:

1. TIA Picture Holder — Nikki Powley got me this picture holder when I became a very proud auntie! The picture is of me with my two beautiful nieces on my graduation day from West Liberty University.
2. Coffee Mug — I drink coffee, then I exist. What I like most about this mug is that it has a hefty lid and keeps my coffee warm for a long time. And isn’t that saying cute?
3. A Good Onion — That’s a stress ball shaped like an onion. To learn more about the story behind our Good Onions, check out the Careers Page.  I figured the days ahead might be a bit rocky, so it’s nice to have a stress reliever on hand.

Besides the physical stuff, there’s also the personal. I missed my coworkers. There’s a camaraderie in the office that is natural among us just from working all in the same space: We’re our daily neighbors. I’ve come to realize, though, that that togetherness isn’t gone. Our virtual chat app blows up every day with client updates, challenges, and opportunities — but also with random conversations and hilarious oversharing about our new work environments.

Our Home Assistants

They have been on call too:

Auggie — Reviewing our Slack conversations.

Huey — Ready to start the day!

DOM Spotify Playlist

On our first Friday of working from home, we created “The Best Friday Playlist Ever” on Spotify. Some of us call it The Most Eclectic Playlist; that’s what makes it unique. Everyone shared their favorite songs, the ones that help them stay motivated. We’re thankful that someone added “Don’t Stop Me Now” by Queen. We’ve continued to listen and will keep updating the playlist. So far it’s 6 hours long!

DOM Meetings

Nowadays, social interaction is more appreciated than ever. I’ve taken a few screenshots to share the joy:

A Hoodie Meeting

If you didn’t have a hoodie, you had to improvise.

PPC Meeting on St. Patrick’s Day

State of DOM

Working From Home Learnings

We’ve also been discussing the challenges of working from home. Here is some advice from the team:

• Dress like you are going to work — It can sound silly, because why do you need to dress up if you’re not going anywhere? But getting dressed as if you were going into work helps you get in the right mental space.
• Use video calls to communicate as much as possible – This will help you feel connected to coworkers and supervisors. Email and Slack are great, but seeing and hearing your workmates helps maintain those bonds in a more personal way. And remember to use good lighting and a nice background!
• Create your own routine — No matter how minutely or broadly you care to define it, write down a schedule and do your best to stick to it.
• Never underestimate the power of walks — If you are feeling stressed out or it’s hard to concentrate, go on a walk (close to home, down the hall, out in your yard, or walk your dog or cat). Get fresh air and you will feel better.

To everyone out there who is also adjusting to working from home, you are not as alone as it might seem that Lord Voldemort is trying to make you feel. We all are figuring out new ways to be productive and stay sane. Keep an open mind to new ideas. Practice understanding — of both others and yourself. And be kind, always.

The post Working From Home? DOM is On It! appeared first on Direct Online Marketing.

“the action or process of causing a group of people to work together effectively as a team, especially by means of activities and events designed to increase motivation and promote cooperation.”

DOM’s Break It Ups

Here at DOM we took this definition to heart and designed our own weekly, 15-minute team activities called “Break It Ups.” The point of these activities is to get us away from our computer screens and clear our minds.  We have a standing event in our office calendar for Wednesdays at 2:40PM that reminds the whole office to pause and interact with our coworkers through fun activities.

Doing these Break It Ups helps the DOM team foster cooperation, motivation, and some healthy competition. They also give the team some time to relax and reenergize toward our work. We often feel more productive and eager to tackle our most difficult projects afterwards.

Looking To Grow? Idea Driven? Not A Jerk?
You Might Be A Great Fit For DOM.
Check Out Our Current Openings.

Team Building = Team Bonding

We recognize that the team spends a large portion of their days at the office; Break It Ups are a great way to get to know the coworkers we spend all our time with. Since starting DOM Break it Ups, we have developed stronger connections between the branches of the office as well as our teammates.

Haley Steed from our Organic Team told FitSmallBusiness.com that our Break It Ups are “.. a great way to break out of our weekly routine, and really laugh and bond with our colleagues. While it may seem silly (…), it really helps create an air of camaraderie in the office.”

Activities have included:  Scattergories, seeing which team could build the biggest tower out of spaghetti and marshmallows, and even Cards Against Humanity.

Team Activity Favorites

A DOM favorite has been Pictionary where we compete in teams to guess what each other are drawing. We set a timer and if nobody guesses by the time is up, that team loses out on the round. We may or may not fight over which team gets the graphic designer on their team.

The back to back drawing contest also brought out a competitive edge in us which was able to distract us for a few minutes. One of our PPC managers, Leland Reed, said this about his experience participating in the back to back drawing contest:

“One of my favorite things we’ve done for Break It Up is the back to back drawing exercise. It was a great way to explore the trust we have in each other and also get our minds off of work, while still dealing with some problem-solving situations. It also doesn’t hurt that my team dominated the competition and ended up with an almost perfect drawing.”

We love trying new activities every week and are always on the lookout for new ideas. Please share your ideas with us on Facebook, Twitter, LinkedIn, or Instagram!

Looking To Grow? Idea Driven? Not A Jerk?
You Might Be A Great Fit For DOM.
Check Out Our Current Openings.

The post Beat Work Stress With A Few Team Building Activity Ideas appeared first on Direct Online Marketing.

Here’s a remarkable video showing the human element of how being gone affects these brave soldiers and their families. If you do not bawl, you are a soulless android with a Vulcan heart.

Please take the time to thank and honor these brave men and women this Veterans Day. Thank you.

The post Remember our Veterans appeared first on Direct Online Marketing.