I Archives - Direct Online Marketing

Instagram

DOM Team — Tue, 19 Sep 2017 15:51:35 +0000

A social network for users to create images using a selection of filters and share with their followers, which has continued to grow since its debut, making it a great candidate for social media advertising for some brands.

Interstitial

DOM Team — Tue, 19 Sep 2017 15:51:24 +0000

A digital ad that appears between two pages a person is trying to view. The ad often appears near a hyperlink allowing someone to quit viewing your ad and go directly to the page he or she originally tried to access. Direct Online Marketing typically does not employ this type of advertisement as part of its internet marketing services.

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Internal Linking

DOM Team — Tue, 19 Sep 2017 15:51:13 +0000

Placing hyperlinks on a page to other pages within the same site. This helps users find more information, improves site interaction, and enhances your SEO efforts by directing link juice to its appropriate page.

Internet Marketing

DOM Team — Tue, 19 Sep 2017 15:51:00 +0000

Any of a number of ways to reach internet users, including Search Engine Marketing, Search Engine Optimization, and pay-per-click advertisements like Banner advertising. Direct Online Marketing specializes in these internet marketing services.

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Influencer Marketing

DOM Team — Tue, 19 Sep 2017 15:50:44 +0000

Similar to celebrity endorsements, brands and marketers will often reach out to content creators and influencers to tap into specific communities. Whether it’s an audience created by the influencer or they’re considered a thought leader in their community, brands will partner with influencers to gain better awareness within that community. For example, a dog accessories

Index

DOM Team — Tue, 19 Sep 2017 15:50:32 +0000

The collection of information a search engine has which searchers can query against. With crawler-based search engines, the index is typically copies of all the Web pages they have found from crawling the Web. With human-powered directories, the index contains the summaries of all the websites that have been categorized.

Inbound Marketing

DOM Team — Tue, 19 Sep 2017 15:50:21 +0000

Marketing services and strategies that successfully cause prospective customers to navigate to a website on their own accord, usually due to the consistent creation of engaging content. Examples include SEO, content marketing, blogging, and email marketing to a list that is self-curated, in contrast to traditional advertising methods that get the attention of prospective customers through paid advertising promotions.

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Inbound or Incoming Links

DOM Team — Tue, 19 Sep 2017 15:50:08 +0000

See Backlinks

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Impressions

DOM Team — Tue, 19 Sep 2017 15:49:54 +0000

The number of times someone views a page displaying your digital ad. Note that this is not the same as actually seeing your ad, which makes placement and understanding of the site’s traffic particularly important when paying on a Cost per 1,000 Impressions (CPM) basis. For prices that are tailored more toward the number of times your ad was successful, you may be interested in using either a Cost Per Acquisition or Cost Per Click model.

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Image Maps

DOM Team — Tue, 19 Sep 2017 15:49:43 +0000

Clickable regions on images that make links more visually appealing and websites more interesting. Image maps enable spiders to “read” this material, which is an SEO play that may help to boost your traffic.