Email Marketing Archives - Direct Online Marketing

Opt-out

DOM Team — Tue, 19 Sep 2017 15:59:17 +0000

A system in which people are automatically signed up to receive contacts, but can opt out of receiving newsletters, calls, etc. at any time.

Opt-in

DOM Team — Tue, 19 Sep 2017 15:59:06 +0000

This type of registration requires a person submitting information to specifically request he or she be contacted or added to a list. Opt-ins typically lower lead flow rates and raise Costs per Acquisition from internet marketing campaigns, but may produce higher percentages of interested leads.

Inbound Marketing

DOM Team — Tue, 19 Sep 2017 15:50:21 +0000

Marketing services and strategies that successfully cause prospective customers to navigate to a website on their own accord, usually due to the consistent creation of engaging content. Examples include SEO, content marketing, blogging, and email marketing to a list that is self-curated, in contrast to traditional advertising methods that get the attention of prospective customers through paid advertising promotions.

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Growth Hacking

DOM Team — Tue, 19 Sep 2017 15:48:28 +0000

Growth hacking is a highly efficient way to increase customer acquisition using the most effective tactics available to engage a specific buyer persona. Typically deployed in the “Software as a Service” industry or startup environments, growth hacking often involves multiple marketing strategies and nimble product development practices to create a solution that rapidly scales the user base of a product/service. SEO, PPC, social media advertising and retargeting can all be core components of a growth hacking strategy, based on the goals of the business.

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Gmail Sponsored Promotions (GSP)

DOM Team — Tue, 19 Sep 2017 15:46:13 +0000

Google Display Network campaigns that allow advertisers to show digital ads in Gmail. Custom ads can be created in the Google Ads ad gallery. You pay when someone clicks to expand your ad in their inbox. Any clicks on the expanded ad are free.

The post Gmail Sponsored Promotions (GSP) appeared first on Direct Online Marketing.

Email Campaign System

DOM Team — Tue, 19 Sep 2017 15:40:09 +0000

Email marketing is perhaps the most overlooked and underutilized (based on cost and effectiveness) form of internet marketing today. Email campaign systems allow organizations to send out emails to their email lists with a standard look and feel. Features often include the ability to segment lists.

Drip Marketing

DOM Team — Tue, 19 Sep 2017 15:39:05 +0000

A form of email marketing communication that is written in advance of delivery, and then sent to prospective customers or current customers at pre-determined intervals in their buyer or customer journey. The “drip” moniker of this online marketing strategy was devised by the method in which the messages are crafted and sent. Typically, these email messages are sent one at a time, about one specific product or service, with a pre-determined amount of time before the next email is sent.

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