E Archives - Direct Online Marketing

Expanded Text Ads

DOM Team — Tue, 19 Sep 2017 15:41:23 +0000

These are digital text ads with double the characters compared to standard text ads. The new ads feature two 30-character headline fields, one 80-character description field and two 15-character paths in the display URL field. Also, ETAs are mobile-optimized, so you can reach potential customers on desktop and mobile devices with the same ad.

Exact Match

DOM Team — Tue, 19 Sep 2017 15:41:12 +0000

This is the most specific of the match types. With this type, your PPC ad will only show if the search term contains your keywords exactly as they are written.

Eyetracking

DOM Team — Tue, 19 Sep 2017 15:40:47 +0000

A process that allows testing of websites for usability or any other purpose, generally for the purposes of SEO and conversion rate optimization. Eyetracking is performed by a small number of companies utilizing high-speed cameras to monitor and record where the eyes of test subjects actually move on-screen.

Enhanced Bidding

DOM Team — Tue, 19 Sep 2017 15:40:30 +0000

A feature specific to digital advertisements run through Google Ads. When you select to utilize enhanced bidding, you’re giving Google Ads the power to adjust your bidding in order to increase conversions. With this feature, you can pay up to 30% over the keyword bid that you set. Think of it like a hybrid between CPC and CPA bidding, albeit still more heavily weighted toward cost per click. Be careful with enhanced bidding – many search engine marketers will tell you that they have had poor experiences with cost per acquisition bidding within Google Ads.

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E-Marketing

DOM Team — Tue, 19 Sep 2017 15:40:19 +0000

Another synonym for online marketing, internet marketing, or digital marketing. Marketing strategies (like SEO, PPC, retargeting, social advertising, etc.) that are deployed using web-based technology in an effort to generate sales leads or e-commerce revenue.

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Email Campaign System

DOM Team — Tue, 19 Sep 2017 15:40:09 +0000

Email marketing is perhaps the most overlooked and underutilized (based on cost and effectiveness) form of internet marketing today. Email campaign systems allow organizations to send out emails to their email lists with a standard look and feel. Features often include the ability to segment lists.

Ego Keyword

DOM Team — Tue, 19 Sep 2017 15:39:57 +0000

A keyword an individual or organization feels it must rank for in either or both natural listings or paid search results regardless of cost and Return on Investment.

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EdgeRank

DOM Team — Tue, 19 Sep 2017 15:39:46 +0000

The algorithm Facebook uses to rank business / brand pages, groups, celebrity pages or individual accounts to determine which posts from those accounts will appear in the Newsfeed of users connected to those pages and profiles (or pages and profiles tagged in the posts). The higher the EdgeRank, the more likely your posts will appear in the Newsfeeds of your followers. Originally this algorithm was primarily influenced by the level of engagement accounts receive from their posts, but has since been updated to take more factors into consideration. Facebook does not release this data publicly, nor does it use the term internally. This is a huge factor to consider in social media marketing,

The post EdgeRank appeared first on Direct Online Marketing.

eCommerce

DOM Team — Tue, 19 Sep 2017 15:39:36 +0000

The ability to purchase online. eCommerce also goes by other super-snazzy names like etail. eCommerce is a field that continues to grow year over year, as consumers move away from shopping primarily in retail establishments and taking their purchasing online. Website features that allow eCommerce are commonly called shopping carts. Direct Online Marketing offers a