K Archives - Direct Online Marketing

Keyword Tags

DOM Team — Tue, 19 Sep 2017 15:53:31 +0000

HTML tags which define the keywords used on Web pages. Meta keyword tags used to carry great weight with some older search engines until they caught up with the spammers using this practice and modified their algorithms. Today, Google is officially on record for not giving these tags any weight, making the optimization of your pages even more critical than before.

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Keyword Stuffing

DOM Team — Tue, 19 Sep 2017 15:53:17 +0000

When the Web was young and search engines were starting to gain in popularity, some smart website owners realized that the search engine algorithms really liked some Meta Tags, so they started stuffing a bunch of keywords, often with high search volumes and no relevancy to the site, into the title, description, and keyword tags. Sites instantly rocketed to great SERPs. Soon thereafter, the search engines changed their ranking formulae and the sites lost their positions or were outright banned. In the current landscape of search engine algorithms, it’s best to write high-quality content that makes use of your targeted keywords without an emphasis on specifically repeating these keywords.

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Keyword Difficulty

DOM Team — Tue, 19 Sep 2017 15:53:04 +0000

A metric commonly used in search engine optimization that determines how much on-page targeting and offsite link building will be required to rank for a phrase. Also commonly referred to as KPI, most tools that monitor keyword difficulty use a percentage scale of 1-100, with phrases ranked in descending order. Therefore, a search phrase that requires more effort to obtain a top rank in the search engines – and therefore a high keyword difficulty – will typically receive a score that approaches 100 (or 1.00), whereas a search phrase that requires less effort to obtain a top rank will have a keyword difficulty that is closer to 0 (0.00).

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Keyword

DOM Team — Tue, 19 Sep 2017 15:52:52 +0000

Almost interchangeable with Search Term, keywords are words or a group of words that a person may search for in a Search Engine. Keywords also refer to the terms you bid on through search engine marketing in trying to attract visitors to your website or Landing Page. Part of successful Search Engine Optimization is including keywords in your website copy and Meta Tags.

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