L Archives - Direct Online Marketing

Long Tail Keywords

DOM Team — Tue, 19 Sep 2017 15:55:43 +0000

Rather than targeting the most common keywords in your industry, you can focus on more niche terms that are usually longer phrases but are also easier and quicker to rank for in the search engines. Long tail keywords can amount to up to 60% or so of a site’s search traffic. Discovering these keywords via research and implementing them in an accurate, natural way is a very common search engine optimization strategy.

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Local Business Listings

DOM Team — Tue, 19 Sep 2017 15:55:31 +0000

What are Local Business Listings? – Each of the major search engines offers local business listings that appear next to maps at the top of the page on many locally targeted searches. Businesses may either submit new requests or claim existing local business listings if the search engines have already added the company to the results, and for service area-based businesses, this can be one of the most crucial pieces of the SEO strategy. Having a website is not required for having a local business listing, though it can increase the effectiveness of the listing.

Below are a couple of the types of Local Business Listings that are important for Local SEO and making sure your business is found within search engine search result pages:

Google Business Profile – A Google Business Profile, formerly known as Google My Business, is an online local business listing that helps local businesses manage their presence on Google Search and Maps. It allows businesses to provide important information such as address, phone number, hours of operation, and customer reviews. This tool is essential for Local SEO, enhancing visibility for businesses in local search results.

Bing Places For Business – A Bing Places for Business profile is an online local business listing service that allows local businesses to manage their presence on Bing search engine and maps. It enables businesses to update and display essential information such as location, contact details, and hours of operation, playing a vital role in Local SEO. This profile helps improve visibility in local search results on Bing.

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Local Search

DOM Team — Tue, 19 Sep 2017 15:55:18 +0000

A huge and growing portion of the search engine marketing industry. Local search allows users to find businesses and websites within a specific local geographic range. This includes local search features on search engines and online yellow page sites. Optimizing for local search requires different practices than for traditional Search Engine Optimization, though the two branches tend to affect one another.

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Link Reclamation

DOM Team — Tue, 19 Sep 2017 15:55:02 +0000

This is when outreach is performed to earn backlinks to your site. The situations in which this occurs can be if your domain name changes, a re-branding occurs, or when your brand is mentioned online (in an article, blog post, etc.) and there is no link from the mention going back to your website, creating the opportunity for a new link. When this happens, link reclamation involves reaching out to the blogger, news outlet, or webmaster and requesting that a link to your site be added to the appropriate anchor text.

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Link Popularity

DOM Team — Tue, 19 Sep 2017 15:54:49 +0000

A measure of how many websites link to yours, how popular those linking sites are, and how much their content relates to yours. Link popularity is an important part of Search Engine Optimization, which also values the sites that you link out to. Think of an inbound link as a vote of confidence in your

Link Juice

DOM Team — Tue, 19 Sep 2017 15:54:37 +0000

An SEO term that refers to the equity passed to a site via links, either internal or external. High-authority, high-traffic sites have more link juice, which will more positively affect your rankings, than a low-authority, low-traffic site. The more link juice your site has, the more positively the search engines will view it, and gaining this link juice is a cornerstone of most SEO strategies.

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Link Building

DOM Team — Tue, 19 Sep 2017 15:54:24 +0000

The process of obtaining hyperlinks (links or backlinks) from one website back to your own. Link building is of critical importance for successful SEO. Due to algorithm updates, link building has become particularly challenging. Gone are the days of haphazard, irrelevant links, as lazy link building can get you penalized on search engines. Today’s link-building strategies must be strictly white hat: the site you are seeking links from should be earned organically, through practices such as content creation, from sites that are relevant to your industry. Earning relevant links from high-authority sites will help your site rankings on the SERPs.

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Landing Page

DOM Team — Tue, 19 Sep 2017 15:54:10 +0000

The first page a person sees when coming to your website from a digital advertisement, including banner and display ads. This page can be any page on your website, including your home page. Almost anytime you direct someone to your website from an advertisement, you should send them to a specialized landing page with tailored information to increase your landing page conversion rate. Radio advertisements are a notable exception as spelling out specific URLs can be time-consuming and difficult to remember. Direct Online Marketing has extensive experience in creating, testing, and modifying landing page conversion rates to give your business the highest quality, least expensive, most cost-effective leads possible.

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