W Archives - Direct Online Marketing

WordPress

DOM Team — Tue, 19 Sep 2017 17:37:38 +0000

WordPress (WP) is an extremely popular Content Management System. Developed originally for blogs, WP offers a great degree of flexibility and functionality. This site – and our digital marketing blog – are examples of sites built using this system. A wide library of plugins makes WordPress a viable CMS option for many different industries and website types, allowing flexibility in your SEO and PPC efforts.

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Wiki

DOM Team — Tue, 19 Sep 2017 17:37:10 +0000

A user-written, -controlled, and –edited site. Anyone with web access can change information appearing on Wikis, which can be about broad or specific topics. Wikis are becoming increasingly popular websites as people search for quality and (hopefully) unbiased information. The best known example is Wikipedia.

White Hat SEO

DOM Team — Tue, 19 Sep 2017 17:36:59 +0000

Used to describe certain Search Engine Optimization (SEO) methods, being “white hat” means using only SEO techniques that are completely above board and accepted by the Search Engines. Doing the opposite (Black Hat) can lead to your website seeing its rankings drop drastically – or being banned altogether – even if the search engine optimization tactics aren’t currently banned by search engines.

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Weibo

DOM Team — Tue, 19 Sep 2017 17:36:45 +0000

Weibo refers to microblogging in the Chinese market. Unlike the rest of the world where Twitter is the only major player at this point, China has two major competing Weibo services: Sina Weibo (#1) and Tencent Weibo (#2). A key advantage of these Weibo platforms over Twitter is the amount of information individual Mandarin characters can convey. Therefore, a single Weibo post (tweet) of 140 characters can convey as much information as two paragraphs in English and other languages. In social media marketing terms, it has more potential in the Chinese market given the depth and complexity of characters that can be posted, and the continued growth of these platforms will be crucial to those who advertise on them.

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Web Metrics

DOM Team — Tue, 19 Sep 2017 17:36:33 +0000

See Analytics.

Webinar

DOM Team — Tue, 19 Sep 2017 17:36:20 +0000

“Web Seminar”. These virtual seminars, generally promoted through social media, allow people from anywhere in the world to attend via an internet connection. They offer tremendous opportunities for businesses to reach out to people over large geographic areas at low costs, especially those within their target demographics.

Web Browser

DOM Team — Tue, 19 Sep 2017 17:36:04 +0000

The program you use to access the internet. Common browsers include Microsoft Internet Explorer (IE), Apple’s Safari, and Mozilla Firefox.

Web 2.0

DOM Team — Tue, 19 Sep 2017 17:35:52 +0000

A trendy buzzword for the internet marketing services industry, but also a legitimate idea and movement: the internet as a platform. Wikis, MySpace, and user-edited search all operate under this premise.

What Is Bing Ads Editor?

DOM Team — Tue, 19 Sep 2017 15:22:59 +0000

Bing Ads Editor is a free downloadable application for managing Bing Ads PPC advertising campaigns. It allows the advertiser to manage multiple accounts at the same time, make bulk changes, copy or move items between ad groups and campaigns, and more. Also, it allows you to keep working offline. Essentially, this is Bing’s answer to Google Ads. Direct Online Marketing is a skilled Bing Ads agency that works directly with Bing Ads Editor for multiple clients across the globe.

Written By: Brian Slonka

Updated: 3/20/2024

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