Q Archives - Direct Online Marketing

Quality Score (QS)

DOM Team — Tue, 19 Sep 2017 17:22:10 +0000

A numerical score Google Ads assigns to various account components (e.g. campaigns, ads), but only shows to account holders for keywords. Quality Score shows on a 1-10 scale. While Google doesn’t give out its exact formula, the three main components are Pay-per-click ad quality (judged by historical click-through rate and normalized for position to estimate an expected CTR); ad relevance (including the use of ad extensions); and landing page experience. At a basic level, the higher your QS, the higher your ads can appear at both lower bids and actual costs per click.

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Quality Index

DOM Team — Tue, 19 Sep 2017 17:21:58 +0000

Yahoo! Japan’s version of the more widely known Google Ads Quality Score. Along with bids, it affects an advertiser’s ad rank (position) and actual cost per click. It functions similarly to Google’s Quality Score, and will affect both the cost of PPC ads and how often they’re shown to users.

Query

DOM Team — Tue, 19 Sep 2017 17:21:42 +0000

Query is another term for “keyword” or “search term.” Within Google Ads, search query reports show the actual terms that searchers used to click on your PPC ads, as opposed to the advertised keyword that is in your account. These two sets of words may or may not be the same, and part of PPC ad management is to continually work to align these where possible.

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