Internet Marketing Resources & Events - DOM https://www.directom.com/resources/ Fri, 02 Feb 2024 14:13:30 +0000 en-US hourly 1 https://www.directom.com/wp-content/uploads/2025/01/favicon.png Internet Marketing Resources & Events - DOM https://www.directom.com/resources/ 32 32 Google SGE: Future Proof Against SEO’s Biggest Change in 20 Years https://www.directom.com/resources/google-sge-future-proof-against-seos-biggest-change-in-20-years/ Fri, 02 Feb 2024 14:13:30 +0000 https://www.directom.com/?post_type=resources&p=39672 The Google Search Generative Experience (SGE) is rolling out to every Google search user soon – so soon, in fact, that it could be out tomorrow. With SGE, organic listings will be pushed down further on the page in favor of uncredited AI-generated answers.

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]]> The Google Search Generative Experience (SGE) is rolling out to every Google search user soon – so soon, in fact, that it could be out tomorrow. With SGE, organic listings will be pushed down further on the page in favor of uncredited AI-generated answers.

The post Google SGE: Future Proof Against SEO’s Biggest Change in 20 Years appeared first on Direct Online Marketing.

]]> From Click to Close: Maximizing Google Ads & Sales Team Synergy https://www.directom.com/resources/from-click-to-close-maximizing-google-ads-sales-team-synergy/ Tue, 21 Nov 2023 15:25:05 +0000 https://www.directom.com/?post_type=resources&p=39558 Struggling to align your digital marketing and sales teams, particularly around lead flow from Google Ads? You’re not alone. Many organizations face challenges in creating a cohesive strategy that maximizes ROI and lead management.

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]]> Struggling to align your digital marketing and sales teams, particularly around lead flow from Google Ads? You’re not alone. Many organizations face challenges in creating a cohesive strategy that maximizes ROI and lead management.

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]]> Why Custom GA4 Implementation Is a Must https://www.directom.com/resources/why-custom-ga4-implementation-is-a-must/ Wed, 15 Nov 2023 22:17:15 +0000 https://www.directom.com/?post_type=resources&p=39550 Justin Seibert, President of Direct Online Marketing (DOM), talks about SEO and analytics. By July 1st, 2023, if you have not switched to Google Analytics 4 (GA4), you will miss out on collecting new data. Although Google Analytics provides a simple migration tool for basic websites, it may not be sufficient for complex sites with

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]]> Justin Seibert, President of Direct Online Marketing (DOM), talks about SEO and analytics. By July 1st, 2023, if you have not switched to Google Analytics 4 (GA4), you will miss out on collecting new data. Although Google Analytics provides a simple migration tool for basic websites, it may not be sufficient for complex sites with extensive measurement needs. Today, Justin discusses why custom Google Analytics 4 (GA4) for implementation is a must.

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]]> Google Ads for Dummies: Leveraging Digital Ads for Portco Success https://www.directom.com/resources/google-ads-for-dummies-leveraging-digital-ads-for-portco-success/ Wed, 15 Nov 2023 22:14:36 +0000 https://www.directom.com/?post_type=resources&p=39548 We hope the webinar provided you with valuable responses to your biggest questions about implementing GA4 on your WordPress website.

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]]> We hope the webinar provided you with valuable responses to your biggest questions about implementing GA4 on your WordPress website.

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]]> The AI Advantage: Unleash Your Digital Marketing Creativity & Efficiency https://www.directom.com/resources/the-ai-advantage-unleash-your-digital-marketing-creativity-efficiency/ Wed, 15 Nov 2023 22:08:44 +0000 https://www.directom.com/?post_type=resources&p=39546 AI has quickly gone from “having a moment” to dominating the daily headlines in our industry. If you have spent any amount of time scrolling social media or reading business news headlines, you’ve probably wondered to yourself more than once.

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]]> AI has quickly gone from “having a moment” to dominating the daily headlines in our industry. If you have spent any amount of time scrolling social media or reading business news headlines, you’ve probably wondered to yourself more than once.

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]]> GA4 For WordPress: Everything You Need To Know https://www.directom.com/resources/ga4-for-wordpress-everything-you-need-to-know/ Wed, 01 Feb 2023 18:11:36 +0000 https://www.directom.com/?post_type=resources&p=39079 Watch on demand as experts Jeremy LaDuque and John Murcott from WooRank sit down with special guests Justin Seibert and Steve D’Angelo from Direct Online Marketing.

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]]> Watch on demand as experts Jeremy LaDuque and John Murcott from WooRank sit down with special guests Justin Seibert and Steve D’Angelo from Direct Online Marketing.

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]]> Looker Studio Report Templates https://www.directom.com/resources/looker-studio-report-templates/ Tue, 31 Jan 2023 17:05:09 +0000 https://www.directom.com/?post_type=resources&p=39072 Below you will find 4 free Looker Studio templates you can use to get started producing marketing reports using the platform. We hope they are

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]]> Below you will find 4 free Looker Studio templates you can use to get started producing marketing reports using the platform. We hope they are

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]]> Is GA4 Better? (A: It’s All About The Implementation) https://www.directom.com/resources/is-ga4-better-a-its-all-about-the-implementation/ Thu, 15 Dec 2022 16:55:51 +0000 http://www.directom.com/?post_type=resources&p=38807 Have questions about doing a Google Analytics 4 (GA4) implementation? Our webinar is the perfect place for you to get answers.

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]]> Have questions about doing a Google Analytics 4 (GA4) implementation? Our webinar is the perfect place for you to get answers.

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]]> It’s GA4 Implementation Time! https://www.directom.com/resources/its-ga4-setup-time/ Tue, 25 Oct 2022 17:23:51 +0000 http://www.directom.com/?post_type=resources&p=38814 Looking for a checklist to get started? Download our Google Analytics 4 setup and migration checklist to learn if you are overcomplicating your setup, your implementation follows best practices, you are ready for when GA4 fully replaces UA, and how to avoid any future “Oh $#!+” moments.

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]]> Looking for a checklist to get started? Download our Google Analytics 4 setup and migration checklist to learn if you are overcomplicating your setup, your implementation follows best practices, you are ready for when GA4 fully replaces UA, and how to avoid any future “Oh $#!+” moments.

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]]> GA4 is Inevitable… Are You Ready To Leverage It’s Insights? https://www.directom.com/resources/ga4-is-inevitable-are-you-ready/ Thu, 14 Jul 2022 19:52:16 +0000 http://www.directom.com/?post_type=resources&p=340 Your skills and comfort with Google Analytics may be strong, but in July 2023, Google is going to snap their fingers. On that date, the GA you’ve grown to know and love is going to cease to exist. The shift to GA4 is much more than a simple change of a user interface – it’s a

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]]> Your skills and comfort with Google Analytics may be strong, but in July 2023, Google is going to snap their fingers. On that date, the GA you’ve grown to know and love is going to cease to exist. The shift to GA4 is much more than a simple change of a user interface – it’s a complete shift in how you are going to measure web performance. In this webinar, our internal experience teams up with Google to teach the benefits of converting now versus next July and how to set up your GA4 profile to avoid future “Oh $#!+” moments

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