U Archives - Direct Online Marketing

User-Generated Content

DOM Team — Tue, 19 Sep 2017 17:35:15 +0000

Brands with a dedicated audience will sometimes try to include them in the content creation process. Known as user-generated content, or “UGC,” users or community members of a brand will create and contribute their original content for the brand. This content is usually posted via social media or directly on the brand’s website. These are

Usability

DOM Team — Tue, 19 Sep 2017 17:35:04 +0000

How easy it is for a user to navigate a website and find the information he or she is seeking.

Universal Search

DOM Team — Tue, 19 Sep 2017 17:34:53 +0000

The placement of multiple types of results within a general search so that a user receives images, videos, local search results, news articles, and more next to general Web pages. Also called blended search.

Unique Value Proposition (UVP)

DOM Team — Tue, 19 Sep 2017 17:34:42 +0000

In essence, what it is that sets your product, service, or company apart from others and why potential clients should care enough to choose you. In conversion rate optimization terms, this refers to the practice of ensuring that a user can figure out what it is that you offer within 5 seconds of the page

The post Unique Value Proposition (UVP) appeared first on Direct Online Marketing.

URL

DOM Team — Tue, 19 Sep 2017 17:34:27 +0000

Uniform Resource Locator. These are the letters and symbols given to a browser that make up the address of specific Web pages. For example, this page’s URL is “https://www.directom.com/glossary/url/”. From an SEO perspective, it’s best to have the cleanest, shortest, but most concise, URL possible for any given webpage.