How To Do SEO For SearchGPT

Face it: AI isn’t leaving – no matter how much we hate it. So, what can we do now? Optimizing your website for ChatGPT is increasingly important these days if you want to stay competitive. With so many people using AI for quick answers, making sure your site is friendly for these tools can boost your visibility big time. By structuring your content clearly and including relevant keywords, you make it easier for ChatGPT to pull accurate information from your site. This means more accurate and helpful responses for users, leading to more traffic to your site. Plus, having well-organized, AI-optimized content can improve your overall search engine ranking. In a nutshell, a little effort in optimization goes a long way in staying ahead of the curve. Direct Online Marketing has even launched AI Marketing Services ourselves. Read on to learn about how you can optimize your content to appear more within AI Search Results.

How To Optimize Your Website For ChatGPT…. And How To Use ChatGPT To Optimize Your Website

As OpenAI preps to launch their own competitor to Google, the concept of optimizing your website for ChatGPT or the OpenAI search engine becomes even more important. Below is our detailed information on how to do SEO for ChatGPT, whether you are a novice or an advanced web user. The most important thing to remember through all of this is:

Why should YOUR website be considered an authority?

On that note, continue on to learn more about how you can optimize your website for ChatGPT and the OpenAI Search Engine competitor to Google.

How Can I Optimize My Website? A Quick Guide

First, The Basics: How To Optimize Your Website?

“But, how do I optimize my website?” you may be asking. If you haven’t even started SEOing your website the old fashioned way, you may be getting ahead of yourself trying to understand SEO for ChatGPT and the new OpenAI search/AI system they are calling 4o.

So, let’s quickly cover How To Optimize Your Website

How Do You Do SEO For Your Website?

Optimizing your website for Google search – and other search engines – involves several key strategies that enhance content and technical aspects through updates to your site’s code, content, and structure.

First, you need to make sure your content is high-quality, relevant, and keyword-optimized. This is key!

Conduct thorough keyword research to understand what terms your target audience is using and incorporate these naturally into your content.

Use compelling titles, meta descriptions, and headers to make your content more appealing to search engines and users.

Regularly updating your content to keep it fresh and relevant also plays a crucial role in maintaining and improving your search rankings.

“How Do I Optimize My Website For SEO?” – Technical Talk:

On the technical side of things, make sure that your website is mobile-friendly and loads quickly, as these factors significantly impact your search rankings. The slower the site – the worse your traffic will be, the worse your rankings will be, and the worse your conversions will be. Speed is essential.

Implementing clean, efficient code and using responsive design principles can improve user experience and search engine visibility.

Additionally, optimize your website’s structure with a clear hierarchy and internal linking, making it easier for search engines to crawl and index your pages.

Using tools like Google Search Console can help you monitor your site’s performance and identify any issues that need addressing.

So, now that you have the basics on how to optimize your website, lets ask the big question… How Do You Do SEO For ChatGPT?

How To Use ChatGPT For SEO?

Using ChatGPT for SEO opens up new ways to streamline content creation and keyword research.

ChatGPT can generate optimized content, such as blog posts, meta descriptions, and product descriptions, that integrate relevant keywords naturally. By inputting prompts with specific topics and target keywords, ChatGPT can deliver content that ranks well while maintaining readability. Additionally, it can assist in ideation by offering suggestions for new content topics based on trending keywords or gaps in existing content. This allows marketers to develop high-quality, SEO-friendly content quickly.

Another powerful way to use ChatGPT in SEO is through automating repetitive tasks like updating title tags or generating variations of content for A/B testing. ChatGPT can create multiple iterations of meta tags, titles, and headings, enabling easy testing to find what works best for SEO performance. It also supports competitive analysis by reviewing content from competitors and providing insights on how to improve your own site’s SEO strategy.

How To Optimize Your Website For ChatGPT

How To Do SEO For ChatGPT?

AI is finally here, and it is named ChatGPT. And it’s smart. Wicked smart.

Gone are the days of AOL Instant Messenger chatbots – today’s AI is intelligent, witty, and well-read. 

Coming up in AI responses to queries, especially those from ChatGPT, is increasingly becoming a focus for SEOs and digital marketers this year. But how do you optimize your website for ChatGPT and other AI bots?

In this article, we will go right to the artificial intelligence engine itself, as well as provide some general tips for search engine optimization that can help future-proof your website for the new advancements in AI that are around the corner.

Where Does ChatGPT Get Its Data?

Currently, ChatGPT does not scour the web on it’s own – it is fed data, and it uses that data to learn. While that data IS from the Internet and many websites, it is currently out of date (it is from 2021), but it is in the process of being updated soon with current 2023 data.

When this happens, it will take the information it was fed and update its answering capabilities, including references to websites within its search and query results. 

“The training data for ChatGPT was cut off in 2021, so it is up to two years outdated as of 2023. However, it still has a vast amount of information on a wide range of topics, and its training data includes text from diverse sources such as websites, books, and articles, which provides a broad base of general knowledge. But it is important to keep in mind that some information and events that have taken place since the training data was cut off might not be reflected in its responses.”

ChatGPT

The current understanding is that if you rank well for various queries in the new set of data and the continuous flow of data following, you will show up more frequently in the results ChatGPT gives to its users.

But how can you do that?

How To Do SEO for ChatGPT

According to the prompt I asked ChatGPT in the development of this article…

“As ChatGPT is an AI language model developed by OpenAI, it is not possible to optimize a website specifically for it. However, here are a few general tips for creating a website that is friendly for language models and search engines:

How To Optimize For ChatGPT

1. Again, just like we said above – use clear, concise, and well-structured content: This will help language models and search engines understand the content on your website and provide more accurate and relevant results.
2. Utilize headings and subheadings: This makes it easier for language models and search engines to understand the structure of your content.
3. Include relevant keywords: Use keywords relevant to your content in your headings, subheadings, and throughout your content to help search engines understand the topic of your website.
4. Provide high-quality, original content: Search engines and language models prefer websites with high-quality, original content over sites with low-quality or duplicate content.
5. Make sure your website is easily accessible: Ensure that your website is easily accessible to both users and search engines by avoiding broken links and fixing technical issues.

These tips can help ensure that your website is well-structured, easily understood, and provides a positive user experience, which can improve its overall visibility and ranking in search engine results.”

ChatGPT, 7/30/2024

Sure, we believe you.

To Optimize For AI, Optimize For Voice Search

One of the clearest understandings we have regarding the information given back by ChatGPT is how much it seems to prefer natural human language, and when questions are both Asked and Answered within the content. This presents strategies akin to how an SEO or webmaster may optimize their website for voice assistants, like Google Home and Amazon Alexa. 

“Optimizing your website for AI tools like ChatGPT is crucial in today’s digital landscape. By structuring content clearly and incorporating relevant keywords, businesses can enhance their online visibility, ensuring that AI-driven platforms accurately represent their information and connect them with the right audience.” – Billy Wright, Lead Digital Marketing Strategist at Direct Online Marketing.

How Do You Optimize Your Website For Voice Search?

Here are some tips on how to best optimize your website for voice search and voice assistants.

Use conversational language: Voice search queries tend to be more conversational and longer than text-based searches, so use language that is natural and easily understood.

Optimize for local search: Voice search is often used for local queries, so make sure your website is optimized for local search by including your business name, address, and phone number (NAP) on your website.

Utilize structured data: Use schema markup to help search engines understand the content on your website, including your business’s NAP and information about products and services.

Provide quick answers: Voice search is often used to find quick answers to questions, so make sure your website provides concise and accurate answers to common queries.

Make sure your website is mobile-friendly: Many voice searches are conducted on mobile devices, so it’s important to make sure your website is mobile-friendly and easily accessible on all devices.

By following these little tips, you can help improve your website’s visibility in voice search results and provide a better user experience for voice search users.

Get more tips from our team on how to optimize for voice search by checking out this resource, How to Optimize for Voice Search.

How Do You Use ChatGPT As A Search Engine? – The Future Of SearchGPT

Will ChatGPT replace Google in the future? It’s the question many webmasters, digital marketers, and SEOs keep asking – but no one really knows what’s in store. ChatGPT has its own canned response to questions about it’s future as a potential search engine, stating, 

“While OpenAI may choose to develop other models with web crawling capabilities in the future, ChatGPT itself is not designed to crawl the web.” 

ChatGPT

For an SEO like me? That’s doublespeak for Coming Soon.

UPDATE: It did come soon.

In fact, ChatGPT Search now exists and it delivers results very similar to Google, but not the same as Google.
And guess what? You can do SEO for it….

A Digital Marketing Agency That Does SEO For SearchGPT

For more information on how you can get your website optimized with AI Marketing Services, contact us today.

Note: This article was updated January 15, 2025 to include new information including a link to Direct Online Marketing’s AI Marketing Services page.

The post How To SEO Your Website For ChatGPT In 2025 appeared first on Direct Online Marketing.

Algorithms rule search results, but humans still rule connections.

SEO moves fast in a world with AI-driven search engines. You can’t afford to pretend things are the same old, same old — your search rankings won’t play along. Google keeps integrating AI into search results, Bing’s Copilot is taking off, ChatGPT’s search engine is here, & everyone’s just trying to figure out what comes next.

But AI doesn’t replace people. It sharpens the tools people already use.

Mastering SEO in 2025 means knowing which algorithms matter most, how to use the right keywords without sounding like a robot, and finding fresh ways to make sure actual humans read your content.

That’s exactly why we’ve set up this interactive, hands-on webinar. It’s made for communicators, PR pros, content writers & anyone else whose job is to make content stand out in search results without losing that human spark. 

If you’ve felt lately like SEO’s a slippery slope and the slope’s only getting steeper, this webinar’s exactly what you need. 

Who

PR communicators, content creators, digital marketers—really anyone whose job involves getting content noticed by humans & algorithms alike. If SEO ever caused you a headache, or if you’re tired of guessing what works, this is for you.

What

It’s two days packed with everything you need to handle SEO when AI is calling the shots. Here’s what you get out of it:

• SEO Trends for 2025: Google’s newest AI tools, Bing’s Copilot, ChatGPT’s search engine—everything changing the SEO game right now.
  
• Keyword Research: How to find & use keywords that actually get noticed without sounding forced or awkward.
  
• Better Writing for SEO: Learn how to write blogs, press releases & web copy that real people like and search engines understand.
  
• Alternative Platforms: Real-life tactics to rank high on Gemini, Perplexity & ChatGPT’s new search tool, not just Google.
  
• PR + SEO: Practical ways to tie your PR work directly to better search visibility and higher domain authority.
  
• Real-Life Exercises: Hands-on practice that gives you skills you can use immediately.
  

When

May 1 & 8, 2025
1:00 – 4:00 p.m. ET

Key Takeaways

• You’ll know exactly what’s changing in SEO—no guesswork, no panic.
  
• You’ll walk away with keyword skills that feel natural instead of robotic.
  
• You’ll know how to create content that humans love and AI rewards.
  
• You’ll be ready to handle whatever new search platforms pop up next year.
  
• You’ll see how PR and SEO go hand-in-hand to boost your visibility.
  

Why You Should Attend

SEO isn’t exactly getting simpler, folks. The rules change every year, sometimes even every month, & the stakes keep getting higher. The quicker you learn, the less stress you’ll have about staying visible online. You’ll walk away feeling confident about the future—not worried about it.

How to Register

Reserve your spot right here: https://theeventnexus.com/2025-master-seo

Meet Your Webinar Experts

Justin Seibert

President, Direct Online Marketing

Justin Seibert’s been mastering search engines since before “SEO” became a buzzword—back when Google was still young & dial-up was common. In 2001, he turned a small online marketing division of a Los Angeles financial firm into a multi-million-dollar machine.

In 2006, Justin founded Direct Online Marketing (DOM) with a simple plan: help businesses everywhere grow online without smoke-and-mirrors marketing. Transparency, results, no long-term contracts. This practical approach helped DOM earn a spot among the top 200 Premier Google Partners.

Justin racks up awards almost as often as frequent-flyer miles. Hanapin Marketing recognized him as one of the top 25 PPC experts around, the West Virginia SBA named him Entrepreneurial Success of the Year in 2015, & he was named West Virginia Exporter of the Year in 2017.

Digital marketing events from Buenos Aires to Bucharest often ask Justin to speak. He’s given talks at universities, been featured in global publications, & he still makes time for family. He and his wife Kristin have three kids, one of whom clearly has a sharp sense of humor.

Jonathan Bentz

Sr. Digital Marketing Strategist, Direct Online Marketing

Jonathan Bentz doesn’t mess around with SEO fads—his approach gets straight to business. As DOM’s Senior Digital Marketing Strategist, Jonathan shapes SEO projects that directly boost client revenue. Not just rankings, actual dollars.

Jonathan began his career at West Virginia University with a journalism degree before spending more than 10 years sharpening SEO strategies in tough markets like hospitality & cloud tech. At DOM, Jonathan quickly aligned corporate branding and SEO strategies into one clear, powerful vision.

Jonathan focuses on the technical side of SEO without making things complicated. He treats Google as the AI-driven trust machine it is. Build trust, grow traffic, earn revenue—simple, direct, effective. He has shared his expertise with publications like Entrepreneur.com, Ecommerce Times & CIO Online.

Outside DOM, Jonathan mentors startups at WVU’s Vantage Ventures and volunteers on his church’s leadership team. He’s passionate about creating economic opportunities in underserved communities—& whenever he can, Jonathan spends quality time with his young kids and family.

The post How PR Communicators Can Master SEO in The Age of AI appeared first on Direct Online Marketing.

Here’s why DOM stands out as the best digital marketing agency in Pittsburgh.

1. Proven Track Record with Full-Service Campaigns

DOM isn’t just a digital vendor. We operate as a strategic partner offering full service digital marketing across SEO, PPC, social media advertising, Google Analytics consulting, and conversion rate optimization. Our client-first philosophy means your objectives dictate the strategy, and results are measured in real revenue gains.

2. Industry Recognition and Elite Partnerships

We’re one of the top 3% of agencies globally as a Google Premier Partner, and we’re also certified with Microsoft Advertising, Semrush, and HubSpot. These partnerships give us access to advanced tools and betas that help us deliver faster, more meaningful impact.

3. Global Reach, Local Impact

From startups in the Strip District to manufacturers exporting in over 100 countries, our internet marketing services scale with our clients. DOM’s international digital strategy has helped clients grow beyond Pittsburgh and thrive in complex global markets.

4. Strategic SEO Execution

Our team doesn’t chase rankings—we build sustainable SEO campaigns focused on traffic that converts. Whether you need local, enterprise, or franchise SEO services, we back our strategy with data and reporting that ties directly to business KPIs.

5. Analytics-Led Decisions

Being right is good. Proving you’re right is better. Our Google Analytics-certified team supports clients with advanced GA4 setups, helping tie digital marketing efforts to business outcomes. We’re one of the few agencies nationally recognized for Google Analytics services across attribution modeling, CRO tracking, and business intelligence integrations.

“Direct Online Marketing delivers strategy, performance, and transparency. It’s what makes us the go-to digital marketing partner for Pittsburgh businesses ready to grow.” —Justin Seibert, President, Direct Online Marketing“

6. Performance-Driven Paid Media

We don’t set and forget. Our PPC strategies evolve constantly to outperform benchmarks. Whether it’s B2B lead gen or ecommerce PPC campaigns, we optimize aggressively to increase ROAS while cutting waste.

7. Culture That Gets Results

People stick with us because our team is built on a ‘No Jerks’ policy and a collaborative, data-first mindset. We don’t just “work together.” We challenge each other to get better—and our clients feel that every day.

The post Why Direct Online Marketing Is the Best Digital Marketing Agency in Pittsburgh appeared first on Direct Online Marketing.

Holiday eCommerce Mistakes

The Holidays drive an absolutely absurd amount of traffic to major US retailers each year and with it, eCommerce purchases. But what happens if your retailer website has SEO and User Experience issues? What kinds of mistakes can a large company make that impact it’s ability to grow exponentially each Black Friday? Today, we will take a look at an eCommerce retail giant, Best Buy.

SEO Site Audit – BestBuy.Com

Best Buy is a multinational consumer electronics retailer headquartered in the United States. It offers a wide range of products, including electronics, appliances, and entertainment items, both online and through its brick-and-mortar stores. They also have an incredibly slow website…

Website Speed Issues

When I say slow, I mean like molasses. At least for the Crawler. Currently, they’re getting a 33 out of 100 for performance when using Google’s Page Speed Insights tool. This score, unacceptable in the eyes of Google, not only potentially impacts their ability to rank as well as they should but also their ability to get potential users to make purchases on their site. 

According to Google’s own internal testing data, for every second your site takes to load conversions can drop by 20%. Think about how much of an impact that could have on your sales.

But It Looks Like It Is Loading Fast…For Me?

Sometimes the Page Speed Insights tool will see websites load much slower than it seems to your own eyes. In this case, the crawler believes that the website takes ~9.3 seconds to load properly for a user. This is because so many files are loading in the background that piece together the entire site, that it causes the browser to go into overdrive trying to put it all together.

While a user may see it load faster, this slow speed for the crawler means it thinks the site probably gives the user a poor purchasing experience. This contextual understanding could negatively impact the ability for Best Buy to have the best possible rankings it could have, despite how big of an authority they are. 

So, What Causes This Slowdown?

JavaScript is complicated. While scripts help sites look beautiful and appear seamless in their flow, they make crawling and loading pages harder for Google and browsers. It takes a lot of energy to crawl through and properly understand how to put the page together, and often times, large files are used to build a site – while only part of the actual data in the file is needed.

In the above image we can see many warnings and errors that BestBuy.Com is receiving from Google’s Page Speed Insights tool. Much of this clearly shows the problems causing the slowdown on the website and what could be reworked or tooled to increase the speed and give both the user – and the bots – a better experience.

Words Are Important

One of the biggest mistakes we see time and time again among retailers is their inability to create unique, informative content about a product that isn’t just the boilerplate language given to them by the vendors and manufacturers they work with. Much of the time this language is missing valuable SEO that could help drive even more visibility and traffic.

Example: RokuTV

When a user looks for Roku TV on Google, in many cases they do not get Best Buy at the top of the search results because the website uses the same content created by the manufacturer for much of their on-page content. Missing from much of this content is the actual phrase, Roku TV. Because the manufacturer has created the copy, it instead frequently refers to it by the branded name, RokuTV. This is not how users typically search. Additionally, because they are using the same content as other retailers, it is harder for Google to understand which one of these retailers should rank for these searches.

A quick Google search shows that Target and Walmart are both using the exact same copy to describe the television – but they have purposely optimized their sites by splitting RokuTV into Roku TV. A smart SEO move. The closer you can get your site optimized, verbatim, to the keyword you are targeting, the better.

The Difference In Potential Search Volume Between RokuTV vs Roku TV

Ok…Why Does This Matter?

These SEO and User Experience missteps underline how critical it is to focus on the finer details of eCommerce. Overlooking something as basic as page load times or how customers search for products can lead to lost sales and diminished visibility. Even industry giants must pay attention to these aspects because, in the competitive world of online retail, the smallest missteps can have major consequences.

Grow Your eCommerce Sales

If you’re ready to identify and fix SEO mistakes holding your website back, or if you need help driving more traffic, leads, and sales for your business, contact Direct Online Marketing today for help in SEO services and eCommerce website design. Take advantage of a free site audit to uncover opportunities for growth and ensure your website is working as hard as you are to achieve your goals. Learn more about why Direct Online Marketing is the best digital marketing agency for B2B businesses, and Contact Us to get a free audit of your website!

The post What Is Wrong With My Website? – Holiday Edition appeared first on Direct Online Marketing.

Bot traffic in GA4 has proven to be an entirely different beast as compared to it’s predecessor Universal Analytics. GA4 touts machine-learning algorithms combined with manual input from Google’s engineering team as their one-size-fits-all bot filter.

While this is a powerful tool as a foundation and may be improved upon in the future, there have been many analysts and data scientists coming out of the woodwork to prove that the default filter is far from perfect out-of-the-box. 

Below, we’re going to be looking at bot filtering in GA4 using the format of the scientific method. We’ll get to:

• Understand the problem
• Ask the right question
• Test our hypothesis (through a case study we’ve done here at DOM) 

This is where we should put a spoiler alert, because we’re all here for a reason, right?

What Is Bot Traffic In Google Analytics 4?

Bot traffic is a data-analytics-specific problem. You may have heard that most bot traffic is not actually malicious in nature and you may even have members of your data team that use bots to scrape the web for useful information.

While it’s true that these bots don’t pose a threat to your cybersecurity, the problem is that these bots will severely skew and bloat your website data, pollute your analytics, and ruin otherwise-useful metrics.

Bots and GA4

Before getting into the most common types of bot traffic, it’s important to understand the three key components of bots.

1. Bots are scripts
2. Scripts are a set of programmable instructions
3. Scripts are most easily run on Virtual Machines

With these key components being taken into consideration, we can begin to look at the types of bots most often encountered in analytics and get to the question we all ideally would like to answer…

Is there a way to identify and filter out bot traffic to a statistically insignificant percentage of sessions?

Common Google Analytics Bot Traffic Type #1: Web Scrapers

Bot is a very open-ended term. Most traffic noise comes from web scrapers, which provide an automated, scalable solution for access to structured web data. You can think of web scrapers like the programming version of RegEx.

Any structured data on the web can be pulled into a spreadsheet at the speed of light. These bots are incredibly useful for lead generation, brand monitoring, company data, market analysis, and basically anywhere that publicly available data is useful.

Web Scrapers & GA4

According to the 9th Annual Bad Bot Report from Imperva, Selenium is the most popular tool used for web scraping. Imperva estimates that web scrapers like Selenium may be responsible for as much as 40-60% of website traffic depending on your industry. This might account for why some websites have such high traffic and yet lackluster conversion rate metrics.

If you’ve ever run into the issue where you’re getting valid-looking leads generated from your form submissions, only to follow up with them and they say they’ve never heard of you and never filled anything out, this bot is the reason. 

Bot Scripts In GA4

Want some more fun facts about bot scripts?

1. Web scrapers can have as little as three lines of code.
2. Most web scrapers save web pages and their data to a file, which takes anywhere from 3-8 seconds.

These facts might lead you to believe that all bots should fall into an average session duration of fewer than two seconds. However most web scrapers are more complex than just looking through a website.

Common Google Analytics Bot Traffic Type #2: Form Fillers

Form Filler Bots And GA4

Form Fillers do as the name implies, they fill out the forms on your website in the hopes their spam tricks people into scams. If you’ve ever run into the issue where you’re getting valid-looking leads generated from your form submissions, only to follow up with them and they say they’ve never heard of you and never filled anything out, this bot is the reason. 

Form fillers are similar to email phishing scams. These bots fill forms automatically using a series of logic statements. They often use stolen user data to appear legitimate. Even though they have people’s real information, they should be treated like all other bot traffic and be filtered out, at the very least, like a non-qualified lead.

Form fillers use a combination of Python – the most popular programming language for making bots – and JavaScript to execute predetermined scripts. While times vary, some form fillers can take less than 2 seconds to fill out a form.

With such a wide variation on the main metrics of web scrapers and form fillers, we need to look at other variables that we can combine average session duration with in order to identify bot traffic and filter it out of GA4. 

What Is A Virtual Machine?

A virtual machine (VM) is software that allows for the emulation of a whole computer or device.

VMs are usable on local disk or on the cloud. They can run as a desktop program or as a mobile app.

VMs are the best way to run scripts regularly. Saying that, there are several limitations to virtual machines. After all, but your computer was only designed to run one computer, your own. That means that limitation have to be set in order to successfully run Virtual Machines. including:

1. Running a whole device. Most devices are built to run only its local, intended software. Emulating other devices, from phones to computers, in one device means that limitations have to be set in order to successfully run VMs.
2. Operating System Versions. VMs use old OS versions because they take up less computing power and take time to be cracked and emulateable.
3. Screen Resolution. Screen resolutions are pre-set and minimally adjustable to ensure consistency of emulation. Common default and maximum sizes include 800×600, 1360×768, 1140×900, and 1600×1200.

What Is Screen Resolution In Google Analytics (GA4)?

On a typical computer or device, this is the resolution of the monitor or built-in screen. This dimension is based on hardware. On a typical computer or device, like the ones you’re using now, the resolution of the monitor or built-in screen will be captured by GA4’s Screen Resolution metric.

If the majority of bots are using Virtual Machines, and Screen Resolution measures the resolution of your physical device, what happens when the device is software?

This leads us to our hypothesis (thank you for your patience).

Our Hypothesis For Bot Filtering In Google Analytics (GA4)

Bots & Screen Resolution In GA4

Bots can be identified through their Screen Resolution because bots use virtual machines that have pre-set and/or strange screen resolutions that stand out in analytics reports.

These suspect users are verifiable through Average Engagement time, OS Version, and various other dimensions due to the fast executable run time of scripts and the technical limitations of Virtual Machines.

But that isn’t enough to definitively say that we can filter out these users from our data reports. 

So… these suspect users are verifiable through:

• Average Engagement Time
• OS Version
• Various other dimensions

Due to the fast executable run time of scripts and the technical limitations of Virtual Machines. 

Results and Supporting Dimensions

To test our hypothesis, we ran a case study on a website that uses GA4 out-of-the-box to see what we could find.

All of our data came from a three-month period.

Traffic Using Virtual Machine Pre-Sets

Firstly, we found that 30% of their traffic belonged to screen resolutions that are common Virtual Machine pre-sets that are also not typically found as real-world device resolutions. 

Next, we’ll look at User Interaction.

User Interactions In Google Analytics

In the top right corner there, you’ll see that the average user with those screen resolutions was on the page for zero seconds but did about 4 things.

If you know a person that can do 4 things in literally no time flat, you let us know. 

They’re probably a world record holder, or they would be… except there were 4,000 “people” across these two screen resolutions alone that could do it, too. 

The only other thing that I’ll point out is the black-color-coded cell over on the left. This screen resolution, a resolution that doesn’t exist as a real physical screen, represented 40% of all form fills for this website.

40% of their leads were useless because they didn’t have a robust bot filter and they just used GA4 out of the box. 

Even though we aren’t going over all the details, this data certainly supports our hypothesis.

• 0% of screen resolutions under 8 seconds of average engagement time were a current OS version
• Mobile users make up 16% of users and 59.5% of [Screen Resolutions + OS] under 1 second
• Devices listed don’t match a real-life screen resolution
• Many devices aren’t listed because JavaScript isn’t able to automatically pull the information
• 98.96% of users under 8 seconds have no device set/detected

How To Set Up Bot Filtering In Google Analytics 4 (With Confidence)

How to Exclude Bot Traffic In GA4

In order to confidently filter bots in GA4, you need to build a layered logic sequence. To spell it out plainly, your bot filter needs to audit traffic with a series of tests. If one statement turns out to be true, then it needs to pass on to the next statement, and so on.

How To Filter Bot Traffic In GA4?

Here’s a brief overview of the 5-step process for filtering bots in GA4.  

1. Begin bot filtering in Google Analytics 4 by pulling suspect screen resolutions
2. Cross reference secondary dimensions – does the screen resolution combine with an old operating system?
3. Find average event time that is less than 8 seconds
4. Test for final, definitive proof before botting using different metrics found in GA4
5. Filter out all users matching criteria

These combinations can be saved as custom metrics in GA4. In addition to that, they are such a powerful tool if you need a reason to compile a great argument for a custom GA4 migration.

Any other questions about bot filtering in GA4? Don’t hesitate to contact us.  

The post Why You Should Set Up Bot Filtering In Google Analytics 4 appeared first on Direct Online Marketing.

Direct Online Marketing – The Lead B2B Digital Marketing Agency

Have you noticed how hard it is to get any actual human eyes on your B2B website? Have you tried writing blogs, building content, and paid for traffic only to see minimal – if any – success? Trust me, I know, it is is hard right now for B2b marketing. But, it doesn’t have to be…

At Direct Online Marketing (DOM), we pride ourselves on delivering exceptional digital marketing solutions that are custom-created specifically for B2B businesses. Our expertise, comprehensive services, and commitment to transparency have established us as the best digital marketing agency for B2B businesses, aiming to enhance their online presence and drive growth.

Our Expertise in B2B Marketing

Understanding the unique dynamics of B2B marketing is our approach’s core. We recognize the importance of targeting decision-makers, fostering long-term relationships, and generating high-quality leads. Our team is dedicated to developing strategies that address these specific needs. We make sure that our B2B clients achieve their business objectives.

Our Digital Marketing Services

We offer a wide range of services designed to cover all aspects of digital marketing:

Search Engine Optimization Services (SEO): Enhancing organic visibility and improving rankings for relevant keywords to attract qualified traffic.

Pay-Per-Click Advertising Services: Creating and managing targeted campaigns on platforms like Google Ads and LinkedIn to reach key decision-makers effectively.

Social Media Marketing Services: Developing tailored campaigns on platforms such as LinkedIn, where B2B engagement is most impactful.

Analytics and Reporting Services: Providing clear insights into campaign performance, making informed and logical decisions, and also offering full transparency.

“In the B2B sector, digital marketing is essential for connecting with decision-makers and fostering long-term relationships. By implementing targeted strategies, B2B companies can enhance their online presence, generate high-quality leads, and drive sustainable growth.” – Billy Wright, Lead Digital Marketing Strategist at Direct Online Marketing

Just Some Of the Industries We Serve

Our experience spans a diverse range of industries, allowing us to bring specialized knowledge to each project:

Digital Marketing For Healthcare: Implementing digital strategies that comply with industry regulations while effectively reaching healthcare professionals and organizations. Want to know more? Read this article about Why Direct Online Marketing is the Best Digital Marketing Agency for the Healthcare Industry.

Digital Marketing For Higher Education: Crafting campaigns that engage prospective students and academic professionals, helping to boost enrollment and engagement.

Digital Marketing For Ecommerce: Driving online sales through optimized digital marketing strategies custom made for the ecommerce sector.

Digital Marketing For SaaS & Technology Businesses: Promoting software solutions and technological innovations to targeted business audiences so B2B businesses grow leads.

Digital Marketing For Manufacturing Businesses: Connecting manufacturers with potential B2B clients through strategic online marketing efforts.

Digital Marketing For International Market Entry: Assisting businesses in entering and expanding within international markets through localized digital strategies.

Our diverse industry experience enables us to understand the unique challenges and opportunities within each sector, allowing us to create custom-made strategies that drive success.

Our Proven Track Record

Our success stories and reviews highlight why Direct Online Marketing is trusted by businesses across industries. We pride ourselves on delivering fantastic and realistic results that drive actual growth and ROI for our clients.

Google Partner Accreditation: As a proud Google Premier Partner, Direct Online Marketing meets the highest standards set by Google for campaign performance, client care, and account management. Learn more about our accreditation here.

Clutch Reviews: We, Direct Online Marketing, consistently receive high ratings on Clutch, a leading B2B ratings platform, for our exceptional service and results. Read our reviews and highlights on Clutch here.

G2 Reviews: Businesses have rated Direct Online Marketing highly on G2, praising our expertise and dedication to driving results. See what others are saying about us on G2 here.

Inc. Recognition: We here at Direct Online Marketing have been featured on the Inc. 5000 list of fastest-growing private companies, a testament to our commitment to excellence and innovation. Learn more about our profile on Inc. here.

These awards and reviews show our dedication to transparency, tracked success, and client satisfaction. They also show why businesses trust us to deliver as the best digital marketing agency for B2B businesses.

Commitment to Transparency

We believe in maintaining open communication with our clients. Our analytics reporting and regular updates allow clients to monitor progress and understand the impact of our efforts, fostering trust and collaboration.

Customized Digital Marketing Strategies

We take the time to understand each client’s unique goals, industry nuances, and target audience. This personalized approach ensures that our strategies are aligned with your business objectives, delivering results that matter.

Focus on Lead Generation

Generating high-quality leads is crucial for B2B success. Our integrated approach combines SEO, PPC, and social media marketing to create campaigns that drive qualified traffic and convert leads into long-term clients.

Industry Recognition

Our dedication to excellence has earned us recognition as a Premier Google Partner and a Facebook Marketing Partner, reflecting our commitment to staying at the forefront of digital marketing trends.

Your Digital Marketing Agency Partner for B2B Growth

At Direct Online Marketing, we are dedicated to empowering B2B businesses to thrive in competitive markets. Our expertise, tailored strategies, and transparent approach make us the best digital marketing agency for B2B businesses looking to grow and succeed.

The Best B2B Marketing Agency For Pittsburgh And Beyond

At Direct Online Marketing, we take pride in being the best digital marketing agency in Pittsburgh. Our team is dedicated to delivering measurable results through customized strategies that align with your business goals. Whether it’s SEO, PPC, or social media advertising, Direct Online Marketing focuses on driving ROI and creating sustainable growth for your brand. Transparency and innovation are at the core of everything we do, and we constantly stay ahead of industry trends to ensure our clients succeed in the ever-changing digital space. At Direct Online Marketing, we aim to provide exceptional service and results that speak for themselves.

The post Why Direct Online Marketing Is The Best Digital Marketing Agency For B2B Businesses appeared first on Direct Online Marketing.

Local SEO is a potent way to drive people to your physical business location. It also helps ensure that your business appears real, legitimate, and authoritative within the Google search results of nearby potential customers.

Consider these 5 things when optimizing your website for Local SEO in 2022:

Local SEO Thing #1: Optimize For Voice Search

No one thinks that customers always and only search for things with their voice (although 41% of users now search using their voice once per day). However, we strongly suspect that the way your customers search for your product or services is closer to the way they speak; people tend to search with natural language (phrases or meaningful sentence fragments) more so than with the keyword-only searches typical in the past.

When someone is out on the town and feeling hungry for pizza, they do not typically Google “Pizza.”

Instead, they will look for ‘Pizza Near Me’ or ‘Best Pizza In [CITY NAME].’

Optimizing your site and content for the way people actually look for things online will help you rank better for these localized searches. It will also futureproof your site for the continual growth of voice assistants.

For more talk on voice search, check out How to Optimize for Voice Search.

Local SEO Thing #2: Be Consistently Consistent

The little details matter when it comes to Local SEO. Presenting your business information consistently—especially the physical address—is crucial because Google assesses your legitimacy through such consistency.

It may sound like nitpicking, but if your business is located at 123 North Christmas Ave, then you should always refer to it as such—and never 123 N. Christmas Ave. Be consistent with your location information because it helps reduce issues with local listings, and it shows the bots you care about your local business data.

Local SEO Thing #3: Actually, this is Hyperlocal SEO

You don’t just live in your city, you live in a neighborhood. So do your customers.

When optimizing your content for hyperlocal SEO, make sure you include the neighborhood you are located in and also the locations your customers may live, work, or shop in. This helps drive local searches including those specific keywords, as the algorithms will understand the local nature of your content and deliver it to local searchers.

If you have a business in Bushwick, Brooklyn, your business is located THERE—not just the more general New York City. Optimizing for all three—Bushwick, Brooklyn, and New York City—will net you the best possible ranking potential.

Thing #4: Own Your Listing

Your Google Business Profile listing is one of the most important tools in driving local traffic online. Make full use of it.

If you haven’t already claimed your listing, do so. If you have, then optimize! Here are five easy to complete areas you can use to improve your Google Business Profile listing.

1. Flesh out your business description to include language that will drive a user to want to engage with your business.
2. Showcase your products directly within your listing.
3. Add photos. Photos help boost engagement on your local listings.
4. Use the Posts functionality of Google Business Profile; it’s like a micro-blog for your local listing page that gives information to users directly within the search results and allows you to promote sales and products to local searchers.
5. When it comes to your Primary Category within GMB make sure you choose wisely. If you are a pizza place, make sure you choose the category Pizza Restaurant and not just Restaurant. This attention to detail is necessary for Google to understand when to show your business over another location.

The more you put care into your business information online, the better it will likely perform in search.

Thing #5: Show Authority

It’s not enough just to rank locally. If potential customers have doubts that you are a reputable business, they are not likely to spend their money on your goods or services. To satisfy the need for credibility, you need a local review strategy.

Encourage your customers to leave 5-star reviews when they are satisfied with your business. Whether this is via a card you hand out to a customer or through a follow-up email, reviews are a major factor in convincing a local customer to make a purchase. They will have a big impact on your local performance.

Once you have reviews, show them off. Use plugins to feature the reviews on your website, and share every good review you get on social media. Respond to the reviews you get from customers on Google and Facebook. It is this attention to detail and care that may sway another customer to your side. And it shows local searchers that you are to be trusted.

When it comes to local SEO, no one of these tactics alone will bring your business success within the search engines; rather, a finely optimized and cultivated combination of the 5 areas above can help drive traffic with higher buyer intent.

At DOM, we’re local SEO wizards and more than ready to get you optimized for local traffic. Feel free to reach out today and let’s put together a plan that works for your SEO needs.

The post How to Do Local SEO in 2024 appeared first on Direct Online Marketing.

Success with Digital Marketing For Treatment Centers

One example of Direct Online Marketing’s digital marketing expertise in the healthcare sector is our work with a treatment center. The case study, available here, showcases how Direct Online Marketing created a comprehensive digital marketing strategy to boost patient acquisition. Through targeted pay-per-click (PPC) advertising and meticulous campaign management, the treatment center saw a significant increase in high-quality leads. Direct Online Marketing’s data-driven approach ensured the campaigns were not only cost-effective but also optimized for the specific needs of the treatment center’s audience.

Transforming Digital Marketing for a Medical Practice

Direct Online Marketing’s success is further exemplified in our partnership with a medical practice. This case study, detailed here, highlights how our SEO and PPC strategies improved the medical practice’s online visibility. By identifying the most relevant keywords and optimizing ad spend, we here at Direct Online Marketing helped the practice increase its patient inquiries and appointments. This success story shows Direct Online Marketing’s ability to understand and address the unique challenges of healthcare providers.

“SEO and digital marketing are essential for healthcare companies to reach and engage patients in today’s competitive environment. By leveraging data-driven strategies, healthcare providers can enhance online visibility, build trust, and connect with the right audience at the right time, ensuring better patient outcomes and business growth.” – Billy Wright, Lead Digital Marketing Strategist, Direct Online Marketing

Deep Understanding Of How To Do Digital Marketing For The Healthcare Industry

Direct Online Marketing’s commitment to the healthcare sector is not limited to individual case studies. Our agency focuses on healthcare marketing, as outlined on our industry page here. Direct Online Marketing understands the complexities of healthcare regulations, patient privacy concerns, and the importance of ethical advertising. This knowledge and experience allows us to craft compliant, effective campaigns that resonate with patients while adhering to industry standards.

Why Healthcare Providers Choose Direct Online Marketing As A Digital Marketing Agency

1. Customized Strategies: Direct Online Marketing doesn’t believe in one-size-fits-all solutions. We take the time to understand the unique needs and goals of each healthcare client.
2. Measurable Results: From increased patient inquiries to improved online visibility, Direct Online Marketing delivers results that healthcare providers can measure and trust.
3. Regulatory Expertise: With a deep understanding of HIPAA and other healthcare-specific regulations, Direct Online Marketing makes sure that every campaign is up to your standards.
4. Data-Driven Approach: Direct Online Marketing relies on analytics and performance metrics to continuously optimize campaigns, ensuring maximum ROI for healthcare clients.
5. Comprehensive Services: Whether it’s SEO, PPC, social media advertising, or content marketing, Direct Online Marketing offers a full suite of digital marketing services that are custom created for the healthcare industry. See our list of Digital Marketing Services.

Direct Online Marketing Can Help Your Healthcare Business

Healthcare providers face unique challenges in reaching and engaging their target audiences, but with Direct Online Marketing as a partner, these challenges become opportunities for growth. Our proven track record, industry knowledge and experience, and commitment to excellence make Direct Online Marketing the ideal choice for healthcare businesses looking to thrive in the digital age.

To learn more about how Direct Online Marketing can transform your healthcare marketing efforts, explore our case studies and industry insights through the links provided.

The post Why Direct Online Marketing is the Best Digital Marketing Agency for the Healthcare Industry appeared first on Direct Online Marketing.

Pittsburgh has no shortage of creative shops or media agencies, but digital strategy is a different game. It’s not about who has the flashiest pitch deck or the trendiest designs. It’s about business growth—measurable, profitable, sustainable. That’s where we stand apart.

Why DOM Leads in Digital Marketing

1. Performance-First, Month-to-Month Agreements
We don’t hold clients hostage with contracts. Instead, we focus on delivering value every month so clients want to stay. That builds trust and creates urgency—for us and for results.

• No long-term contracts
• Over 85% client retention rate
• Transparent communication and reporting

2. Global Reach, Local Access
We’re based in Pittsburgh, but we’ve driven growth for clients in over 150 countries. That global experience sharpens our skills in international SEO, export marketing, and complex B2B buying journeys.

• Export marketing specialists
• Fluent in international digital advertising
• Experience in highly regulated and niche markets

3. Senior Talent Working Directly on Accounts
Too many agencies bait clients with senior leaders during the pitch, only to hand things off to junior staff post-sale. We don’t play that game. Our clients work directly with experienced strategists who understand business and know how to scale it.

• 100% access to senior-level digital marketers
• In-house certified specialists in Google, Microsoft, Semrush, and more
• Fast issue resolution, strategic insight, no hand-holding required

4. Data-Driven, Execution-Focused Strategy
Digital marketing isn’t theory. It’s a testing ground. We use real-time performance data and client feedback to adapt fast. We run on EOS (Entrepreneurial Operating System) so our team stays aligned and accountable.

• Weekly scorecards tracking KPIs
• 90-day strategic plans reviewed quarterly
• Continuous testing and optimization in PPC and SEO

5. Culture That Drives Consistent Growth
It’s easy to underestimate how much culture affects outcomes. At DOM, we built our team around five values: No Jerks, Expect Excellence, Make It Better, Communicate & Simplify, and “Yep, We Can Do That.”

• ‘Good Onion’ culture: people who are sharp, kind, and curious
• Collaborative internal reviews to catch blind spots
• Constant training and skill development

What It Means for Our Clients

We’ve helped clients hit their best-ever revenue months. We’ve helped manufacturers build international lead pipelines. We’ve helped nonprofits reach the right audience with the right message at the right time. And we do it all without wasting time, hiding behind jargon, or over-promising.

You don’t need fluff. You need clear wins. That’s why we’ve been a top 3% Google Premier Partner year after year. That’s why clients refer us, expand with us, and stay with us.

In Summary: Why DOM is Pittsburgh’s Best Digital Marketing Agency

• We deliver growth, not gimmicks
• We treat clients like partners, not invoices
• We focus on strategy, execution, and accountability
• We’ve done it globally, for years, with a team that genuinely cares

The post The Best Digital Marketing Agency In Pittsburgh Is Direct Online Marketing appeared first on Direct Online Marketing.

Q1: How will you help achieve our marketing goals?
At DOM, we begin by understanding your unique business objectives. Our team collaborates with you to develop tailored strategies encompassing SEO, PPC, social media marketing, and more. This personalized approach ensures that our efforts directly contribute to achieving your specific goals. (Source: https://www.directom.com/services/)

Q2: What results can we expect, and in what timeframe?
While specific outcomes depend on various factors, our clients have experienced significant improvements. We provide transparent timelines and set realistic expectations to ensure alignment with your business objectives. (Source: https://www.directom.com/)

Q3: How do you measure success?
Success at DOM is measured through key performance indicators (KPIs) such as lead generation, conversion rates, and return on investment. We utilize advanced analytics tools to track these metrics, providing you with detailed reports and actionable insights to demonstrate the effectiveness of our campaigns. (Source: https://www.directom.com/services/)

Q4: What is included in the contract?
Our agreements are designed with flexibility in mind. We offer contracts that allow you to assess our performance continually. Each contract outlines the scope of services, deliverables, and any associated costs, ensuring complete transparency. (Source: https://www.directom.com/faq/)

Q5: Who will be working on our account?
Your account will be managed by a dedicated team of experienced professionals, including a Client Success Manager, Digital Marketing Strategist, Account Manager, Analyst, and Content Specialist. This collaborative approach ensures that all aspects of your digital marketing strategy are expertly handled. (Source: https://www.directom.com/about-us/)

Q6: What project management tools do you use?
We employ a range of project management tools to facilitate seamless collaboration and communication. These platforms allow for real-time updates, task tracking, and efficient workflow management, ensuring that all projects are delivered on time and within scope. (Source: https://www.directom.com/services/)

Q7: How frequently will we meet, and what will these meetings entail?
Regular communication is a cornerstone of our client relationships. We schedule frequent performance updates and detailed reports. These meetings cover campaign progress, performance metrics, upcoming strategies, and any adjustments needed to align with your evolving goals. (Source: https://www.directom.com/faq/)

Q8: What is your approach to SEO, PPC, and content marketing?
Our approach is comprehensive and data-driven. For SEO, we focus on both on-page and off-page strategies to enhance organic visibility. Our PPC campaigns are meticulously managed to maximize ROI without taking a percentage of your ad spend. In content marketing, we create engaging, relevant content that resonates with your target audience and supports your overall marketing objectives. (Source: https://www.directom.com/services/)

Q9: Can you provide case studies or references from similar industries?
Certainly. We have an extensive portfolio of case studies across various industries. We have numerous testimonials attesting to our success in driving quality leads and sales. (Source: https://www.directom.com/)

Q10: How do you stay updated with industry trends and changes?
Our team is committed to continuous learning. We maintain certifications such as Google Premier Partnership and Microsoft Accreditation and regularly participate in industry conferences and training sessions. This dedication ensures that we bring the latest strategies and insights to your campaigns. (Source: https://www.directom.com/about-us/)

Tips for Finding the Best Digital Marketing Agency in Pittsburgh:

• Look for Proven Experience: Choose an agency with a track record of success in your industry.
• Assess Their Range of Services: Ensure they offer comprehensive services that align with your marketing needs.
• Evaluate Communication Practices: Regular updates and transparent reporting are essential for a successful partnership.
• Check Credentials: Certifications and partnerships with recognized platforms indicate a commitment to excellence.
• Read Client Testimonials: Feedback from other businesses provides insight into the agency’s effectiveness and client relations.

Selecting the right digital marketing agency is a pivotal decision for your business’s growth. At Direct Online Marketing, we pride ourselves on delivering customized strategies, measurable results, and unparalleled client support. Contact us today to discuss how we can help you achieve your marketing goals.

The post How To Find The Best Digital Marketing Agency In Pittsburgh appeared first on Direct Online Marketing.