CRO Archives - Direct Online Marketing

Unique Value Proposition (UVP)

DOM Team — Tue, 19 Sep 2017 17:34:42 +0000

In essence, what it is that sets your product, service, or company apart from others and why potential clients should care enough to choose you. In conversion rate optimization terms, this refers to the practice of ensuring that a user can figure out what it is that you offer within 5 seconds of the page

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Eyetracking

DOM Team — Tue, 19 Sep 2017 15:40:47 +0000

A process that allows testing of websites for usability or any other purpose, generally for the purposes of SEO and conversion rate optimization. Eyetracking is performed by a small number of companies utilizing high-speed cameras to monitor and record where the eyes of test subjects actually move on-screen.

Conversion Rate Optimization

DOM Team — Tue, 19 Sep 2017 15:30:37 +0000

Depending on what your site deems as a conversion, some steps can always be taken to improve the likelihood that visitors to your site will perform a conversion-driven action, like completing a form or a purchase. Typically, this means changing certain aspects centered around the conversion and the steps required to complete it. For example, if you have an Ecommerce site, you may change the orientation of certain elements or their physical appearance like the color of the “Add to cart” button, or removing certain steps to make it easier to purchase an item. Conversion rate optimization relies heavily on A/B testing as what may work for one website may not necessarily work for another. This is sometimes lumped under SEO, but most agencies consider CRO to be a separate service. Learn more on our conversion rate optimization service page.

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Conversion Rate

DOM Team — Tue, 19 Sep 2017 15:30:26 +0000

This statistic, or metric, tells you what percentage of people is converting (really!). The definition of a “conversion” depends upon your goals and measurements. It could mean a sign up for free information, a completed survey, a purchase made, or other.